Carl-Gould-#70secondCEO-The Confidence Premium: Why High-Stakes Guarantees Win Clients

Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results.

How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing, and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So, if I gave you a proposal, who am I competing with? No one. Now, think about it. I charge a 35% premium for that.

Now, what if you said, all right, that's pretty ballsy, Carl, but I'm not paying your 35% premium. What would you think of me as a contractor if I even offered it? Would you think, oh, this guy's incompetent and has no clue what he's doing? Or would you say, hmm, he's pretty confident about his process? If he's offering this out to other people, he must be pretty good. He must at least think he can put his money where his mouth is and he could perform. Which do you think more of?

Would you think that I'm likely more competent, higher level, better quality? Or would you think just on that alone, I'm less competent, less quality, and likely going to fail? Which one do you think going in, I'm more likely to be? Higher quality, lower quality.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.