Canned the Marketing Podcast - podcast cover

Canned the Marketing Podcast

Canned Marketingcannedmarketing.podbean.com

Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape.  Brought to you by Human Digital and Cue Marketing.

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Episodes

How AI is Changing Marketing

Summary In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents. Takeaways AI is becoming ubiquitous in marketing and business. Social media bans are...

Aug 15, 202543 minEp. 4

Navigating Marketing Challenges: Budget Cuts and Creativity

In this episode of Canned - the Marketing Podcast, hosts Ben van Rooy and Steph Quantrill discuss the challenges and strategies in marketing, particularly focusing on what to do when faced with budget cuts. They explore the importance of creativity, the impact of celebrity endorsements, and the necessity of building strong relationships with customers and partners. Takeaways Budget cuts are a common challenge in marketing. Scarcity can drive consumer interest and engagement. Celebrity endorsemen...

Aug 10, 202545 minEp. 3

How to Win a Cannes Lion

Join Ben and Steph as we cover the latest genius PR stories, cap off our week and dive into the latest news in Marketing. We break down what it really takes to win a Cannes Lion - with insights straight from the jury room.

Aug 03, 202542 minEp. 2
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