C5i Compass

C5i Compass brings together the brightest minds in analytics, insights, and artificial intelligence to share real stories of digital transformation and powerful ideas on how businesses can reimagine and reconfigure themselves today to meet the needs of a better tomorrow.

Last refreshed: July 28th, 2025 at 5:28 PM ⓘ

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Episodes

Business Intelligence (BI) in Market Research

Santosh Jani , Associate Operations Director at Adelphi Research, talks to Poonam Dave , VP – Operations at C5i, about the adoption of BI dashboards and transformation of insights in healthcare organizations.

Dec 16, 2020•25 min

What does it take to have a Successful Product Launch?

If you look at the B2B sales funnel of any mid-sized to large product company, a significant percentage of leads are not able to cross the first two levels of the funnel. There can be multiple reasons for this, such as improper positioning, unfair value proposition, lower brand equity, or even poor content. Tune in to hear Sushant Ajmani and Joseph Sursock as they discuss how to ensure better product positioning and expedite the conversion process.

Dec 09, 2020•30 min

Defining Problem and Solutions Framework - Part 1

In this podcast, Sushant Ajmani (VP - Product Management) hosts Sunder Balakrishnan (AVP - Business Consulting) and Buvana Iyer (Principal Solution Architect, Discovery) as they discuss the process of problem definition and a solution-building framework that can be applied to any digital transformation problem faced by today's organizations.

Dec 07, 2020•29 min

How eCommerce is disrupting the Logistics industry?

In this podcast, Sushant Ajmani (VP, Product Management) and Joseph Sursock (SVP, EU Partner Sales) dive into eCommerce as a dynamic market initiative that is truly disrupting the supply chain and logistics.

Oct 14, 2020•32 min

Near-Real-Time Operational Insights for Supply Chain function

In this podcast, both <strong>Sushant Ajmani</strong> (VP, Product Management) and <strong>Sunder Balakrishnan<strong> (AVP - Business Consulting) have discussed a few of their learnings and experiences working with Supply Chain function in the large CPG and FMCG enterprises.

Aug 26, 2020•42 min

2020 CPG and FMCG Industry Trends for US and EU region

In this podcast, both Sushant Ajmani (VP, Product Management) and Joseph Sursock (SVP, Partner Sales - EU) have shared their perspective on the rapid acceleration in the eCommerce penetration in both North America and Europe. Also, the kind of opportunities it has opened for the CPG and FMCG players to capitalize on this trend, and further increase their investment in the Marketplace channel, owned digital stores and e-commerce segmented supply chain.

Aug 26, 2020•36 min

Why the Data Literacy programs are not able to reach Critical Mass?

In this podcast, both Sushant Ajmani (VP, Product Management) and Joseph Sursock (SVP, EU Partner Sales) discussed on why the Data Literacy programs are not able to reach their critical mass and what are some of the novel ideas organizations can experiment with to create a data-driven culture with-in their organization.

Jun 30, 2020•32 min

Reflecting on C5i Compass: Digital Takes Center Stage

The current crisis forced us to rethink how we were conducting events and led to the launch of our first Digital Analytics and AI virtual conference - C5i Compass: Digital Takes Center Stage. Tune in to this podcast to get a quick overview on all the insightful sessions as David McBride and Megha Chaudhry reflect back on the conference. You can also access the recorded sessions from the event by registering at compass.course5i.com/login

Jun 03, 2020•38 min

Enterprises looking for Sprinters to re-ignite the Value Chain

Almost all the major economies worldwide are experiencing a Demand Shock, which has put the global supply chain ecosystem under a lot of distress. Please tune in to hear David McBride, Sushant Ajmani, and Joseph Sursock as they discuss the Pandemic's impact in the US, EU, and Asia region and briefly talk about the C5i COVID-19 Sprinter’s Package.

May 27, 2020•30 min

Improve self-service BI Adoption through Course5 Discovery

In today's business world, we are at a stage when analytics has become ubiquitous in all enterprises, but unfortunately, it's adoption has not. Tune in to hear David McBride, Sushant Ajmani, and Joseph Sursock as they talk about improving the adoption of self-service BI.

Apr 22, 2020•25 min

Data for Fun and Profit

Have you found yourself in meetings where before making a decision, someone asks what is our competition doing? Do you wonder what all the information about the market implies for your company? If yes, then this podcast is for you. Tune in to hear David McBride, Joseph Sursock, and Bhavneet Sekhon of C5i as they talk about competitive intelligence.

Feb 18, 2020•44 min

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