Episode #82 Todd Kaplan
Oct 05, 2023•26 min
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Episode description
Few brands are as recognizable as Pepsi. Todd Kaplan, Pepsi’s Chief Marketing Officer, joins Scott to discuss the ins and outs of guiding an iconic brand. Todd shares insights on lifestyle marketing, connecting with consumers, data-driven decision-making, brand identity, and the “Three Truths” of effective creative strategy.
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