EP 27: Rand Fishkin

Most business success journeys are not as glamorous as we are often led to believe. The truth is that you need a lot more than just a great idea, money, and luck to build an industry leading brand.

Our guest this week knows a thing or two about turning trials into triumphs and creating tangible success out of experience, learning, and commitment.

Listen along as we sit down with Rand Fishkin, CEO of Sparktoro, creator of Moz, and author of the praised Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Sparktoro, a free audience research platform, is proof that you don’t need a large team to grow a business. Rand shares how his mighty team of 3 have created success with a nontraditional model that has worked wonders.

He explains his take on modern business structure and profitability, and discusses how the way companies design their teams and cultures might be the most telling factor of their success.