The CRM Graveyard: Where Good Data Goes to Die
Jul 18, 2025•7 min•Season 1Ep. 8
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Episode description
🎙️ Solo Episode 2: The CRM Graveyard
In this solo episode, Adam Forman dives into the uncomfortable truth behind most customer databases — they're full of unused potential.
You'll learn:
- What the “CRM graveyard” really is (and why it's so common)
- Why data collection isn’t enough without engagement
- How to audit your customer journey in 10 minutes
- Why segmentation matters more than ever
- What tools and experts can help reactivate dormant data
💬 With a few personal stories and shout-outs to brands doing it right (hello, Rosa’s Thai), this episode is packed with takeaways and no fluff.
Your CRM isn’t dead — it’s just asleep. Let’s wake it up.
Hosted by: Adam Forman | Captive WiFi
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