Calligraphy Biz Corner - podcast cover

Calligraphy Biz Corner

Alane Gianetti, Shaochen Wuwww.calligraphybizcorner.com

Have you been itching to turn your creative passion into a business? You're in the right place! We're Shaochen and Alane, calligraphy biz besties who built our dream businesses from scratch, and we're spilling the ink on how you can too!

Join us on Calligraphy Biz Corner for biweekly biz chats, where we guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. As two full time wedding calligraphers and business educators, we have over a decade of business experience working with hundreds of wedding, luxury and corporate clients, and we've mentored hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.

Get ready to hear our successes, stumbles, and insider insights -- we're here to give it to you straight and make your solopreneur journey less lonely by being in your corner! So come join the inner circle of two business-savvy calligraphers who've been there, inked that ✍️ 

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)

Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help. We brought on the incredible Natasha from Shine with Natasha , a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with ...

Jul 08, 202554 minSeason 1Ep. 32

31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself? In this episode, we’re joined by Jen Bowen of She Made It Like That —calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach. Wheth...

Jun 10, 202558 min

30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call

Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design. From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for cal...

May 13, 202556 minSeason 1Ep. 30

29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy. In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wonderin...

Apr 15, 202540 minSeason 1Ep. 29

28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. If you’ve been struggling with social media marketing,...

Mar 18, 202555 minSeason 1Ep. 28

27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO . We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. W...

Mar 04, 202538 minSeason 1Ep. 27

26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs

In this episode of Calligraphy Biz Corner , we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs ! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro. Kendall shares her journey from exploring digital products to becoming a sought-after l...

Feb 18, 202555 minSeason 1Ep. 26

25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business

We’re back with part two of our Empowered CEO Series , and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you! In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to u...

Feb 04, 202549 min

24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.

In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro. In this episode, we’ll dive into: Where to Find Inspiration for 2...

Jan 21, 202559 minSeason 1Ep. 25

23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025

We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up. If you’ve been wondering how to think li...

Jan 07, 202537 minSeason 1Ep. 24

22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business

In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion! We cover everything from setting up vacation responders and closing o...

Dec 17, 202432 minSeason 1Ep. 23

21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September

We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner ! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business an...

Dec 03, 202454 minSeason 1Ep. 22

20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman

We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner ! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability! In this episode, we discuss essential ...

Nov 19, 20241 hr 9 minSeason 1Ep. 21

19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner

In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition! We chat about the why, how, and what of...

Nov 05, 202454 minSeason 1Ep. 20

Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)

In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow. Tune in to hear our top tips on how t...

Oct 29, 202414 minSeason 1Ep. 19

18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop

We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected. In this episode, we dive into crucial legal topics that every creative business owner should k...

Oct 22, 20241 hr 3 minSeason 1Ep. 18

17. 6 Steps to Maximize Holiday Sales for Your Creative Business

It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed. We walk through a simple six-step guide to ensure you're ready, covering essential topics like decidin...

Oct 08, 202435 minSeason 1Ep. 17

Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro

In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills like illustration or bottle painting alongside your c...

Oct 01, 202413 minSeason 1Ep. 17

16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner

In this week's episode of Calligraphy Biz Corner , we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back! We’re sharing real-life strategies that have worked for us (and our clients) to help yo...

Sep 24, 202446 minSeason 1Ep. 16

15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers

We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry. Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event spa...

Sep 10, 202454 minSeason 1Ep. 15

14. We're Back! Summer Highlights and Podcast Plans

We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Biz Corner! 🔗 Links to resources mentioned in this episode: Check out our brand new website ! Chat with Alane about one-on...

Sep 10, 202425 minSeason 1Ep. 14

13. Slowing Down to Speed Up - HAGS!

We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS! Help us help you: Fill out our short survey so we can make this podcast even better! 🎙️ In this Episode: 00:00 Introduction 03:42 Slow...

Jul 02, 202412 minSeason 1Ep. 13

12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report

We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals! Kara shares valuable insights into the differences between long-term and short-term marketing, practical SEO strategies, and how to effectively integrate blogging into your business. Tune ...

Jun 25, 202448 minSeason 1Ep. 12

11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers

In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light! We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls! 🔗 Links to resources ment...

Jun 11, 202458 minSeason 1Ep. 11

10. 6 Essential Tech Tools You Might Not Be Using

Can you believe we're on our 10th episode?! We can't either! Today, we're sharing our favorite tools and programs that have helped streamlined our calligraphy businesses, and they can do the same for yours! Tune in to hear our top three tools for marketing and our top three for efficiency. Whether you've heard of these programs or they're new to you, we hope you walk away with some new ideas on how you can maximize your marketing efforts and run your biz more efficiently! Don't forget to downloa...

May 28, 202450 minSeason 1Ep. 10

9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House

We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they deserve! In today's episode, we explore effective marketing and web design strategies for calligraphy busin...

May 14, 202456 minSeason 1Ep. 9

8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co

In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives. Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was...

Apr 16, 202449 minSeason 1Ep. 8

7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome

Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and writing your own narrative. We hope this episode helps you feel less alone when it comes to dealing with imposte...

Apr 02, 202433 minSeason 1Ep. 7

6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It

In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and their advice for anyone considering making calligraphy their sole source of income. From Hannah's transit...

Mar 19, 20241 hr 5 minSeason 1Ep. 6

5. Our Worst Pet Peeves as Calligraphers and How to Combat Them

Buckle up for a spicy episode! 🔥 After a few teaching-heavy episodes, we're spilling the ink on our top pet peeves as wedding calligraphers! From misspelling "stationery" to referring to calligraphy as a "font" to ghosting, join us for some real talk about what it's like being a calligrapher in a world where we constantly have to explain what we do (JK! Kind of...). Of course, this wouldn't be a Calligraphy Biz Corner episode if we didn't also share our learnings and ways to mitigate some of th...

Mar 05, 202442 minSeason 1Ep. 5
Hosted on Buzzsprout
For the best experience, listen in Metacast app for iOS or Android