TikTok vs Instagram | The TikTok Effect | 6 - podcast episode cover

TikTok vs Instagram | The TikTok Effect | 6

Dec 16, 202023 minSeason 46Ep. 6
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Episode description

With TikTok’s legal future hanging in the balance, Facebook CEO Mark Zuckerberg hasn’t been shy about borrowing what works from the Chinese upstart and replicating it within Instagram. But his copycat feature Reels made more of a ripple than a splash when it debuted. For more on TikTok’s woes, we speak with Taylor Lorenz. She covers culture and technology for the New York Times and tells us why TikTok’s success can’t be easily duplicated and how Instagram’s Reels-focused redesign angered the platform’s long time influencers.

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