How Wistia Gets Bums in Seats Using Video

Planning a conference can be intimidating. Venues? Expensive. High-profile speakers? Often busy and hard to get hold of. Plans going awry the day of? Stressful. But delighting your audience with an actionable live event? Priceless.

This episode of the Call to Action podcast is all about using video to create exceptional marketing experiences around your events.

Unbounce's Dan Levy caught up with Wistia's Director of Business Development Kristen Craft to chat about how video can be the catalyst that pushes prospective attendees from "maybe" to "I want to go to there."