Patrick Milligan 2025 (Rhino, Record Store Day)

Rhino Records has 47—yes, 47—releases coming out on Record Store Day (April 12), but that’s not all that’s been keeping Rhino Senior A&R Director Patrick Milligan busy. The Rhino High Fidelity series, which he oversees, has taken off, with recent Doors and Black Sabbath releases selling out quickly. He also launched the less expensive, still-all-analog Rhino Reserve series with albums from Allen Toussaint and Eddie Hazel. How does the label choose the titles for each series? How did it come up with 47 RSD releases, including live sets from Joni Mitchell, David Bowie, Talking Heads, Yes and the Grateful Dead? Why on earth is one of these releases a 12-inch picture-disc single of “We Built This City”? Is it better to press too many of an album or too few? Is the vinyl market still on the rise, or has it plateaued? Milligan bats around these questions and more.