INTERVIEW: Hello Kitty is For Everyone With Sunblink's Chelsea Howe

Hello Kitty Island Adventure is a cozy and epic joining of Sanrio and open-world gaming. Described as a combination of Breath of the Wild and Animal Crossing, this Apple Arcade exclusive from Sunblink is a large world. With the driving motto of "Small gift, big smile," Sanrio is a cultural touchstone, and in this game, players get the chance to talk to, make friends with, and adventure the world of brand with Hello Kitty, Karumi, Aggretsuko, and more.

We got the chance to talk with Chelsea Howe,  Chief Product Officer of Sunblink about the complexity of adapting an iconic IP to a game, the importance of creating an inclusive and cozy game without sacrificing adventure, and ultimately, what it's like to be a part of a longstanding and joyful legacy.