Join International Carwash Association CEO Eric Wulf in a quick but powerful conversation with Alex Chausovsky, Director of Analytics and Consulting at Bundy Group, as they unpack key insights from the Q2 2025 Pulse Report. Alex shares how a broader “erosion of life satisfaction” is shaping consumer sentiment—and what that means for the car wash industry. From interest rate uncertainty to unchanged subscription cancellation intent, Alex explains how current economic trends are creating a lag bet...
Jun 20, 2025•9 min•Season 5Ep. 5
"It’s the whole totality of the experience and how we treat our customers to show that they’re valued.” Eric Wulf, CEO of the International Carwash Association (ICA), and ICA Research Director Bob Klein discuss the findings of ICA’s 2025 Q1 Pulse Report, covering the health of the industry, customer satisfaction, and the balance between price and wash value for car wash customers. Top 5 Episode Highlights: The Health of the Consumer Drives the Health of the Industry – Eric and Bob discuss how cu...
May 16, 2025•16 min•Season 5Ep. 4
Sarah Mellinger AI Implementation Strategist with OnLogic joins host Kendra Johnson, , International Car Wash Association Senior VP of Growth, for an adventure into the amazing world of AI and how it will shape the carwash of the future. They cover everything from predictive maintenance to AI-powered chatbots—and why this technology isn’t as intimidating as it sounds. Who is OnLogic & Why Do They Matter? OnLogic is a global industrial computer manufacturer that specializes in highly configur...
May 16, 2025•11 min•Season 5Ep. 3
In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot , sits down with Donald Miller , CEO of StoryBrand , to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue. Josh Tay...
May 16, 2025•11 min•Season 5Ep. 2
Today’s guest is someone who knows a thing or two about business growth and profitability—Mike Michalowicz the entrepreneur behind three multimillion-dollar companies and the bestselling author of Profit First, Clockwork, The Pumpkin Plan, and his latest book, All In. He’s also been a small business columnist for The Wall Street Journal and a business makeover expert on MSNBC. These days, he travels the world helping entrepreneurs simplify their businesses, grow sustainably, and—most importantly...
May 16, 2025•6 min•Season 5Ep. 1
As a part of an ongoing series called The Training Experts, this episode features ICA Chief Learning Officer, Claire Moore and Jonathan Delicate , Director of Training at Mr. Clean Car Wash . Jonathan shares his insights on how to effectively implement training programs across multiple locations using innovative tools and strategies. Key Takeaways: Jonathan’s journey into training at Mr. Clean Car Wash began with his hiring as a General Manager . A crucial part of Jonathan’s success has been usi...
Jan 09, 2025•16 min•Season 4Ep. 34
In this insightful episode of Car Wash The Podcast , host Matt DeWolf is joined by Deborah Jasper, Founder and CEO of Mindset Digital. Deborah shares her expertise on how businesses can capture and hold the attention of today’s consumers—who often decide in just 8 seconds whether a message is worth their time! From building better customer experiences to effective employee retention strategies, Deborah provides actionable insights you can use immediately to level up your communication and busine...
Dec 19, 2024•37 min•Season 4Ep. 33
In this episode, host Matt DeWolf sits down with Jack Stratton, a Retail Trend Spotter, to discuss the evolving landscape of customer expectations and how businesses can adapt to stay ahead. But first, what exactly is a retail trend spotter? Jack breaks it down—explaining how he uses a combination of qualitative and quantitative data to identify fundamental shifts in consumer behavior that businesses can apply to their everyday operations. Key Insights: • Luxury Expectations of Modern Customers ...
Nov 28, 2024•31 min•Season 24Ep. 32
Join Car Wash The Podcast as they sit down with Devario Parson, Sales Director, and Tyler Slaughter, CEO/COO of Camel Car Wash, during The Car Wash Show in Nashville. This heartfelt episode highlights the power of community, support, and the human side of the car wash industry. Key Moments: • A Life-Changing EventJust a day after the birth of his first child, Devario received devastating news—his home was on fire. His first call? Tyler Slaughter, who immediately stepped up, providing Devario’s f...
Nov 21, 2024•18 min•Season 4Ep. 31
In this second episode of a two-part series, International Car Wash Association CEO Eric Wulf speaks with Jim Davis, a professor of corporate strategy at Notre Dame and now Utah State University. Together, they offer an exclusive preview of Davis's upcoming study, set to be unveiled at ROADMAP, DESTINATION: PROJECTIONS on December 13. The conversation begins with ICA's interest in The Consolidation Curve, which led to Davis’s research on consolidation within the car wash industry, and expanded t...
Nov 14, 2024•13 min•Season 4Ep. 30
In this kickoff episode of our two-part series, International Car Wash Association CEO Eric Wulf sits down with industry leaders Robert Dubinsky, CEO of Waterway Car Wash, Curt Hutchins, CEO of Sonny’s Enterprises, and John Lai, CEO of Mister Car Wash. These experts share their perspectives on emerging trends, crucial factors for strategic planning, and which practices may no longer serve the evolving car wash industry. Get a front-row seat to this insightful Q&A session, and hear practical ...
Nov 07, 2024•21 min•Season 4Ep. 29
In this episode of CAR WASH The Podcast , ICA Chief Learning Officer Claire Moore is joined by Alexander C. Pullen, HR Consultant with the Society for Human Resources Management (SHRM). Together, they discuss the importance of a robust people strategy and preview DESTINATION: PEOPLE at ROADMAP on December 11th. Pullen, a seasoned HR professional with over a decade of experience, shares his expertise in helping organizations create better workplaces. He provides valuable insights into why continu...
Oct 24, 2024•15 min•Season 4Ep. 28
Join International Carwash Association Chief Learning Officer Claire Moore in a conversation with a marketing expert and a headline speaker at ROADMAP at DESTINATION 1: PEOPLE, Jay Baer, New York Time bestselling author, 5x multimillion-dollar entrepreneurial founder and trusted brand advisor to over 700 companies, including 40 of the Fortune 500. In this episode, Jay delves into the power of combining customer experience with customer acquisition , highlighting the importance of retaining curre...
Oct 17, 2024•22 min•Season 4Ep. 26
Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas. Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to ...
Oct 10, 2024•20 min•Season 4Ep. 26
Join CAR WASH Magazine Editor-in-Chief Shaneen Calvo as she explores the innovative world of modular construction with experts from Genesis Modular Car Wash Building Systems: Bruce Arnett – Owner Shawn McGovern – CEO Charlie Zimmerman – National Sales Manager This episode complements an article in the Q2 issue of CAR WASH Magazine, “On the Fast Track,” and takes a deep dive into how modular builds can dramatically reduce construction time, simplify permitting, and offer customizable options for ...
Sep 26, 2024•31 min•Season 4Ep. 25
Join us for this special episode recorded at The Car Wash Show in Nashville, TN (May2024), where ICA Chief Learning Officer, Claire Moore, sits down with Stephanie Mak, Talent Acquisition Manager at Summit Wash Holdings, and Jay Iraheta, Southeast Regional President at Summit, to discuss the transformative “ElevateHER” program. Key Takeaways: • What is ElevateHER? o Goal: To provide women in the car wash industry the opportunity to grow into management and corporate roles within a traditionally ...
Sep 19, 2024•25 min•Season 4Ep. 24
In this episode of CAR WASH the Podcast , International Carwash Association CEO Eric Wulf is joined by Alex Chausovsky, a seasoned market researcher and analyst with over 20 years of expertise in economics, business cycles, and industry-specific trends. The episode explores the ICA’s Q3 research survey, shedding light on year-end retail growth projections within the car wash industry. Eric and Alex break down current market dynamics and unemployment trends and analyze the Federal Reserve's react...
Sep 05, 2024•16 min•Season 4Ep. 23
In this episode, listen as guest Keith Moye, VP and GM for OPW Vehicle Wash Solutions (a Dover Company), highlights the importance of offering collective solutions to help customers meet their goals and streamline operations. Moye shares examples of inorganic and organic strategies to support the growing car wash industry, such as OPW Vehicle Wash Solutions’ acquisition of Transchem Group, and the need to implement innovative technology across existing processes. Hosted by Kendra Johnson, Senior...
Aug 29, 2024•30 min•Season 4Ep. 23
In this episode, hear from Joey Coleman, award-winning speaker and New York Times bestselling author, as he delves into the importance of customer experience in the car wash industry. For more than twenty years, Joey has helped organizations retain their best customers and employees - turning them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. In this engaging episode, you’ll learn why customer service is considered the last great differentiato...
Aug 22, 2024•46 min•Season 4Ep. 22
In this episode, Allie Voiselle, Training Director for Benny’s Car Wash shares her insight into implementing a comprehensive training program across multiple car wash sites. A former elementary and middle school teacher, Voiselle talks about how her background in education prepared her to create training programs using backwards design and effectively use an LMS (Learning Management System) to support employee learning opportunities. Hosted by Claire Moore, Chief Learning Officer for the Interna...
Aug 15, 2024•16 min•Season 4Ep. 21
In this episode, we chat with Kyle Doyle, CEO and founder of Ignite Wash. Doyle shares his experience in the car wash industry and walks us through the journey that led to the recent acquisition of Ignite Wash by Rinsed. Hosted by Kendra Johnson, Senior Vice President, Business Development for International Carwash Association, this insightful episode with leave you with practical tips to better train your onsite team, increase membership, and navigate the acquisition landscape across the car wa...
Aug 08, 2024•31 min•Season 4Ep. 20
The International Carwash Association’s Hall of Fame Award was first presented in 1962 to car wash operator and inventor, Jimmy Butts. Since that time, the award has continued to honor titans of the car wash industry. We’re talking about true innovators and leaders - those who have left an indelible mark across the industry. Today’s episode honors our 2024 inductee, Lamar Beck of GooGoo Express Car Wash.
Jun 27, 2024•21 min•Season 4Ep. 19
"Superfans are loyal, engaged customers who are going to advocate on your behalf. They're more likely to go back and tell their friends about you. But here's the thing about superfans: you don't buy them. This is not about if you can run the right ad or find the right people online and target them with the right thing. You create them. Superfans are created one experience at a time." Brittany Hodak is an award-winning entrepreneur, keynote speaker, and the bestselling author of Creating Superfan...
Jun 20, 2024•27 min•Season 4Ep. 18
License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space. In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well. Pointing cameras at the street, DRN Data's technology recognizes l...
Jun 13, 2024•14 min•Season 4Ep. 17
At The Car Wash Show 2024, Claire Moore, Chief Learning Officer for International Carwash Association, interviewed several learning and development leaders in the car wash industry. We look forward to sharing these conversations throughout our 2024 podcast season. In the first interview of our learning and development series featuring training experts, Destiny Baker, Director of Training for Mammoth Holdings, tells us about her path to a learning and development (L&D) role in the car wash sp...
Jun 06, 2024•18 min•Season 4Ep. 16
Doug Cross, Business Manager for the Australian Car Wash Association, joins Eric Wulf, CEO, International Carwash Association (ICA), and Kendra Johnson, VP of Business Development, ICA, for a conversation about the upcoming opportunities at the Car Wash Show Australia 2024. Cross breaks down what is happening in the vibrant and evolving Australian Car Wash market, and he highlights what you can expect from the Car Wash Show Australia happening August 13-15, 2024. It might be time to plan your tr...
May 30, 2024•22 min•Season 4Ep. 15
The Car Wash Show 2024 in Nashville was a huge success! With record-breaking attendance and a sold-out exhibition floor, the event exceeded expectations. This year’s show featured engaging events including live presentations at the Pitch theater, the Hall of Fame celebration, The Big Bash, Innovation Alley, and much more. With all these amazing things happening throughout the show, it’s sometimes easy to overlook some of the small and wonderful stories happening at the same time. In this episode...
May 30, 2024•17 min•Season 4Ep. 14
The Car Wash Show 2024 in Nashville is just ten days away! It will feature the most exhibitors we've ever had, the largest square footage, and it is sold out! Claire Moore, ICA's chief learning officer, is here this week to reveal some of the opportunities you may not know about along with a few tips and tricks to stay organized and get the most out of the show. This year we are also excited to have a podcast studio built into the LEAD booth on the show floor. We are inviting you, our listeners,...
May 02, 2024•11 min•Season 4Ep. 13
We are going behind the brand with Qual Chem. Joseph Moldovan, founder and managing director, and Ryan Molinelli, VP of Sales, join us to pull back the curtain on the company's history and to discuss their new graphene product: NanoHex. We discuss the story of Qual Chem's founding, how they maintain company culture now, and the reasons for adding this new offering to their lineup. NanoHex also represents a new approach to research and development. We explore the unique methods they employed to h...
Apr 25, 2024•23 min•Season 4Ep. 12
"The most important thing on a remodel is that you go big .... it's really important that you don't just put lipstick on the pig." If you are considering remodelling your wash, there are many questions you need to answer before you begin. What amenities do you want to add? What is your budget? Is a remodel going to be less expensive than starting over? John Roush, CEO of Express Wash Concepts, has remodelled countless washes since the ’90s. He joins us to talk about the do's and don'ts of revita...
Apr 18, 2024•24 min•Season 4Ep. 11
