Behind Every Click There's A Person
Nov 18, 2015•21 min
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Episode description
Every marketer (and their mom) knows the importance of running campaigns that are data-driven.
But if you've got your head down optimizing for conversions, you can become blinded by that data - and forget that behind every click, there's a person.
Creating better marketing experiences for the person behind the click was a recurring theme at MozCon 2015 - and it's what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week's episode of the Call to Action podcast.
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