107: Demand Side Estimation Myth
Dec 07, 2012•10 min
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Episode description
The myth of demand side estimation cases is the greatest mistake taught in case books worldwide and is probably the worst technique a candidate should be using. Candidates around the world are taught that all estimation cases are market sizing cases and all market sizing cases must be done from the demand side. The problem is that not all estimation cases are market sizing cases and not all market sizing cases should be done from the demand side. Fortunately, it is easy to fix
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