What’s Wrong with Cannabis Product Labeling with Markus Roggen, PhD

Markus Roggen, PhD is President and Chief Scientific Officer of Delic Labs, a licensed cannabis and psilocybin research laboratory focused on extraction optimization, analytical testing, and process development. Markus has been in the cannabis industry since 2014 and has held several executive positions in analytical and production companies. His research into process optimization and analytical methods has been recognized with a number of awards, and he has become a trusted advisor and mentor to multiple startups, startup accelerators, and organizations, including CannMed.  At CannMed 23, Markus will be presenting the topic, “Of Birds, Bees and Buds: How to Talk About Cannabis and How to Label it Correctly” During our conversation, we discuss some of the issues with current cannabis labeling as well as some potential alternative, including:  How THC percentage is miscalculated The fact that only a fraction of the THC in cannabis flower is actually consumed How joint architecture affects the amount of THC the smoker consumes Why the ABV percentage in alcohol and THC percentages are not the sameHow establishing a standard unit for cannabis products may shift the focus away from THC percentage and towards aroma, terpene profiles, and flavor  Thanks to This Episode's Sponsor: Juva Life Founded by pioneers in the science and business of cannabis and guided by a team of highly-acclaimed medical professionals, Juva Life brings unprecedented depth of knowledge in the science and medicinal effects of cannabis. Their vertically integrated approach allows Juva Life to carefully oversee every aspect of development, from cultivation to consumer, with deep expertise in research, testing and efficacy. It’s an approach that enables not only quality and consistency of product but, most importantly, it assures accuracy and legitimacy of testing and research data. Learn more at juvalife.com Additional Resources DelicLabs.comSell Convenience, Not Math Problems [Cannabis Business Times]Totally miscalculated: The Total THC Problem [The Cannabis Scientist]Request an Invitation to CannMed 23Review the Podcast!CannMed ArchiveCannMed Community Board [Facebook Group]Healthcare Provider Medical Cannabis Research Study