¶ Evolution of Social Media Marketing
AI is there to help us . It's not there to replace us . Let it help you .
Welcome back to Business Talk , a short-form video marketing podcast . I'm your host , Austin Armstrong , and on this show I interview the best content creators and entrepreneurs who have leveraged short-form video to actually drive leads and sales . In this podcast , we deep dive into their tactical strategies so that you can get actionable takeaways .
You can connect with me across social media at SocialtyPro . Today's episode is sponsored by my company , Syllabiio . Syllabi is a one-stop shop for video marketing on social media From finding trending topics that your potential customers are searching for online to generating new video scripts , creating AI videos that are faceless .
With your avatar , you can upload your own videos . We've got a built-in video editor and you can even schedule and publish them directly to your social media platforms . You can get started today with a seven-day free trial in the show notes . Let's jump into today's episode . Today's guest is Katie Brinkley . Katie is author of the Social Shift .
It's redefining social media marketing with a less is more philosophy . With 19 years of experience , she innovates with a unique four-post strategy , fostering growth with minimal posting . Her platform agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently .
Katie excels in storytelling , guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results . Above all else , Katie has become a friend over the last few years . We've met each other in the conference scene multiple times . I've been on her podcast , Rocky Mountain Marketing Podcast , which you all need to check out .
You're in for a treat today , Katie . Thank you so much for joining me .
Of course , I'm so glad to be invited onto your show and , like I said , you've been on my show a couple of times now , so people can't get enough of your brilliance . They definitely should go check out either one of your episodes , because and every time I sit down with you , austin , it's like a masterclass in short form . Video , ai , you name it .
You always blow my mind .
You are too kind . I am excited to learn from you today . So let's go take it back to the beginning , because we've been in the social media marketing space a similar amount of time 19 years . Myspace days , early , early days . How did you get started in digital marketing , social media , SEO what were those early days like for you ?
How did you get started here ?
Yeah , well , and I love that . You and I both started back in the days of MySpace . I think that recently you post , man , you post a lot , but you did post something about Tom and MySpace and you know that's how you got started .
I was like man , those were the good old days of social media , when we just could go and log on and not worry about anyone selling our data . I mean , tom just took his $500 million and probably retired on his own private island somewhere , and only you know . If only social media was that simple .
But , man , it keeps us both on our toes and allows us to have full time jobs , just because these , these tech giants are constantly evolving and changing algorithms and launching new sides of their business to social media .
Because my college was not cool enough for Facebook , even though I had a edu address they didn't think that my Division II school in the four corners of Colorado was good enough to be on Facebook , so I went all in on MySpace .
I love that , and so you've seen all of these platforms come and go and evolve and I really agree with you . Those were the glory days where there was no ads , there was no algorithm . It was just fun . I loved all of the . You know they had such interesting ways to try and monetize it , like the MySpace CD to get more photos .
Remember when you could only have a certain amount of photos that you were able to upload , and that was a couple of years . And then when you purchased the MySpace CD , which was like popular bands that blew up on MySpace , you were able to upload more photos . I think that's so brilliant . It's just so funny to look back at those days .
Totally , and I think that it so brilliant . It's just so funny to look back at those days . Myspace was really , if you think about it , was really revolutionary with how all of us were able to create community online . And you know , I worked at the college radio station and that's actually how I really started seeing the power of MySpace .
It's something more than just like , oh , who's my top eight or top 10 going to be and what is my song going to be for this week ? Are top 10 going to be and what is my song going to be for this week ? It was really realizing the community and connections that can happen because of what I did at the college radio station .
So I had to get bands to send the college radio station their music for free , and this was in the time of Napster . You know people were super pumped on giving away free music . You know , like they kind of are today . I mean , we all have Spotify subscriptions or whatever . But I was like , how am I going to get these bands to send this music ?
Because writing a letter and sending it in the mail , well , that seems like a giant time suck . And so that's where I went all in on MySpace and I would listen to a couple of their tracks off of the band's MySpace page . Be like , okay , I like their sound . I'd reach out to them , start talking and I started getting all this punk music , katie .
I was like , what's MySpace ? And that's when I was like this is something bigger than just you know updating who your favorite friends are and you know kind of writing status updates like oh , I'm tired today . This is something more .
Yeah , I love that . It taught us to code . Yeah , Platforms have taught us to code and embrace that . I mean , it's just so revolutionary . I think it was absolutely a necessary step in fostering online community growth and what we now know as social media , so kind of moving forward a little bit .
I mean , what were some of those other key moments in the social media landscape and other platforms in your opinion that continued to foster community online ?
Well , I think that all of these platforms originally started as a way of connecting . You know , if you think about like , like , this is one of my favorite features of facebook still is the facebook memories feature , and every day .
It's the first thing .
I check every day yeah , and if you remember like we used to actually go to other people's pages on our own , not based on an algorithm and we would write on each other's walls you know , I mean like that sounds so silly now , but and we'd poke each other oh , my goodness , poke wars . Yes , wow .
Evolution of how we could build our community outside of just our zip code , you know , and stay in touch with friends and family , and I think that that's one of my favorite things about Facebook is that memories feature to kind of remind us of this is how it used to be , and don't forget about that in the world of all of this content creation .
It was still designed for connecting . And how can you connect with your community outside of your four walls ?
Yeah , so good . You've moved a lot into the podcast space over the last couple of years and firstly , everybody you've got to check out Rockford Mountain Marketing Podcast . It's an incredible show . So many great guests on there , myself included . How did you first get started ? It sounds like it was from the radio show that planted those seeds .
But how'd you first get started into the podcast scene ? What made you want to start a marketing podcast ?
Yeah , like I said , I worked at the college radio station . I always thought that , being a social media , anything back then didn't exist , because Facebook was for colleges only and MySpace was just a way to , mostly for bands .
And so I went to school and I actually landed my dream job of being a postgame reporter for the Denver Broncos and the Colorado Rockies and the Avalanche here in Denver at a station called 850 KOA .
They're still around , they're on the FM side now , but yeah , so I'm so fortunate I landed my dream job in radio and I was super cool as a kid I'm an only child and so I would hang out in my room and record radio shows by myself and I do commercials and everything . So I've always had a really strong passion for audio and I didn't really .
I probably should have stuck around a little bit longer , but I only worked at the radio station for about three and a half years because this thing called Sirius XM came out and everyone in the radio industry panicked and that's when I left , moved into marketing and sales and I was like , oh , this is the end of radio .
Who's going to want to have to listen to commercials anymore ? It's all going to be paid radio and well , I was wrong on that . But so podcasting was always something that was on my mind as I started my own business . But I didn't know how to get started . I thought , okay , I'm going to need like a studio . Where do I get the mics ?
Like , how do I record ? How do I edit it ? All these questions I had and I didn't know the answer to . I just knew I always wanted to maybe have a podcast someday , and it was in March of 2020 .
I went to a conference Social Media Marketing World and I met all these incredible marketers from all over the world and so many of them had a podcast and they made it sound like it was so easy , like , oh yeah , we'll just get started , and I'm like there has to be more to it than that .
It was so easy Like , oh yeah , we'll just get started , and I'm like there has to be more to it than that . Well , austin , you know what happened about a month later ? Covid and the world shut down and I thought , well , what better time than now ? I've been given the gift of time , let's just see what happens .
I mean , go ahead and try and start a podcast . And when I started it , I mean , if you want to listen to some bad podcasting , go listen to episodes one , two and three of Rocky Mountain Marketing , but I keep them up there as a reminder of we all start somewhere and the hardest part is just getting started .
And I didn't think I was going to have enough content to talk about social media for you know , longer than three months . I was like what am I going to say every week ? Well , I'm about 210 episodes in now . I've produced two episodes a week now and I think it's , once you find your thing , the biggest , especially social media , goodness gracious , you know .
Thanks , mark , for keeping , keep updating things and changing algorithms , because you keep me fully employed and plenty of things to talk about . I found that this was the thing I could remain consistent with , because if I had this podcast , I'd always have something else to say on social media , in my emails , on my blog .
I always had content that I was creating and it was something that was unique specifically to me , with what I think , versus what you could just Google online .
Yeah , and there's so many things that I love about podcasts . I think it's one of , if not the most repurposable types of content that you can create Totally . You have the audio version , you have the video version . If you're recording video , you can turn it into a blog , you can snip it into short form content .
You can be on other people's podcast to link into your podcast backlinks , collaborations . You can remix it now with AI and create newsletters and emails and LinkedIn posts and Twitter . The possibilities are endless .
Well , and this is the thing too , austin , I mean I use a lot of my quick cast episodes . So those are just like 10 to 15 minute long episodes where I talk by myself and it's either like what's trending in the world of social media or my tips or advice .
But I take those quick casts and I actually use them to season my GPT so that it really understands like this is what Katie Brinkley thinks , this is what Katie Brinkley does . So that way , regardless like sometimes I am struggling with things to say for the podcast I can go and ask it questions about hey , what should I talk about this week ?
Or let's work on my client avatar a little bit . Has it changed ? Is there anything I should talk about more based on my previous podcast episode ? So I mean I use a lot of my Quick Cast to really season my GPT so that it knows me and my framework , my philosophies , inside and out .
Let's go down that rabbit hole of AI for podcast , because we're both deep in that space , the AI tool space . There's amazing tools out there . I know you're a Capsovian . Shout out to our mutual friend , Deirdre , who I got to get on this show , by the way the founder and CEO of Capshell , which is an amazing tool .
What AI tools are you using right now to support your podcast and help your podcast grow ?
Yeah , so I use Capshell a lot . They actually I'd probably say this they've actually reworked their Capshell and they're calling it Capshell Next Gen , where they've worked my four post strategy into the outputs that it gives people . So for their social media content . So I use cap show a lot . I probably .
I do use chat gpt a lot to help rework things based on seo keywords that I've found . Honestly , I look a lot at you and your content , austin , to find different tools that can help me with podcasting
¶ AI Tools and Video Podcasting
. Descript has been a game changer for my podcast . So , descript , you can edit the video and audio of your podcast like you would a Word document , which is incredible . You can add in B-roll footage very easily captions , cool transitions , intros , outros , all with like a drag and drop method . It's allowed us to bring on new done for you clients .
So we've been able to increase our client load because of Descript . And then I also really love Riverside .
It's a tool kind of like Zoom , but it's specifically for podcasters and while it's not AI necessarily for the recording phase , it allows you to record in 4K and everything , but after it's been recorded , with a click of a button it optimizes your sound , so it reduces any echo With a click of a button it gives you a bunch of what they call magic clips of
the podcast . So I mean it gives you social media content to create . You can edit things directly in Riverside too . You can edit things directly in Riverside too . So I mean it really is a cool AI functionality that they've layered in , since I've been using it just to kind of maximize what you've already done if you don't want to edit it .
So I mean , if you're like , well , the script sounds okay , but that even sounds like too much , katie , well , you can just use Riverside and it will 100 optimize it , reduce , get rid of the ahs , the ums , and make your sound sound better this podcast is sponsored by riverside fm . Yeah , I should get sponsored by them .
But yeah , it's really cool no , my wife , uh , has been using riverside for for her , for her podcast , and she tells me about all the great clipping features as well , and they actually perform really well on LinkedIn for her . I'm probably going to end up switching over to Riverside .
I picked the podcast back up a couple of months ago and it's just been easier to keep it on Zoom , but I think it's time to level up my game as well .
So I think you've convinced me , yeah definitely still got some quirks to it that there . I mean , like I said , it records in 4K , which is cool for video , but sometimes there is lag based on your guests and yours internet , Um . So it's definitely important to just like give people a heads up , like hey , it might look like I'm frozen , but I'm still here .
So don't don't leave after , after we're done , because it's gotta , you know , finish uploading . Uh , let's go down the video rabbit hole here a little bit for for podcasts , because that's been one of the biggest innovations and pushes in the podcast space over the last couple of years . Spotify has started to roll out video .
Youtube has fully embraced video podcasts . There's tabs on your YouTube channel now . You can select it as a podcast on the back end when you upload an episode . It's not just playlists anymore and they even give you analytics specifically for your videos in the podcast , which I think is fascinating .
Do you think it's necessary for a podcaster to use video in their podcast now ?
Well , I think that you're missing out on a huge opportunity if you don't and this is coming from somebody that , like I said , you heard me earlier saying like I loved radio Prior to last year . I would get super hot and sweaty anytime I had to go on video .
As you can tell , I'm a little long-winded , so that's why syllabi is amazing for me to just get like right to the point with what my goal is for saying things in short form video . But if you're recording a podcast and you're not turning the camera on , you're missing out on a huge opportunity . I mean , youtube is owned by Google .
You're missing out on search . You know the short form video that you can get from having just the camera turned on . Ever since I started uploading my podcast to YouTube and incorporating shorts into it , I do around two shorts a day , which is probably not a ton compared to Mr Armstrong here .
But you know this is where , like just doing that , I've grown my channel from . I think I had like 35 subscribers up to like 2,100 . Awesome , yeah , I'm super proud of it , you know . I mean I get people that watch the podcast . You know I get found through search . I thought my podcast downloads , like for the audio version would go down .
They've actually gone up a little bit , so I don't think it hurts anything to just turn the camera on . And I don't actually look at me on my computer screen the camera is separate from it because I'm like oh man , there I am , like , what's wrong with my hair ? I'll start touching my face and stuff .
So you need to do little things like that so that you aren't , as you know , self-conscious . Then you know , put the camera in a different spot so you can't see yourself , but just just turn it on .
Yeah , I completely agree . That just sparked a uh , an interesting , uh question . You an interesting question . Going back to AI a little bit , there's all the eye corrections tools . I think does Descript have that . There's a couple of tools that are coming out with that and NVIDIA has that technology as well .
Well , and if anyone's not familiar with that , basically on your Zoom recordings it uses AI to fix your eyes so that it looks at the actual camera , whether you're looking at the camera or not , and it looks pretty good . I mean , what are your thoughts on that technology overall ?
I love it no-transcript , and it's kind of like man 1999 , maybe earlier , when all of the websites started coming out and people were like I don't know if I need a website . Look how silly some people are that they didn't just create something . Learn AI . Start using these tools .
I've been using for my short form videos that I do on Instagram stories and stuff . I use the Captions app and I mean it's , it's really good for for me , just for like reading on the fly . I just run it through the captions app and my eye contact is right there . Uh , for for everything on on my short form video .
Yeah , I love it . So yeah , I mean to your point , though a little bit more like I , I would rather be wrong and have tried than have not tried at all yeah , you know , like I love the podcast space . Uh , I obviously love the ai space and you know , I don't think podcasting's ever going anywhere and I don't think ai is going anywhere .
But , um , you know people really , when new technology comes out , there are early supporters , early adopters , and then people that fear change . And those people that fear change often have to play catch up with the rest of society . I mean , ai is the cat's out of the bag here , even if they regulate no-transcript technology , because it's not going anywhere .
I was going to say really fast on that too , austin , before we shift gears . You don't know , unless you don't try Exactly like what you were saying , and a lot of people were saying the same thing , like a couple years ago , with the whole Bitcoin , having a decentralized internet .
All that is stuff that the really smart people like the Austin Armstrongs of the world are thinking about and working on , and it's going to be impacting our lives sooner than later . And if you're not just trying to learn about these tools and just reading the headlines on it , at least you're going to get left behind and it's really hard to play catch up .
Yeah , I wanted to dive a little deeper into that because you know it only gets lumped into tech trends like NFTs and Web3 . But , yeah , and I think there's fun like , while that stuff is is still around , yes , it had a high hype cycle and a steep cliff and now it's coming back up right . I think there's a key , fundamental difference here .
You know I was , yes , I , I ride the hype , I , I am interested , I test in , yes , I ride the hype , I am interested , I test in NFTs and Web3 and crypto stuff . But I was a little cautious to dive deep into that space because I didn't think that there was immediate , tangible , actionable takeaways .
It was too much of a learning curve , too much of a learning curve and there wasn't practical ROI for a lot of business's immediate , practical takeaways . Anybody can go in to chat , gpt for free , craft content . It's easy to learn , it's easy to understand and you can see growth from it .
You can get tangible takeaways and that's why I think it's fundamentally different and it's not going anywhere . It's growing more and more because any business or anybody who's just willing to learn how to use some of these tools to be more productive , create more content , save time , save money , make money . You can do it right now .
That's why this is not a trend or a fad . I think it's only , you know , there might be . It might become our new norm and it might not be the crazy hype cycle . It might , you know , reach a new plateau and sort of level off as new , um , uh , new advancements come into that space .
But , uh , it's something that's really really fundamentally different about this than than the previous tech trends .
Yeah , I 100% agree . And , like I said , the barrier to entry for a lot of the crypto and NFT cycle that we saw a couple years ago , I think that's where a lot of people are like oh , it's just funny money , it's too hard for me to even get started . You had to have separate wallets and change it . It was a really hard barrier to entry .
I do still think that we're going to see NFTs . They're just maybe not going to be called NFTs , but it's some way of having ownership of your work or your product . So I'm a season ticket holder for the colorado avalanche , go avs .
But let's say you know the , the avalanche are in the playoffs right now , at the time of this recording , and so , let's say , I don't want to go to the , the next game that they have , um , and I decided to sell . I paid 350 for my two ticket and I want to sell them for $1,000 each . Well , that's all money that I get to keep in my pocket .
However , if they move to this you know NFT style of holding your own property they could get the Colorado Avalanche , could get 10% , 5% , whatever of that sale . For , let's say , I sell it for a thousand , then somebody else sells it for 10,000 .
They're still getting a cut of that , and so I I think that people are in businesses are going to want to have some sort of ownership of their , their work and their product . So I definitely think that's going to still take place , but I don't know when .
Yeah .
AI . I mean , like my daughter's first grade teacher uses it . It's everyone . I mean not to teach the kids , but I mean she does . She's like , oh yeah , I was messing around with chat GPT to see how I could rework this lesson plan and I'm like that is so cool . Everyone is using it . It's not just marketers , and the barrier to entry for AI is none .
You just got to type it in and be like all right , what kind of magic can we create together ?
I mean , I've been using the ChatGPT app on my phone quite a lot . I even have the little widget on my phone right now that you just press the audio button and talk to it . The barrier to entry , literally like you said , is nothing . You can talk to it . Did you see Nikki Saunders' speech at Social Media Marketing last year ? I did .
What she did on stage was brilliant . Shout out to Nikki Love Nikki , she . She opened up her phone , uh , and talked to chat gpt as a normal human being , held the microphone up and just had it create content in real time as a demo for us . So brilliant , so brilliant what she did , um , and I mean you just talk to it just like a normal person .
It's like an assistant in your pocket that has the world's information at your disposal even more so than Google at this point .
But we could definitely go down an AI rabbit hole , but the AI is getting smarter every day . I mean , austin , every time I see a lot of posts from you , but every time I see another post about syllabi in your feed , I'm like man , now it's doing this . Now it's doing , I mean , like holy cow and it's moving fast . So find your tools .
Find the people in the AI space that you trust . Like I told you already , like every time that Austin posts something about AI tools or anything like that , find those people to help guide you so that you can learn these AI tools , so that you can be ahead of the curve such good , unique information .
That is your craft that you have mastered here , or it's not really an acronym . I was like , is it ? No , it's not an acronym , that's not right .
I wish I was smart enough to make an acronym for it , but it all kind of honestly happened so fast that I was like this is something that works and I yeah , didn't make a cool acronym for it , but yeah , I thought about what I I'm it's like the a cut yeah , I , I had this , this joke that I was .
I was laughing at um , because everybody has a as an acronym and I was . I was gonna go on stage and be like this is the dope acronym . D o , p e stands for nothing . I just wanted my own acronym and then go into my own process .
Will you please do that at your next talk . I would love that , and then make sure you send me a video of it . I would love that . That'd be a good thing .
All right , you convinced me , but yeah , let's go into the four post content strategy . So what is that ?
How can business owners , content creators , leverage it ? It is very different than yours and that's why , when I signed up to build out the form to be on this show , I was like I don't know if I should be on , because it's kind of the complete opposite of what you do , austin .
But everyone has their own thing and you create a ton of content and knock it out of the park . You've grown millions of followers and I have a very different approach and it's you know . They both work . I think that there is space , like based on your capacity for how often you want to post and what your end goal is from .
I mean , well , obviously we all want more business , but I mean what your end goal is around what your business has to offer .
So , yeah , so the four post strategy is designed to post less on social media , only posting three to four times a week using this strategy , and it's built so that you're using the algorithms on these platforms to work in your favor and not everyone consumes content the same
¶ Building Community in Social Media
way . So I told Austin again before I came on the show I'm like you know I'm not on TikTok , right , and it's because you know I'm not a short form video kind of gal . I'm pretty long winded . I have a hard time getting a point across quickly .
I have two little girls they're six and nine and anytime they hear any sort of sound coming from my phone , they're immediately looking over my shoulder wondering what I'm watching . So I don't watch short form video , I scroll right on past it . But give me a good old-fashioned LinkedIn article or Instagram carousel post and I'm in there like fully absorbed .
So it's . It's designed to touch people the way that they best consume content , the way that the algorithms and these platforms want you to create content , so that you have people raising their hand and ready to buy from you each and every week .
So what is the actual ?
four-part . Yeah , so it's AICA . It is awareness , elaboration , community and action . So the first post is making people problem aware . So telling people you know , like , okay , well , uh , you know these are my three favorite tools for creating short form content from my podcast . It's syllabi , cap , show and descript and that's really all it is is .
I've just made people aware that there's tools out there that can help you make short form content . I've given them no other insights into what it is about , like what they do . And then I can take this next post , the elaboration , and go one step further .
Maybe I give a full , you know 600 word LinkedIn article to how amazing syllabi is and it's transformed . You know the way that I show up in short form video and da-da-da-da-da , and this is different ways it works . So I've elaborated on the problem I made people aware of from the previous post . The next post is community . So how have I overcome this problem ?
How have I helped a client or customer overcome this problem that I've made you aware of ? This is a great spot for client testimonials or UGC content , sharing a little bit of the you of your business .
So how integrating syllabi allowed me to become my daughter's softball coach because I wasn't sitting in my office at 4 pm doing a whole bunch of talking and dancing videos for short form video . I just had this great tool , you know . So I can now be my daughter's softball coach . I've allowed people to connect with me . And then the last post is action .
So asking people to leave social media to go one step further with you , whether it's listen to your podcast , watch your YouTube channel , sign up for your email list , try syllabi under Katie's affiliate link , whatever You're asking people who had no idea that they even really had this problem to begin with , that , hey , here's your problem , here's why I trust this
and why I'm a thought leader , here's how I've used this . You can trust me . And then , hey , don't you want to solve this problem too ? So you have the right people raising their hands , ready to do business with you .
It's a brilliant strategy that works over and over again . It's a repeatable strategy . You actually dive really deep into it , into your book here , the Social Shift , which I bought on A1 .
Yes , I think you were my second buyer , so thank you Austin Waze Wild , who's been on your show . She was the first buyer and you were number two , so thank you so much for your support .
Absolutely had to get the hardcover too . It's a solid book . Love it , it actually has . You know , I love the push in community as well , and it's one of the reasons why I started my school community actually .
Which I'm a part of that too . Say again I'm a part of your school community too .
Thank you for joining . Yeah , I mean your book is a reason why I started that community , so thank you for that . I mean I've seen all of these signs and your book is about the road back to community and I'm like I see a noticeable shift here . With all of the AI content going out , mass content at scale going out , People are going to crave community .
Let me do this thing to build community and see where this goes . Can you talk a little bit more about the book , Because it's awesome .
Awesome , You're the best . And well , it is true . In this world of AI , I mean , like man , I feel like I've said syllabi a thousand times in this episode , but you know , yeah , it was sponsored by .
But even with like tools like syllabi , which is amazing , but even with like tools like CelebEye , which is amazing , we're still going to miss that human element of what social media I mean . Let's go back to MySpace . That's what it was created for was getting to know people you know , connecting with them , building your community . I mean , it's such a .
Social media is an incredible tool and I feel like we're getting to a spot where we have our own media channels . Now , like I don't feel connected to the news anchor on the TV at all , and that's what we kind of started seeing with social media . How can you remain connected and build your community online ? And it's by showing up and being uniquely you .
Ai is here to help you . It's here to you know , help you make more content . And if you're afraid of being on the camera , you can have these digital clones , but nothing is ever going to replace you and the more that you share your voice and what it is that makes you different , it's going to move the needle for your business .
People are going to want to be in your circle . They're going to be your biggest supporters . You talk about you in a room and you're not there , and that's what it all really comes down to .
Is that's what social media is going to have to be kind of in the next wave of the internet , when we're not relying on algorithms , you know , when things are decentralized , who knows if that's going to be in five years , or maybe it'll be in five days , I don't know . Technology moves so fast , you don't know .
But the sooner that you start thinking outside of relying your entire ecosystem just on social media how can you build that community through email , through school , through all the different ways of where you own that audience you're going to have a room full of supporters that again say your name IRL when you're not even there .
Couldn't agree more . You have shared so much wisdom on this podcast . The book is going to be in the show notes , by the way . Oh , you got to check this book out , katie . How can people get a hold of you if they want to work with you , learn more ? Get a podcast audit . How can they ? What's the best way to get a hold of you ?
Yeah .
So if you want to connect with me , you know , just go to katiebrinkleycom and that has you know whatever social away from this podcast episode , as I did . If you found it helpful , if you learned something new , please leave us a review on iTunes or whatever your favorite podcast platform is . It helps us reach , inspire and help more individuals .
Until next time , see you , my friends . Thank you for listening to another episode of Business Talk . See you , but it really does help the podcast reach more people . Do you have any feedback about the show or a guest you'd like to recommend ? Email me at podcast at socialtprocom .