Evaluation and measurement is not just for the commercial sector, its place is firmly cemented in the not-for-profit sectors as well. Brian Hoessler is the Founder, Principal, Connector-in-Chief, and assorted other titles at Strong Roots Consulting. Based in Saskatoon, he helps non-profits and other groups that work for good, do better. This fascinating conversation covers different areas of measurement which apply to all sectors of business, public bodies and the third sector. Find out more abo...
May 14, 2019•32 min
Roland Pajares from NRG Research Group joined Dan to talk about ethics, research and his dedication to IABC. Listen as to why he was hiding behind a tree. Music: http://youtube.com/joakimkarud Thank you for listening.
Mar 06, 2019•24 min
How does a police service communicate during quiet periods, active situations and ongoing community building? Kelsie Fraser from the Saskatoon Police Service speaks about the opportunities to tell stories, build relationships and that #BackstreetBoys video. #communications #publicrelations #publicaffairs #crisiscommunications #mediarelations
Jan 23, 2019•35 min
Traditional media only knows a bell-curve of an audience profile. Digital channels deliver more precise insights. Stop audiences turning off by using analytics to deliver precisely targeted commercial content which speaks to them. Music by Joakim Karud http://youtube.com/joakimkarud #advertising #media #broadcast #radio #tv #digital #SiriusXM #3G #4G #5G
Jan 09, 2019•5 min
Don't ruin a good Facebook Live or Zoom session by tripping over basic best practice. Do you need a live stream at all? In just 4 minutes you'll have the essentials in your pocket. Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU #mediaproduction #livestreaming #publicrelations #marketing #videomarketing #contentmarketing
Nov 01, 2018•4 min
Ben Borne, 2018-2019 President of IABC Saskatoon joins Dan to consider what went wrong with Google+. From public perception to coming back from the dead. #socialmedia #marketing #communications #IABC Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU
Oct 14, 2018•11 min
With so many options around podcasting, hosting can be overwhelming. Should you use Libsyn, Anchor, Audioboom, Soundcloud or something else? Here is the answer. #podcasthosting #podcasting #hosting Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU
Aug 30, 2018•4 min
123apps.com is an amazing free site with tools to help you produce video and audio. A straightforward interface with lots of functions for the budding producer. The audio converter is excellent as are the PDF tools. #123apps #audio #podcasting #audiotools Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU
Aug 29, 2018•5 min
During Transform 2018, Dan had the opportunity to present. Instead of producing handouts or a downloadable deck, he created this podcast. From being stuck in a rut to daring to be different, this session highlighted the need to tell your stories. #IABCTransform18 #transform18 #marketing #communications #podcasting #yyc @calgary
Jun 18, 2018•40 min
Zef Zan talks about live streaming and virtual conferences. How online video is a perfect format for her and her community. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges.
Jan 11, 2018•43 min
Richard Kies speaks to #CafeSoCo about his time with the Canadian Red Cross and how they used communications. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges.
Jan 11, 2018•53 min
Catherine Ducharme from Smart, Savvy + Associates talks about the world of recruitment, IABC and communications. CafeSoCo Ep 404. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #recruitment, #iabc #smartsavvy #employment #podcast #socialmedia #contentmarketing
Dec 15, 2017•24 min
Tyler Wawryk from Saskatoon Blades Hockey Club joins Dan on CafeSoCo thanks to Martin Charlton Communications to discuss a year in the life of a sports marketer. We discuss how this Western Hockey League team's communication's manager deals with everything from content strategy and production, to media strategy, timelines and much more. Apologies for the audio quality in the acoustically harsh meeting room. -- CafeSoCo is an entertaining, casual look in to the world of social media, content mark...
Dec 15, 2017•57 min
Rob Simms joins CafeSoCo to discuss the world of the Chief Marketing Officer and how they use technology. We also discusss how he marketed / communicated camsworld.com - The Cloud. Analytics. Mobile. Security and Social event. CafeSoCo Ep. 402 Thanks to Martin Charlton Communications #CIO #CAMSSWorld #CMO #technology #conference
Dec 15, 2017•39 min
The Importance of Brand Storytelling. Learn from Gair Maxwell as he discusses the difference between direct marketing and brand marketing. CafeSoCo Ep 401 thanks to Martin Charlton Communications -- CafeSoCo is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #marketing #brandmarketing #reputation #publicrelations #podcast...
Dec 15, 2017•50 min
Five ways to protect your reputation. Whether an account is hacked or not, what should brands do to protect themselves when it comes to social media? You'll find a number of good take-aways to protect your organization.
Dec 15, 2017•16 min
Dwayne Melcher joins Dan to discuss the opportunities surrounding augmented reality and virtual reality. How safety training had been revolutionised by using the technology. Also the fourth dimension came up.
Nov 06, 2017•19 min
Don't use live video streaming if you don't have a reason to. The strategy must justify the tactics.
Nov 06, 2017•6 min
What are your options for distributing a video once it has been produced?
Nov 06, 2017•5 min
How the 'About Us' section of your website could limit your growth. CafeSoCo Ep. 304 Too many times being dull and generic will have a negative effect on building a relationship with future clients. Explaining why you do and who you are really helps people to become familiar with you. People matter.
Oct 27, 2017•3 min
Got a website or social media pages? Time to think like a publisher!
Oct 27, 2017•3 min
Barry Lewis from myvirginkitchen.com speaks about the story behind the wildly successful YouTube channel. How important it is to be yourself and to listen to your audience. #mvk #myvirginkitchen #youtuber #cooking #author
Oct 25, 2017•22 min
Matthew Gardiner joined Dan to talk about the importance of security when it comes to the Internet of Things and how AI is not going to cost people jobs (yet). Matthew Gardiner - High Growth Tech #FinTech #Blockchain #VC #China #AI #VR #AR #IoT Public speaker Visiting lecturer @cassbusiness Exec Ed @UniArtsLondon Global #NGO @Techfugees http://www.catchlondon.com
Oct 25, 2017•18 min
From seven days of submitted questions, here are just a small selection of solutions for your social media marketing challenge.
Oct 25, 2017•59 min
We're joined by Kelly Lovell and Kara Wood on CafeSoCo with Martin Charlton Communications. They both know how to make the most of youth engagement and how it can grow a business whether B2B or B2C.
Oct 24, 2017•39 min
Karen Brownlee joins Dan on CafeSoCo to talk about Blogs and the importance of having one. Kat Macaulay joins the session live from Calgary, Alberta to add some great points.
Oct 24, 2017•38 min
Live from Australia, Tim Martin from Executive Style joins us to talk about luxury brands, content production and the expectations of the audience. With a bonus 20 minute set of tips for marketing a luxury brand, Dan brings you an in depth conversation on perceptions and needs of the consumers.
Oct 24, 2017•42 min
unINK's Dustin Ratzlaff joins us on CafeSoCo to speak about online advertising as a part of your communications mix.
Oct 24, 2017•1 hr 2 min
CafeSoCo thanks to Martin Charlton Communications Toronto's Kara Wood runs Succinct Social Media with an eye on the future and her finger on the pulse of technology. Kara's clients benefit from her foresight of having a Director of Youth Insight and Strategy. If you want to watch the full hour long episode go to http://martincharlton.ca/cafesoco In this shorter edition we talk about: Influencer Marketing Understanding Youth Targeting the generation following millennials Contact: Kara Wood @acont...
Apr 13, 2016•31 min
CafeSoCo thanks to Martin Charlton Communications. International Award Winning Designer Director Chris Flack joins us live on CafeSoCo from Christchurch, New Zealand. We talk about: Visual Communications v Graphic Design. Problem solving for clients. Comic Sans for Cancer. Watch the whole episode on #Blab: bitly.com/Blab_CafeSoCo_2 Contact: Chris Flack @chris_flacknz chrisflack.com Dan Gold @dangoldmedia wetellyourstories.ca
Mar 22, 2016•21 min
