How Sam Zell Built a Billion-Dollar Company by Breaking Every Rule

In this solo episode, Casey kicks off 2025 by sharing his renewed focus on foundational habits and the inspiration they bring to living an excellent life. Reflecting on personal routines, he highlights two practices: revisiting his long-standing commitment to a book-a-week (or month) challenge and embracing Jocko Willink’s 10-minute burpee routine as a mental and physical game-changer.

Casey dives into Am I Being Too Subtle? by legendary entrepreneur Sam Zell, unpacking Zell’s unique journey and the five principles that defined his success: thinking contrarian, managing risk, valuing relationships, keeping things simple, and staying curious. Through Zell’s incredible stories—like building a real estate empire, crafting billion-dollar deals, and forging lifelong partnerships—Casey explores timeless lessons that resonate in both business and life.

This episode offers practical insights for starting the year with intention, learning from extraordinary lives, and adopting habits that drive success, fulfillment, and joy in 2025.

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