Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1

Flexible Consumption: Stop Making It Hard to Buy from You Part 1

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for them to say yes, they’re going to say, yes. If you’re not getting the results you want in business, you’re not making it easy enough to say yes. You’re making it too complicated.” Good one Dad. Alright, so, I’ve got to go back and I’ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here’s a few ways to do it:

• Bundle your services together. You know if I walk into a restaurant and say I’d just like an omelet. What kind of egg? I don’t know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you wnat parmesan? Eh, you know, if it’s that hard to order an omelette, I don’t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.