The Sesh - Welcomes High Rise Beverage Co.

I'm Brandon. And I'm Jesse. We're. Cannabis school having cannabis infused conversations. With everyday. People, Cannabis companies. Celebrities. And your mom. Welcome to The Sash. All right. Hey everybody, welcome back to The Sash. We have an amazing guest with us today, Matt Skinner from this lovely, lovely beverage company High Rise. We're actually sipping on there. Brandon, what are you sipping on right now? So I've got their Blood Orange D9 seltzer.

Dude, this pineapple this. OK, the best way to describe this pineapple flavor is if you took fresh pineapple, put it into a blender, sift it through a strain and then poured it in here and they put some lovely delta 9 in there. Matt, thank you for being on. I love hearing that. Yeah, it's so delicious, man. Yeah, it's super tasty. So you said you said you didn't start in beverages. What got you into high rise like into the cannabinoid space?

So about 5 1/2 years ago now, we launched another brand called Charleston Hemp Collective. Me and my wife did. My wife suffers from ulcerative colitis, so that's what our whole movement behind getting the industry. We've always had a passion for cannabis.

I spent a good portion of my life living up in Humboldt in Chico, CA. No money in the pocket getting in that old Ford Explorer you know the box ones with a credit card and just had to make it the Humboldt and have that life experience and you know 19 years old and but anyway it's she's we've always had a passion for cannabis we've done with chest

since we were kids. I moved back to South Carolina after that journey out West and we connected back again and she really didn't realize she had ulcerated colitis till her latter years. And that was a couple years prior to her getting involved with CBD and prescription of steroids was going to be the journey for the rest of her life. And no one really wants to go down that route and somebody just really got her interested

in CBD. Farm Bill had passed and we knew that there was a movement going on. We went up to Asheville, NC, saw them jumping in the CBD dispensary space, so to speak, and they were just being very progressive with it. And we want to bring that first concept back to Charleston, SC. So we did that, open the first door on King Street in Charleston and then we wanted to

expand. We had some neighbors who want to open a store down in Savannah on River Street and we realized at that point we need to start manufacturing our own goods. So we partnered with a manufacturing facility up in Boone, NC at that time started creating our own product line. Those gentlemen up there cut their teeth from the hops industry prior to being an extraction of cannabis and the

hempspace and they just win. The West Coast movement of the brand can and some other brands out there started creating microversions. They're like, man, you really need to look into this. I was like, I just don't get it. I don't think people are going to really buy into this. And we did a little research, we we saw what was going on and it just was a way to normalize cannabis for us all. You know, that's something we always struggle.

We always want to find a way to get past our standard consumers and people we've always known kind of in our little circle, just really get it in other people's hands, find a way for them to feel comfortable with it and get away from those stereotypes. So anyway, High Rise was born through that and Charleston Community started taking it on some of the on premise bigger restaurants in the community and before you know it, I mean here we are. So it's been an awesome time. That's cool.

I read an an article or something. They had said that your guys's product almost sells more than like an alcoholic beverage in a certain location. So there. Yeah, there's bottles, which is our big bottle shop in Mount Pleasant. They were kind of one of the first bottle shops in the state of South Carolina to really get on board this whole microdose

THC movement of of hemp. Us being a Charleston brand, you know one thing that's great about Charleston is the community supports its brands especially when they're doing well and it's innovative. And we just after we were there for about a year, we caught wind on the liquor side because they cut the liquor side off and then they've got the beer and wine side, the liquor side, high noon Seltzers are their number one

seller. And on their beer and wine side, which you know, I mean they're size of a total wine, just to put it in perspective was high rise beverage out of all the beer and wine in there. It's it's cool to see, but it's just how much of A movement it is right now for this category. It's it's absolutely crazy. I bet that's like one hell of an accomplishment to be the number one seller on that side. You know, it's every day. It's humbly.

It's really cool. So where have you seen the most growth in as far as like 'cause you guys are doing online sales of course, Where are you guys seeing like a lot of people buying this one outside of your state? You know, there's been a tremendous amount. I'm in. Like I said, I'm in Florida right now. There's a lot of movement going on in distribution across the board. You know, for the first year we were in this space, distributors really didn't want to jump on board.

They were about losing their alcohol license, the regulatory aspect of things and like anything in our space, it, it evolves. You know, we're always struggling for more and more regulation. But over this last couple of months, distributors have kind of started to come out the woodwork. I think they know that the dance is here and the genie's out the

bottle and it's here to stay. And each state is kind of tighten their own specific regulatory way of controlling what they feel comfortable with state by state. That makes it a little challenging because sometimes our labels can be different state by state or some of our packaging can be different. Georgia is now going to and October come into effect and we're going to have to have child lids on these kind of child proofing just like you see

on the regular THCK. So you're going to start seeing more and more of that, which is really cool. But there's an evolving aspect of it. We are in the process right now of talking to a lot of a lot, a lot of your butt houses, which is exciting, which I would have never thought I'd be able to say that. But that's why I'm down here in Florida. We had a couple of meetings out here with a couple of big distributors and we're expanding.

You know, Nashville was our second step past South Carolina and we wanted to see how if we could duplicate it. And sure enough we did. We partnered with Sony Music in Nashville, which was a massive deal for us that that kind of happened as a fluke. We went to the CM as last year for an activation with them. They were looking for an NA brand to activate with them and they had our products behind

stage with a lot of artists. We all know Old Dominion was performing in that small arena L King and after the show about four weeks passed by we got a call from Sony and they offered an official partnership with us. Miller Coors is their alcohol part sponsor and they offered a partnership with us for the year. And so it's just again goes back to that normalizing side of the industry. So you know again and we've done it again in Nashville is where

I'm going with that. So now we're on on premise and all your music venues there you can find a product in a couple places on Broadway already. So it's just becoming part of your daily drinks. And now we're expanding California. We're talking to a group in San Diego and LA right now statewide. Texas, Florida is where I'm at, just had a big partnership in Chicago and Boston. So it's it's growing pretty rapidly as we speak. Holy shit, that's amazing.

Because, you know, in this space there's a lot of different beverage creators and and we've tried several of them, some of them not so bad. Other ones, yeah, it's all right. Yeah, we're good. But to hear that, you know, a lot of it goes back to because I mean I'm, I'm a big marketing guy. You know, when you have such a clean looking brand, the canned looks slick. It it feels more like because I see a lot of them. There are these like tall slender cans and this just feels.

I don't know why, but I I just like the feel of the can. Everything went into the design of your guys's products, including the can, correct? Yeah, absolutely. We, you know, we're very fortunate. We got a lady on our team and she's been with me and my wife from day one, started our first branding with Charleston Dump Collective and her name is Stephanie Zupak. And she had never crafted a beverage design before.

And we were going for a lifestyle brand we didn't want to get, we didn't want to go too heavy because we felt like if we did we could miss an audience we were trying to capture. We want to put something in everybody's hands that could sit against any, you know, nice beverage you would see in a restaurant and high rise rose with that brand and a very coastal themed with a rainbow. And and I'll tell you, that's

something we hear all the time. Everybody's like, man, the Brandy on here is really, really point on. It's just got a nice vibe to it. But that lifestyle vibe is kind of what we've tried to craft from day one. And that goes back to even the ingredients of the drink, like you're talking about the flavor of it.

We created the flavor profiles before we thought about the THC side of it. We wanted to create a very solid drink that you would want to pick up at any time, and drinking in the cannabinoids were the piece that went in second. Yeah, I have. I feel like. That's the best way to approach it though. I feel too many people don't approach that. And we notice that in a lot of the products that we've tried, there have been some that are not I have felt are not really consumable.

There was one they sent out and it was supposed to be like almost like a whiskey replacement, but a THC infused one. And I like my whiskey neat. I will drink it neat. I'll drink it on the rocks, like I don't mix my drinks with that. So I tried it. I tried it on the rocks. It was horrible. It was like drinking gasoline and some chemical. And then I tried it as a mixed drink, like, oh, maybe I could make like, you know, some kind of mule or something with it.

No, not at all. Still, like, nothing would overcome those flavors. And to have something that truly is like this is just a drink. Like you said, the cannabinoids are just an extra benefit on top of it. It's just like a nice, enjoyable experience. Well, you know, the many people that I talked to, including in the business, like, I I bring them gifts, especially things like this. And what's funny is as soon as they get something like they go, oh man, I got to get a case of

this. And like you need to get like 3 cases of this. They're like, yeah, absolutely, because they love the idea because they've got either a family member or themselves. You know, I I use cannabis, but I I don't like to use it all the time and I'd like something to just chill me out. I don't want to fully get into the smoke. And there's those people that,

you know, our audience are. We have a lot of people that listen to our our cannabis podcast that don't even use cannabis anymore and they're looking for alternatives because they're just like I can't smoke anymore. So when you're looking at a product such as this, like the feeling I get on this is really relaxed. Like I'm super chill sometimes too chill. Like I, I, I I was smoking a little bit and I I drank this and I was like, oh man, it's like falling asleep.

Super chilling, but. Surprisingly, I actually feel it like not heavily, but like no. It's nice. I'm really high tolerance, so for me like to have any sort of relaxation or any sort of sensation that I feel from this low of a dose is not not very typical. Yeah. Well, and and to go into that, so heard Humboldt County. So take us back to the day. So you've been in cannabis for a long time A? Long time. So you know, that was, man, I'm

going to age myself right now. Cavemen were walking in Humboldt when I was hanging out there. That's 28 years ago now, 29 years ago. So yeah, I'm 49, but yeah, right at 20 had to move up to Humboldt, lived in Arcada, lived in the square there, everybody. I lived in a house with other people who lived in the house and everybody was literally speaking a different language because I think everybody was just so high all the time. But that's just kind of, I'll be

honest, I got paranoid there. I I paranoia hit me in Humboldt. It's just like I couldn't relate. I was like, I am not this granola. I mean, I enjoy the space so much, but I was like, I have social anxiety. Maybe the weed was just too damn good up there, I don't know. But it just. That could have been was Humboldt. Yeah. No, it's it's super cool. So you you're able to go through that. I mean, and it was your wife, so she wasn't always into cannabis. How long have you guys been together?

Well, she's always so she's always been in cannabis. We've actually know this is a crazy part of our we've got friends since they were. Little. Yeah, we've got a picture. When I was 10 years old and she was 8, kissing on my grandma's front porch step. So hey, listen, we are from South Carolina. Do you expect anything else other than that? But we everybody stays together in that small state. But anyway, we've known each other. We split up. Of course.

We dated throughout high school. I moved out West just for the journey. She stayed back in Charleston, and then once I was in the restaurant business out there, had a couple restaurants, sold them and came home. And we just connected right away. And we've been together ever since. I didn't know anything about her ulcerative colitis at that time. Like I said, this is something that, and I think it was a female or even as a male, when you're younger, it's just not a

cool thing to talk about. We get older, we understand our body does crazy things and we're more comfortable talking about that stuff. But yeah, so we. But when I lived out there in Arcadia, man, I I kind of lived in that house, like I said. And then from there I moved and I lived in a tree for a little bit. What? OK, go back then and tell us about the tree. Tell us the tree. So I mean, I was like, I was just on that journey, that life journey I wanted. I wanted to be granola I got.

How many mushrooms were involved in living in the? Listen, there were none at that point. But yeah, I can't. Speaking of mushrooms, that's my next big thing. Cool. But the next chapter of my life is the Mushroom journey. But, you know, we I moved into a little just a tree house kind of concept and no phone, no cell service. And I remember going down the road to call my mom and dad and they're like, listen, we're going to let you go live your life. But you got to do one thing.

My mom said she goes, you got to be somewhere I can get a hold of you. And that was the moment I was like, OK, so I flipped a coin and it was between Bend OR or Chico CA. And the coin hit heads and I moved down to Chico CA and was there and then got in the restaurant business somehow. And you know, life has always had a stepping stone with the flip of a coin for me. Right. No accidents. It's just like wherever you land, that's it. Because I mean you. Tails.

Where am I going? Yeah, you got a checkered pass just like me, like, oh, you wait a minute, you were doing what? At what time? Like, yeah, I was here at this time. I did this like, I tell people about, like, yeah, I was in the Navy and then I worked in the. I was in a mental hospital working with people and they're like, what a mental. Then I was a rock Mason. And then they're like, what? The how many things you've done. So you sound like real similar, you just jumping around.

We love cannabis. Don't we just kind of go with the flow a little bit Sometimes if we allow things to work that way, doesn't always work that way. Sometimes. Sometimes, you know, we let society get in our head and we start taking certain moves. But most of the times we can find a cool journey and find our path. Look at you guys. I mean, you guys are doing what you love right now. You're talking every day about cannabis with great people in the industry. It's awesome.

I mean, it's surprising. We never thought it would be. At this point, no, we we just wanted to be we we just thought it was going to be two stoners talking out of Utah and and nobody and everybody thought we were from California for a long time. They still do to this day. They're like, oh man, I think the funniest thing I ever get. Like whenever I meet somebody, they go, man, I thought you'd be taller. Like what? You sound taller. How does one sound taller?

I don't have no idea. Yeah, No. You can you project a large. Voice I guess so. I guess so but and just hearing about that so we get we get through all that one. But I would really want to go into what's really at kind of like the root of it, because the the everything we've read about it all comes back to your wife and being able to get this started over here. What what was that process like in in her suffering and how how

were you able to find relief? You know, through the simple aspects of a tincture at the time of CBD. She's always been supportive of me since I moved back. When I was right at 30 years old from California, we connected back. She had already lost her mother, and I knew her mother and I met her when she had moved home with her father. Her father was on his deathbed. We connected and she was came home from Charleston to just caretake for him and we connected back at a bar.

She heard I was there. Some of her friends saw me out of the bar. She she came there, we connected and we've like literally since that day haven't separated ways and I ended moving. I ended up moving in with her like a week later with her father and we found that picture of me when I was 10 and she was 8 and going through her parents stuff. We didn't even have it. So that was kind of a crazy thing, 'cause she had lived in that house forever and so she lost her father.

And she's always been supportive of everything I'm I've done in my career. Like it's always been about me. And when this whole farm bill took place and we had an opportunity to really step into the space, I really wanted to make it about her. She really had a passion for this and we went up to Asheville like I said and took a look at what was going on and then that's when we stepped into this journey. I thought it was going to be something small that I would just support her in.

We didn't realize it was going to turn on to a full blown career for both of us, and it's been the it's been the most fascinating time of my life. What was that stepping stone then in the jump from like, hey, this is just CBD and this is really beneficial in helping my wife to, hey, we're going to create a business out of this. Like what was that?

She wanted to do a store and we thought literally that that's all we were going to do. We really wanted when we went up to Asheville, one thing, if you guys have ever had a chance to go to Asheville, if you know anything about, it's beautiful mountains but also a lot of farmland up there.

So lot of hemp growers who are actually creating their own product lines and a lot of those stories up there of those smaller start up dispensaries were people's farms and they were locally growing their own hemp and they were crafting their own products and I just got mesmerized by that. I thought that was super cool. So we when we opened our store, when she went to open a store, I thought, you know, I would continue to focus on what I was doing, help her get the store

open. And I soon just got fascinated by the whole thing, the science behind cannabis, how much every month I felt like a new cannabinoid was. We were discovering something about it here in this once this farm bill came together and you know this whole hemp movements moving forward. And I just got so mesmerized by it and then I started seeing the business side of it, of course.

And so we just started to create a bigger journey and I stepped away from what I was doing at the time, which I was in the gaming industry prior to this. The casino gaming and we'd help develop games and everything come out of Guangzhou. I enjoyed that. I'd spend time in China and bring games back here and we would develop and see how well they do on the floor in different casinos. And I enjoyed the mathematics side of that.

Seeing how long you keep somebody on a game and they would lose their money before they would play, you got to let them win a little something. But you can only see too many people lose so much and once you get into that industry heavy before it starts draining your soul. So I mean it was a it was a lucrative business, but it was also a very much just focused on that. The science, I mean the the mathematics side of the gaming side of it stepped away from you.

When you start seeing grandmothers and people start losing everything they own, you never like to see that. Yeah, it's got to be really hard to see. I must really, because I'm drifting off into four different topics. No, dude, dude, you go, go because that's, you know, honestly, it's why why we want individuals like you. That's why we reached out. That's why we wanted you on the show because you just have a

very unique story. And and even here, like, when we're peeling these layers, like, I'm just laughing because I'm just like, yeah, I was in Guangzhou and brought back gaming to hear and just like, holy shit, this guy has done everything. And it's like when you're out there talking and you're, you're drinking, these cells are just talking like, there's nothing you can't run out of talking

about. Like it's just like, Oh yeah, this one time I was in the Danang River and we were helping these locals and we helped them get across. And yeah, anyways, so I drink cannabis. And so I mean, it's it's just so cool because it all aligns right. There's no mistakes. And with what you've been able to do, because you're talking about the business side and a lot of people don't understand that cannabis is really hard to be able to make a profit.

And a lot of the smaller companies, that's why they disappear so quickly. But it sounds like you guys are blowing up. I mean you got a a deal with Sony to help out with that one, right, with Miller. So it just looks like you really doing it the right way. Kind of take us through that business side because there's a lot of entrepreneurs and entrepreneurs that are thinking like, hey, I could do this too, but it sounds like you really

had a good formula from day one. You just aligned with the right people. Is that right? Yeah, we've we've been fortunate. I mean you you do know that and I think a lot of people don't know what you just said it's this industry is hard Anybody that most people that get in and out the gate think Oh my gosh, it's the gold rush. It's the green rush, it it, it

it's not that at all. I mean, there's so many people who jump in the industry and we see so many people come and go every year, you know, and I think the key to anything in life but is intent and never step away from what your true mission is. And I think unfortunately in this industry, people that dollar signs get in front of their face too quick and they'll run down a rabbit hole of maybe something they didn't originally get in the industry for because

there's a movement in that one specific topic for a moment and they'll go chase it. Next thing you know they've, they've just lost everything that they stand for. We we've had to make some tough sacrifices that haven't always been lucrative and it's challenged whether or not we're going to be around six months later just by always keeping the integrity of our products. So high end.

I mean, we've never been one, even with our other brand that's race to the bottom when it comes to price points. We're very, very, we curate where we want to be when we wholesale our product lines. Quite honestly, we won't put our products in gas stations, not beverages 100%, but like the Charleston hip collector brand. And it's not that there's anything wrong with gas stations.

I would love to put our products in gas stations, but unfortunately there's a lot of stuff that comes from all over and it can kind of sometimes get in a Rolodex of products that people start to discredit and get worried about. So you know we with the Charleston hip collector brand, we're in a high hotel chains, we really, really try to curate where that goes. It's a very clean, well designed brand. Yeah, yeah. So anyway, I I I say that I think you just have to have that

intent. You got to have intent, you got to make sure that you never sub quality for a dollar and I think some of these minor little things and what happens to a lot of companies unfortunately and then just your marketing. I think you want to make sure you really get your messaging out the gate. We again, like I said, we're very lifestyle driven. We never wanted to create anything that looked too heady. That's just not our message is we want to try to again go back to that normalizing.

It's a goal for us every day to see somebody who's never tried cannabis to actually try one of these products for the first time or get a message on Instagram or or Facebook or anything. Just saying, man, this is really changed our lives and we've always been told forever that cannabis is devil's lettuce, you know? I mean, so it's cool when you see that kind of stuff happen.

It really is. Yeah, especially when you're talking about like, you know, when when you have to make these sacrifices, where you're going to forfeit profits to be able to either test something out or maintain the integrity of the product. It's incredibly difficult.

And many people don't know about that like you're if you were to go into gas stations or into some big box store, your margins get even smaller and smaller and smaller just to pay for that shelf space and especially if it's mid shelf you're you're screwed. If you're at the bottom, you're

on your way out. So it's like if we can get that middle over there to be able to get a premium product such as this, it's it's great to hear that you're in hotels and it's even better that I mean with with e-commerce this is this is helping tremendously in order for people to be able to get their hands on these products. Yeah, there. And you know one thing about our website with the high rise

bev.com, you can go on there. We've got so much information on there about the just the benefits of this stuff. We've got a full information page that just talks about a lot of the questions they're asking a fellow drug tests. I mean some of the basic things that we know, but it's amazing how many people just don't really understand the the ABC's of it. Sometimes I I think I'm the most layman talker ever. Like if you're going to get a big vocabulary, I'm walking out the door, you know.

But even the way I talk, sometimes it's too elevated for a lot of people that are just now learning about this. They they it has to be dumbed down so much and you really want to just remember when you're speaking with people to keep it like that, so. Yeah.

That's that's kind of how we broke down the the podcast was because in all of the conversations that we've had over the years with so many people, it was really because we live in Utah. It's a very conservative, like dogmatic on one way or the other, like state and so and just like everywhere else. It's been like since the 80s and all before. How many of it's been just say no, like the DARE program, all of this stuff of marijuana's bad, like, so fuck, where was it going with that?

He's high. So. Oh my gosh, yeah. I was like, man, I don't know. What this is and he's he's cross fading it too by smoking out of his his vaporizer for sure. No, no, I it is. It's it's difficult to be able to educate your your audience about it, especially where you know you. You don't have the ability to be able to use mainstream marketing as you would anywhere else right?

You're not able to just blast out there with SCO and PPC, which is good, because, I mean, they've changed everything in the marketing. Cookies is is being phased out, which is really hurting a lot of companies who wish they could just just bombard you with tons of advertisements where cannabis brands have to really grow by word of mouth.

So if it's starting to perpetually grow outside of your state and more people are being able to see it, like if the fact that it's in a hotel says a lot about your product because there are so many of these types of products everywhere. And what's great is you guys are just sticking to what you know. You're not trying to do everything out there. Like are you guys going to start coming out with vape carts and brownies second or what? What's What's next? No. So you're right.

So it's really cool that you know, I mean the bigger corporations that you probably wouldn't see like high rise is the CBD side is in the DoubleTree in Nashville. The Drift Hotel, which is a really, really new trendy hotel in Nashville that just opened up. We're in their rooms where, you know, as part of their service the Thompson Hotel, which is the Hyatt Group in Savannah. We just got an order for to be at all 193 of their rooms is a is another. That's what I'm talking about.

We're I I think we are starting to see such a bigger trend going into this and even to see those bigger chains that are wanting to be a little more progressive and have that holistic vibe they're they're moving into these products. I mean it's also. Yeah, I think about that. You remember that when we were down at MJ Biz Con? There's a hotel being built right now, or it's already built. They're just transitioning it to a 100% cannabis. Oh, based hotel.

Yeah, based hotel. That you can like smoke in it or partake in it that it'll be, yeah. Yeah, 'cause you can't do it in any of their casinos or anything like that right now, but to be able to have it there? I think I. So we went, you know, the group, because I think they've got whatever they're doing, about 10 of them, aren't they? Yeah, the the only way they're able to do it is they can't have any, any gambling whatsoever inside this hotel. So no machines or anything,

nothing, No video. So they they can be able to have that because that was the biggest thing for them. They're like, Oh well, we don't want, you know, guests to, oh, I'll keep feeding you drinks, but not cannabis. Well, because cannabis, you'll make logical decisions. So you're not going to spend your money, you're going to? Go or you'll get. Bored money like, But if you're drunk, you're going to be, like, overconfident. You're going to just keep spending like it's way easier?

It's like what? It's like what Val was talking about. Like it's soul sucking when you're watching these people. Like that's what we saw on Vegas, dude. Like, I'll tell you what, man, it's been a long time. Like when you're younger and you see any place with casinos and stuff like that, it looks like so much fun. And when I was 21, it was awesome. But now look, we were there. It was depressing seeing these. Yeah, go go. So y'all were just out there for.

I haven't been out there since the year before for MJ Viscon. I'm going out in like a week and 1/2 was a week and a half. Yeah, I'm going out there in like a week and a half. And I just don't think because like I said, getting out of the gaming industry and I just haven't. I used to go there all the time with that, and I don't know, I just can't get into it anymore. I'm going to. I'm excited to go out there, see. But you know, I'm. I'm with you all.

We checked out Planet 13. That was an interesting experience just to see like the size of the world's largest dispensary. Costco of Cannabis. Like it. It was large. They had a lot of. Displays. It it was a dispensary at the end of the day. But it was it was big like I was. I was impressed by the amount of products and not that they had on display that they even carried.

I was impressed at like the amount of registers they had, the amount of customers that they went through, but like at the end of the day, it's just another dispensary. Yeah. And I think the funniest thing down there, and this was the best, you're you're going to appreciate this map. There was this really great sign that said, Amber here like March 31st, dancing on the Mainstage. And then the next slide that came up was, we also have

daycare. So I'm like, that's really cool that they're helping out strippers at daycare. And I was like, that's the most uplifting thing I've seen so far here in Vegas because it's like, it's just old people shuffling around with this constant, like constipated look on their face just. What was it busy? I mean they. I guess it was. I mean, you said that it's. Always busy. Wow. It's always busy, just people chasing dreams or something. Running away from yeah, from

something. Like you just see these couples all dressed up trying to look fancy and all that, but you know your hood like you just see them. You're like, come on now, like you just trying to play and. These people trying to get so shit faced and forget life for like a weekend and I'm like, gosh. And just that it's just a vibe there that you feel. And but the coolest thing was when we were down at MJ Biz Con, was that it was like the only place where everybody was

uplifted, Everybody was excited. It was like you. You didn't even know you were in Vegas anymore. And that's sad to think about because it's supposed to be a awesome, fun, happy place. But it it's almost like Disneyland. When you get there, you're pretty disappointed. Yeah, you're just like, shit. This is going to cost me a lot of money. That's all I think. It was good the year before

last. It was it was my first time ever going and I I loved it. Just interesting, I tell you our industry though, it's people ask me all the time. They're like, does it ever slow down? Do you ever get like, I'm like, no, because every day something so progressive happens that you're like, I'm so happy I'm part of this time in life, but I'm part of cannabis. Don't y'all feel that way all the time.

Like, I'm like, man, I mean just just like we've just said here about the Thompson Hotel, it's just there's so many things that every day change in our industry. And I think when you struggle so many years just to get people to understand the space and it's happening so fast now the normalization of it, it's just cool. It's a it's definitely a prohibition time that we're

going through right now heavily. Well, it's crazy because we so we are, we're global and we pop up in countries, top charts every week. I think we were in Germany, Italy and a couple other ones. We're all we're in places where it's illegal to have cannabis and they're still listening to it. Like they're just like, Nope, this, but that is exactly what you said. It's you're a part of that time. Because it's we, we need those individuals within cannabis that are not going to be all heady.

Like we try. We joke around about it because that's the satire. We all grew up with it. Like Stoner. You know if we go real far back of Fast Times at Ridgemont High with Spicoli with, what's his name, Sean Penn. Like, oh, you remember that show. I know you know that you. Of course, of course. Dude, that's so awesome. Like Mr. Hand. Nicole is the OG. Whoa, oh bud, why are you doing that?

Like it's so it's so refreshing because like if you think about it like those who use cannabis, they're really laid back and really open minded and that's what we're we're trying to do with our podcast. That's what you're doing with your beverage. Like ours is always go low and go slow. You know we we are big on flower first because the experience is usually you get a lot more of the entourage effect. You get the better whole complete experience from the plant versus a lot of the

distillates, the extractions. You get not the best experience for that, but for so many people. You know this introduction of drinkables, like how many people like, have drink a ton. I have tons of friends who drink all the time. I drink all the time and now I drink. I like the flavor of it, but I don't really like the feeling of drinking. So I'll have a drink maybe once every couple months or

something. But mostly it's for the flavor, because I really like the flavor of a good Scotch or the flavor of like a craft beer every once in a while. That's that's really about all I drink. But when you have so many people who are like, hey, you know, I don't like hangovers anymore, or, hey, I don't like feeling like shit or making really stupid decisions because alcohol takes off some of your, like, inhibitions that maybe you might normally have. And cannabis doesn't do that

same thing. So I can still kick my feet up, relax at the end of the day, have a drink, but then I'm not stupid. I'm not, you know, having worse sleep. I'm not making decisions that might not be the smartest thing. Like there's all these things that come from cannabis that we don't like, you don't see with alcohol and that, that I think that's why so many people are switching to these simple drinkables. It's because there's familiarity with it, like there's the same

time it's. There's also not just the convenience part, but there's there's the the almost the clandestine ish part of it as well. Because now it just looks like I'm just having a drink and it doesn't really help. You know, I'm, I'm a part of the local faith here in Utah, the LDS Church. And, you know, a lot of individuals that the church will ask me, they're like, well, I really don't want to get into

smoking. I don't want and I just, I don't want to do inedible because I've heard a lot of bad things about it and like, yeah, you shouldn't get into it unless you really know what you're doing. But at the same time like something like this is so much easier to recommend going. You know what? Try this out. You know, drink about half of it. I mean you could split this with somebody and you're going to get a lot out of it and they're like, Oh well, maybe I want to

enjoy the whole drink. But you'll know when you've hit your limit. You could pound this as a beer. I'll get to my 4th one and I'll be, I'll be like, all right now I'm now I'm pretty lit. I get one of these and that's like. They're so easy to take down. I think of that is a pro and a con with these drinks and I don't want to say it's a con, but they are. They're so light and they're refreshing. They're easy on the pallet, so you can knock a couple of them

back really quick. But I tell everybody that I'm like just start. If you've, you know, even if you're experienced with cannabis but not a but if you're kind of a lightweight drink a half a can and sit back and relax for 15 minutes, let it, let it kick in. Your body will let you know. But yeah, that's the biggest thing. The thing about an edible is smoking is always good because

it hits you immediately. But the thing about an edible that I think is scared to everybody at one point, they've just gone into freaking outer states. I'll never forget I was living in. I was living in Charlotte, NC, and we were flying. My buddy came into town, his name is Matt Tire. He's going to love me throwing him out here on this podcast like that. But he took care of a whole community of Columbia when everybody needed to get there. He loved the world. Matt was the man.

So he was my best friend growing up. He's always my best friend and we we're going out to High Times Festival and and Francisco so we jump plane and for some reason I don't know why we think even edible and I know we've heard these stories for it's smart when you're getting on a plane. We thought we had first class we did business 1st and it was the row right behind the first class So we're just staring at

everybody at first class. Squished it with somebody in between US and I'll never forget that flight. It was all the way from East Coast to West Coast whipping my balls because that edible was just we just kind of went all in and I remember hearing some foreign language behind me and I was thinking the planes going down, I mean the whole time and we did not speak that whole flight. I I shit you not. We didn't sweep the whole plane off the plane. We ran off the plane and we

spoke at baggage. But. That was a weird it was the longest 7 hours of my life. Every minute seemed like it was about an hour so. That time dilation when you're that high is crazy. It is because, you know, everything around you is so intense. Like, Oh my. Gosh and you. Keep. Fixate on everything. Like you said, the voice is behind you and you're like, oh shit, there's a different language, like. And then your mind goes down these loopholes. And it goes down your leg holes.

Oh yeah, because you're so high and it goes so fast and you're just like from zero to 100 and like nothing, and yet you're still just sitting there going. Yeah, I guess I did a really good job of stereotyping there, Mendigo. I didn't mean to do that, but no. No. Weird things when you get in those moments. I was like, Oh my.

God, you're making me think about a Dave Chappelle skit where he's like, you know, I was on this plane and then the guy comes up and he goes everybody on the fucking ground right now. And he goes, and it was really confusing for me because he was Asian. I'm like, why are you talking like that, right? But I mean, it's it's some of that that when you were talking about, I was thinking about Joey Diaz, He was on a podcast. Joe Rogan. Joe Rogan. I was.

I was on a flight and I had 500 milligrams of inedible and I was freaking the fuck out. I I was having panic attacks and they land. He goes, why don't you tell me that in a flight? And he goes, 'cause I'm back, motherfucker. And he pops another one and he's just like, what the hell? But like thinking about that, like I know that intensity like it's just and that time dilation when you talked about, it's like time stands still, it doesn't move. I'm just telling everybody, do

not go down the edible. I'm going into a journey land while you're getting on a plane because there's nowhere to go. There is just nowhere to go except, you know. Put on some headphones. Yeah, I mean you can try, but. It has like, no, I I kind of wanted to talk to the audience real quick about this. So we've been about about 30 ish, 40 minutes or so far and now it's what's really nice about this drink compared to other ones I've had.

Usually they hit me pretty quick and they go pretty quick. This one's like a really nice slow build and then it just keeps coming up. But it's not, it's not too much for me. It's really great and compare. I mean, I've had a little bit of of flour, but it's really nice. Like I don't have a yucky feeling. I'm glad you said you didn't go Delta 8. Route D8 makes me feel horrible. We're. Not a big fan of it at. All not a fan.

And we've been spoiled though we've had, I mean, once you've had a lot of flour, then you start having Delta 8 and you're like, this isn't even diet weed. There's just like some weird dude in the corner and he's from like Belarus and he's like, don't worry, drink whatever is you need. You'll like it. And you're like, no, what? What is this you're like? It's chemicals, but you'll enjoy. This feels so clean.

This is so nice. The the one thing about these drinks and you know, Livis, my wife, she's sitting here with me now, but she was saying the other day because she was like, Oh my gosh, it was like an hour in and she was like, I still feel like I'm rising a little bit from this, but it's not like I want to be careful when I say that because I don't want to scare people out there, that holy cow, because you're so controllable. It never is like you like go from 1 space to like outer space.

It's like you just feel like you're just getting more in the moment and you're just really so. We opened the first cannabis dry bar in the state of South Carolina. It's called If it's on the on the backside of one of our storefronts. We opened a high rise dry bar. We did it so people could come in, experience these drinks for the first time and we kind of went all in with it. But I'll never forget, once we were 3/4 away building out, we'd already gone all in.

I drank one of those drinks and I got high. And then I was like, am I going to want to sit here around a bunch of people like me that I don't know, like you? I was like this might have been the worst idea ever. Bro, that's my favorite. I will go talk to everyone in there like. Honestly, it is the best. Everyone in that space goes through this experience together. You don't even know because you're in the middle of just these great conversations. And then what happens when you leave?

That sucks. You got to come back like you're you're in that space. It's like you can't go anywhere else from that dry bar. If you're in that zone with everybody, it's it's a really cool place. If I ever get you guys in Charleston, I have to bring y'all there. Yeah, it's a. Vibe that you would hope for though.

Because like, I look at bars and so my girlfriend and I actually went to a bar last night just because they have this burger that she craves every once in a while and we don't really ever go to bars. And I went in and it was kind of weird and like depressing and sad. And I'm like, this is not the vibe. Like usually when I'm hanging out with friends and that we're smoking, we're all laughing. Like it's a very different vibe. And I feel like that is the vibe usually that I would expect in

something like a dry bar. It gets very different experience than a lot of the like most of the people going to the bars that I'm seeing or like sad or depressed or like. Just life's really shitty here, man. I just work like really fucking long day and I'm exhausted. Like they're not there happy. Like it's it's just a very different atmosphere. So that sounds like a really interesting, unique experience. You said that's in South Carolina. Since that's in Charleston. Charleston. OK, you.

Know it was our next storefront we were doing for the Charleston hemp collector. Yeah, yeah, we need to really just build an awesome bar and that's been the the highlight of that store. It's not the storefront that we have a lot of recognition with the the bar. It got a lot of press and it's the. Bar's. Name It's the High Rise Dry bar. You can find it on Instagram. A high rise under score dry bar. It's a really cool it shows you all these and we make all kind

of mocktails with our drinks. So we'll take our versions of this real fruit cannon and we'll make all these mocktails with it. So it's been really cool. It's very. Yeah. So if you guys are out in South Carolina, go check it out. We'll have the links down below. Make sure you guys stop in. Yeah, definitely sounds like it's.

So when you were, you were talking about how it just keeps like rising up. You know what came to my mind was like being on a Ferris wheel, like a slow Ferris wheel right around about it's getting close to dusk. You get that that nice sun coming out there and it's just relaxing and I feel like moving up just slowly going through it like that's how this is the feel of it is really it's just very

calming, very nice. But exactly that like if I was going to a business networking event and be like don't be serving that we we need to have these here, everybody having these. So you're going to. Talk. We go to so many networking events, that's what they do, is they serve alcohol. It's like an open bar and you're like, how much better would an open, dry bar? Beat Oh no, I kind of like it, 'cause you get to see that dip shit go a little too far.

And he's like trying to be outgoing, but you're like, oh, is that? The weird one, who's in the corner trying to hit on the woman and she's just feeling awkward and she's like, bro, I'm ready to go. Like, can you just back off? Yeah, Yeah. You got to have one of those around. Yeah, that's that's the fun one. Talk about a little bit, you know. So what's been one of the like unique or odd things that you've seen CBD actually used for or

benefit that you didn't expect? I got to tell you, them damn can of dips have you ever seen? Them No, I. Don't know. I mean, I just. See. Oh, like a dip. Yes, I just recently heard. I just. Recently it's popping up on my on my reels when I'm flowing through there looking at certain things, but I just think that's a unique thing. I it's different, but I think it

serves a really cool purpose. I mean for people who are looking for something different, but that would be something I don't know that I ever would have thought of, I. Can't either what? I'm not. I mean, I've never gotten into tobacco. No, I used tobacco, so I was when I was back in the name. Demographic for. It well, no there is there's a huge demographic you got to think about like veterans that come out like E still leaving now in the service.

When you come out a lot of them dip because cigarettes are inconvenient or you can't have them in certain areas for one reason or another, right. It's not like back in Nam they're like don't don't smoke. They'll give away our position like it's it's just it's just not as widely accepted. But you're seeing brands now that are tobacco less that have nicotine in it and you can put these little pouches and you can dip that but can a dip dude like.

That I mean, so cool. I mean it really is great. It's it's just so big plug to those guys. I don't know who they are, but they got a cool little product going. On Yeah, 'cause it's interesting if it was tasted like Copenhagen, 'cause I don't like the mint or the cherry. Like. But I remember when I was in the service, I had had a can of dip with me all the time from Copenhagen, just whipping that can and then, but I I mean, you knew it was bad for you.

But if it was Canna, yeah, I am peaked. And it would go into your mouth. So it would be like the quickest, best experience probably as well. Oh dude, man, you know what? The whole time you're sipping on this, you're going to get really elevated real quick. I'll tell y'all what I think the new wave of it's coming. And you guys, when I say this, remember I'm East Coast. You guys are really, really in the grind with all the cool new stuff coming out, probably a lot more than I am.

But I there's a group out of Tennessee called Volunteer Botanicals and these guys are awesome ex big Pharma, but they are really into these tablets now and very small microdosed, just kind of like almost like a breath Mitt, man. You just throw one in your mouth, 3 milligrams, you know you got great fresh breath and you just are feeling beautiful.

Oh yeah, but we've had those, not that brand but we've had ones like that and it is, it's just like these little tiny micro dose tablets and I'm like that is for so many people that is like the perfect dose. That's the perfect product for like everyday person like mom, dad, working person to just pop one and function throughout the day. Y'all see more And I do want to ask you do you see more people leaning into small dosing these days? Especially I I. Just I love it.

I love it because I just feel like there's a place for everybody's grandma. When there's a place for everybody's grandma, you know you've done it right. Everybody's got to take care of that granny that they got if they got. One, well, a lot of it we talked about is most people's intent isn't to get high. The intent is to achieve whatever relief from whatever ailment or. Or to be in an elevated state like you know. Not everyone's intent is to be high. Yeah, exactly.

And so it's, you know, all these microdose products become this perfect design for all the moments that you're not wanting to be high. But hey, I've got stress, I've got anxiety. But I'm still working.

I'm still running errands. I'm still being a parent and for those people who aren't able to go puff on a pen or take a joint or do something, those micro dose these drinkables that are 5 milligrams like these become these perfect doses for these people to use and not be too elevated to function and do

their day-to-day. But just it's like how many people take anxiety meds or stress medication or depression medication, but a micro dose is basically managing that same stuff without any side effects like. It's it's so awesome. I mean I I think the unfortunate and I'm sure you guys probably on every podcast somehow good on this rabbit hole because it seems to be such a point of conversation now. But it's what people need to

hear. I mean we've gotten just so we've evolved so much in in the industry, not only whether we're talking about cannabis, whether we're talking about mushrooms. I mean, you've got to start looking at the science. And I I just encourage everyone out there to just start looking at the science. You know, find it 'cause you're right. Not everybody wants to get high. We used to only associate mushrooms.

We used to only associate cannabis, which is getting stoned out of your head or going to Jupiter. It's not like that anymore. It's a place to find peace. And I mean, that's really for those of us who really love it and have the passion for it, It's not always be elevated. It's to find a level of comfort in our everyday life. And it's, it's it's God's plant, man. Grab a hold of it. Yeah, for real.

It's it's something that you know for companies like yours and and for you and your wife personally and like it's when you go down that path and you start being able to either create a product or create a platform to educate people more often. Now you have a responsibility like it turned from a from a passion to a responsibility and that just compounds that passion for it even more.

Because if you have a responsibility, then you have to be able to produce something that's really good for your for your community. And that's what it is like when you meet another cannabis, Anybody who smokes cannabis and you meet somebody over there, immediately you have a connection as if you were from the same town or same state or same country. Like if if you meet somebody over there in Italy and he's puffing on a joint, you'd be like, hey, that smells pretty good, That's.

It that's all you got to do. All you got to do is throw the finger and say that smells pretty good. That's it. Yeah, that's the beauty of cannabis. See people that don't smoke cannabis out there, If you're listening to this, that's how easy it is to make friends. Just have to get off the alcohol. Yeah.

Or get on to the high horse. Well, I it'd be so cool to throw an event and have these drinks just readily available for everybody and just seeing how many and and the and the question is like how many new people can you meet today and make a great connection with like a true connection. Wonderful the world would be if everybody just picked up a cannabis drink at the same time and drank it.

If the world came together for one moment and everybody drank 1 drink and then you just walk around everybody, this would be the most lovely planet. It would just be. Amazing. Truly. When you see things from so many other perspectives and so you're like it, it becomes so much less of us and them. And it's just like a wee, you know? Yeah, absolutely. Oh man, so what's? What's next? What's next for your company? So you know, we're probably, I am getting heavy in this

beverage world, man. I love it. So with that being said, I it's funny, I am 49. Like I said, never in my life ever had an Instagram. My team just had me put one together couple of weeks ago, so let me just throw it out there. Matt Skinner, high rise for everyone. If y'all want to kind of follow the journeys of what is next to come because that gets dark and dirty behind closed doors. It can't be that pretty picture

of the brand. When we're going through legal issues state by state and we're having to get behind closed doors of DHEC and we're having to help, right regulation or we're dealing with law enforcement or I'm getting arrested somewhere because I'm smoking some hemp flour. You never know what it's going to be, but it's all there behind the scenes at Matt Skinner, High Rise. We're going to show this journey and and the beverage world for

me is really big. So like I said, we just dropped the High Rise Adaptogen line and it will actually be on shelves here in a couple of weeks. Tell us about that. What's the Adaptogen line? So the Adaptogen line, we have a lift and we also have a balance and our lift has ginseng, rhodiola and B vitamins in it. It's going to be like a substitution for like a Red Bull or something like that. But it's very, very health focused.

It's made with real fruit that water and those adaptogens instead of the hemp, same 2G of organic cane sugar, very health and Wellness focused, but it's a way to go to a festival, have a good time. I drink a couple of these and I kind of feel like that beginning stage of right before a microdose on mushrooms. You know what I'm saying? That wind just hits you perfect and you're just like today's going to be a damn good day. That's kind of before you go into it. So it's such an uplifting

feeling. But I want to How? Many of those is required to get to that. What's that? So how many of those is it to get to that just? Just two of these and they're unbelievable. So and then, you know, my next, my next project is going to be actually dropping a mushroom beverage. So I'm really putting some energy behind that and focusing kind of like I said, a lot of that stuff I'm going to have on my personal Instagram behind the scenes at our manufacturers working with the creation of

that. But I just this new age world of NA drinking, the Gen. Z movement. I mean, you know, I don't know if you guys know this, but I found this out. I just got back from Expo West and it was really interesting hearing about Gen. Z. And we're just really, they are a lot smarter than we are. They really care about everything has to have intent. They really want to understand founders behind brands. They want to make sure if a founder speaks on something that they can flip a can around and

read the ingredients. They're never making sacrifices for that. And they also, you know, they like some funky taste and shit. I can tell you that stuff out there is funky, but they just care about their bodies, man. It's just and next year they're going to take up 25% of our work population. That's how many. That's the movement. Right. I mean, it's it's crazy to think about. There was something my girlfriend watches a lot of TikTok videos and that and it's interesting to see the Gen.

Z introduction to drinking. They have this thing called a Borg, basically, and they when they go out drinking, they bring it and it's like a milk jug or something, their own private sealable container with their own alcohol. They put electrolytes in it. They put like all this stuff, but then they don't worry about getting roofied or anything else or, you know, having really shitty stuff because it's, yeah, it's these, like you said, they're smarter.

They do things on a different level because they're like shit that we never even thought about. They were like, fuck it, I drink out of a garden hose. Like, I'm close to your age, man. I mean, our generation growing up, it was it, it was exactly the way that we were raised. We're latchkey kids, you know, we are left to our own. We figure out our own things. And yeah, we're very self-sufficient, you know, as, I mean, there's not something you'd be like, oh man, this

broke. Like I can fix that. Like how the hell do you know how to fix that? Like, I I was poor once. Everyone just had to figure this shit out, right. So it's it. It just is. But this new generation, they're definitely thinking about like more health conscientious. They're not just putting anything into their body as when we grew up there. Like, hey, this is good for you. It's like, OK, Like, I mean you remember how like hydroxycut and

stuff like that. Like in the early 2000s, like, everybody's popping that at the gym and they're like, Oh yeah, that's going to be awesome. Later on, if you abuse the hell out of it, you're screwing up your heart really bad. So it's like we we were a little bit more open to just taking whatever somebody said, this will help you. You go, why not cool. But now they're more conscious of it going, is that like you said? Turn around. Let me look and see.

Oh no, that doesn't help. What the hell is that in there? And what's really cool about this drink? I mean, you know you have a lot of flavor in here at 4G of sugar per can. That's amazing. I'm, I'm a type 2 diabetic so I've got to watch everything. And I I gave up soda three years ago. I don't touch it. I don't. I I really can't touch caffeine at all. I I burned out my adrenal glands OD ING on can on caffeine.

That's the cool thing. It's with these types of drinks you're not going to feel that way and especially you're adapted one. They adapted Jen one man. That's super exciting because I didn't hear anything about their going. Yeah. And we got a. Shit load of sugar and tons of caffeine in there. Like on the wider range of cannabinoids? Oh yeah, this is going to be like an amazing experience. But now I want that in a gas station. I want to go pick that up.

Yeah, but like you. Said Yeah, we're going to. Gas station quality is, it's associated with that. Gym one, though, if you think of, yeah, yeah, because the adaption, it's like you would want people to have a healthier alternative to what they're doing right now. I mean, I I really fucked myself up drinking too many of those, so now I I won't even touch it. Not you couldn't get me to touch it. But to have something like that,

that's that's so that's so cool. We've got a chain called Refuel, which is 209 high end convenience stores. Those like kind of like a Wawa, you know what I'm saying, where they come in, they've really tried to craft the products in. We just got wind Southern Crown which is Budweiser in South Carolina and Georgia. We just partnered with them, they're our distributor, but we just got win through Southern Crown two days ago that refuel is going to be picking this up.

So they are focusing on these kind of products and helping us get the education piece out there. But this is, this is what this is your new generation of of your Red Bulls and your monster energies. I mean this is kind of what people, people are looking for. So again, the lift side of this is that ginzing rhodiola and B vitamins and then we have a balanced version which is two other flavors and that has ashwagandha in it and also go to cola. So it's just that that just

really relaxes you. So it's just this and and again, I don't know how much you're familiar with those products, but Ashwagandha is a plant and it's just a shrub and it's just really, really interesting. But they're they're tasty. You can taste a little bit of earthiness to them because they just, you know, you're you're really dealing with plant medicine. But they have just great effect based to them. They're awesome. Yeah, no, I mean Ashwagandha is really good.

They actually helps supplement those who have blood sugar disabilities such as mine. That helps to actually lower it quite a little bit as well. So that's awesome. That's so that's so cool. Yeah. That basis of your pet line, was that for your dog that it was created or was it just the general need that you've seen in the market? There was a general need in the market but I will tell you I have a Weimer rider, so if

there's. If. There's ever a dog that needs something to chill about us and actually he's a good one. I've had three Weimer riders in my life. They say they're either crazy or lazy, and I've never seen a version of a lazy one until I got this one here. And his name's Waylon and he's pretty awesome, but he definitely has a little pet chew from the Charleston M Collective brand every day.

It kind of just relaxes him. And for those people don't know about cannabis and their animals, that's AI mean the endocannabin system in our dogs is amazing. They're receptors. They really, really that this stuff. Works well for him, Yeah. Such a wholesome brand. Seriously. I mean you're you know, and and not the shit on any of the other brands that we've got, but you know, they focus on they they get into edibles and they get into brownies and the cookies

and that's great. That's nothing innovative there. But when you stick to your core beliefs of what you're trying to create, just good products for good people and for good animals, right. So when you're creating these things, you're sticking to that brand loyalty where you're not just going, well, whatever's trendy will make it right. You're not going to put it out there because that that dilutes the brand. And then it's a race to the

bottom. So now you're just like, but it was funny because like you're going through all these things. I mean, it's just like, yeah. And I'm in Guangzhou, China and, you know, I've been on the moon twice. I don't like to talk about it, but you know, it's it's cool. It's cool. It's not, it's not what you think. It's a lot colder anyway. So but it's so cool. You just so many different things you guys are being able to go forward with. We love this. We absolutely love this.

And we get a lot of we. We like a lot of these drinks come through. But I will say hands down, I have loved this product. During this whole time, I've loved this. Favorite one, actually, I would say. The blood orange. No, no, no high rise. Oh yeah, like. Best flavor? Best experience? Dude, this. This pineapple. That's. What? I'm talking. About thank you.

No, it's beautiful product. Like we appreciate the work that you guys put in because there are so many products that are like heady focused or like it's very Stony culture and this is very clean. Like this is something I I could see in either of my parents home. Not that necessarily they would drink it yet potentially depending on the moment and what's going on in their life and what they need it for. Well, and and for those.

Clean enough that. And and a lot of them mean like, you know, you think about those ultra conservative people, such as like a lot of people in the LDS faith. You know, I would tell every single one of those who, you know, being a member of that church, this is something you absolutely should have in your home because of just this chillness about it. Like, you don't feel inebriated, you feel very relaxed. There's not AI have tried other

Delta 9 products either. It has way too much in it, more than what they say is on the tin, and it'll get me really anxious. You know what I'm talking about right? When you have way too much and this just is so relaxing, it's. So nice their recipe isn't very good. So. You have like a really weird experience and you're like, OK, I know this says it's temp to ride, but like what's the COA? What's the quality of this like? Because the experience isn't nice, this is incredibly clean. Yeah.

And it looks like AI mean just just to look at the brand, this is a lot of trust into this because it looks so clean. You don't think it was put together in somebody's garage and quickly shrink wrap with a hair dryer, right. They put some little sleeve over and that's good and you get over there and it's peeling off. Yeah, it's so it's just such a clean, wonderful. It's absolutely our favorite. Like it. It's in my fridge at home and

right in my bedroom. I had this little fridge over there so my kids can't get into the rest of my wife and my shit. And so just like, look, just let us have our snacks. But this is like half of it is this, and then the half it's whatever my wife drinks. So this is fantastic. This is so good. We couldn't recommend this enough. This is the best. We'll have all the links below in the show notes, so make sure

you go check them out. Follow high rise, follow Matt and his journey on Instagram. I found it. I found your new Instagram, 'cause I was looking at your wives and 'cause I was like, oh, I got to find these people, learn about them. Your wife's was like, oh, my husband doesn't even have a social. But then I went and found it through like some high rise one to something else and I was like, oh like curious saw your. I got 100. I think I got like 175 followers. Man, I'm doing great.

You're catching up to me. I've been years. Yeah, we'll, we'll help blow that up. But yeah, definitely. You know what, man? It just kind of goes back to it again. You had to be called out saying, hey, look, I just need to get ahold of you. See, now you had to move out of that treehouse and actually find a place with a. Phone. Yeah, so this is good. This is your new cell phone, dude. That's. Right. That's right. Well, that's almost what it's like. It's like another job.

I'm learning that really quick, having to film some things here and there. But guys, thank you all so much for having me all. It's been a pleasure. Yeah, absolutely. Well, thanks again and everybody again. Go down, see the show notes below, go follow Matt and get yourself a case of that one delicious pineapple is absolutely. Fire. Oh, the blueberry's? Really. Good, too. And the lime? I haven't had that one. Oh, man, that's awesome. That's so awesome. Good. Come down.

But yeah. All right, everybody, take care.