Netflix and the Fall of Television | To the Max | 3 - podcast episode cover

Netflix and the Fall of Television | To the Max | 3

Jun 04, 202545 minSeason 110Ep. 3
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Episode description

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the most prestigious cable television on the market. But transforming a niche brand like HBO into a broad-based streaming service is a massive marketing challenge — made even harder by the Covid lockdowns. Meanwhile, the head of a low-brow cable empire has his eye on Warner Media as an acquisition.  

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