Focusing on results is the wrong approach. Performance is behaviours based.
Episode description
EP 367 - This week serial entrepreneur Tim Kirby explains why a focus on results is entirely the wrong thing to do - it sets up a feedback validation mentality apparently. Instead you should focus on behaviours to unlock the key to success and create something he calls a feed forward, intention sharing loop.
Tim also explains why a “feel, felt, found” approach is the way to connect with customers. And as the CEO of Releaf, A MedTech company based around medicinal cannabis products he has some wild stats about medicinal cannabis. Did you know that humans have an actual endocannabinoid system? No, nor did we!
Tim also has some bad news for any Wanna-preneurs. If you want to succeed you’ve got to learn to love the grind.
*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*
Spotify Video Chapters:
00:00 BWB with Tim Kirby
01:05 Meet Tim - CEO of Releaf
02:02 The State of Medical Cannabis in the UK
02:27 Releaf's Mission and Market Strategy
03:19 Barriers to Market Entry and Growth
07:38 The Importance of Patient Education
12:35 The Role of Trust and Consistency
25:27 Behavioural Focus in Business Success
36:28 Agnostic Views and Personal Conditions
36:42 Sports Psychology and Business Parallels
37:36 Mindset of Sporting Greats
39:20 Medical Cannabis Market Challenges
40:12 The Prescription Process
41:26 Regulatory Bodies and Market Growth
42:44 Patient Experience and Education
44:44 Cannabis Strains and Prescribing Practices
45:39 Innovations in Medical Cannabis
57:36 Cannabis in the Mainstream
01:02:37 'Quickfire' - Get To Know Tim
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