Called to Action

Janet Mesh

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

Last refreshed: August 21st, 2025 at 10:24 PM ⓘ

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Episodes

LinkedIn Ads that Actually Work: AJ Wilcox Reveals His Top LinkedIn Secrets

In this episode of Called to Action, Aimtal’s CEO Janet Mesh and co-host Tucker sit down with LinkedIn Ads expert AJ Wilcox — founder of B2Linked and host of the LinkedIn Ads Show podcast. Together, they unveil a powerhouse of strategies to supercharge your LinkedIn advertising efforts. Whether you’re looking to build brand awareness, influence a growing B2B buying committee, or level up your thought leadership game, this episode has something for every marketer looking to make an impact. What y...

Aug 05, 2025•1 hr 4 min•Ep. 9

The Power of Customer Stories in B2B

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns. They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem. What will you lea...

Jul 15, 2025•27 min•Ep. 8

Build brand trust: How to connect with your customers through brand messaging, values, and emotion

When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points. In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tucker, break down the essentials of effective brand messaging, brand values, and overall brand positioning and how important this foundation is to establishing trust with your audience. What will you lea...

Jul 01, 2025•48 min•Ep. 7

2024 Recap and 2025 Predictions for B2B Marketers

In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯 Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shifts—and share their bold predictions for the year ahead. Learn how AI and automation are reshaping B2B marketing, the growing importance of personalized video content, and the strategies you need to fut...

Jun 17, 2025•1 hr 2 min•Ep. 6

How to optimize your content & SEO strategy in the age of AI & video

In this episode of Called to Action, we're diving deep into the future of content and SEO! Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl...

Jun 03, 2025•59 min•Ep. 5

To automate or not to automate: How to combine technology with the human touch

In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨ Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more. Plus, discover when and how to leverage automation within th...

May 20, 2025•55 min•Ep. 4

Cross-functional collaboration: The secret to marketing growth

“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work. From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research a...

Mar 20, 2025•48 min•Ep. 1

How to build a video marketing strategy: Examples of B2B companies driving leads and sales

Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience? In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands. Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore: 📹 The to...

Mar 20, 2025•53 min•Ep. 3

How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy… Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting yo...

Mar 20, 2025•50 min•Ep. 2

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