Episode 199: 4/20 Tips and Tricks with Zach Santarsiero and Brendan McKee
Apr 10, 2025•37 min
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Episode description
With 4/20 fast approaching, Zach Santarsiero, CMO of CannaPlanners and Brendan McKee, Co-Founder and COO of Silver Therapeutics dive into what it takes to prepare for the cannabis industry’s biggest sales day of the year.
From cutting through the noise with data-driven marketing to managing inventory and staffing for a surge in demand, Zach and Brendan are here to share their playbook for a record-breaking 4/20.
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