20: Doctor or an Architect - Determining Business Needs

In the business world, being the doctor archetype means being in a reactive state and fixing problems caused by poor decisions. An architect is proactive and commands premium rates. They offer the health plan that works for the long term, not the Advil for the latest pain. What that means for you is helping your clients build a brighter future. In this episode, we walk you through 5 steps you can use to transform yourself, and your business, from reactive doctors to proactive architects.