Hershey vs Mars - A Chocolate Rolls Royce | 5 - podcast episode cover

Hershey vs Mars - A Chocolate Rolls Royce | 5

Nov 11, 201924 minSeason 25Ep. 5
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Episode description

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

 

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Hershey vs Mars - A Chocolate Rolls Royce | 5 | Business Wars podcast - Listen or read transcript on Metacast