Beating Banner Blindness
Jun 10, 2015•27 min
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Episode description
In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.
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