It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pa...
Jul 19, 2023•35 min•Season 85Ep. 3
It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 245 pounds eating 2 Subway sandwiches a day. With “Jared the Subway Guy” as their new spokesperson, and the introduction of freshly baked bread, Subway’s profits and store count soar. But by 2000, the Schadens’ savvy bu...
Jul 12, 2023•34 min•Season 85Ep. 2
It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their first franchisee. They give the burgeoning restaurant empire a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal...
Jul 05, 2023•35 min•Season 85Ep. 1
Can old school fast food chains lure in hipper, younger diners with AI-powered features, EV charging stations and playgrounds? We'll consider what brands like Subway are doing to draw new customers and also whether the grain bowl trend has staying power. Restaurant industry journalist Sam Oches and comedian Kyle Kinane join us for this meaty discussion. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the ...
Jun 29, 2023•37 min•Season 84Ep. 6
Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances. Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer , who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out...
Jun 28, 2023•38 min•Season 84Ep. 5
It’s 2013 and Target’s troubles are multiplying. The Minneapolis retailer’s big push into Canada is getting the cold shoulder and a gang of cybercriminals are about to bust open its network and stage a billion-dollar heist. But while Target firefights, Walmart is focusing on a newer, more hi-tech foe: Amazon. And as the war for shoppers moves from bricks to bytes, Target’s new CEO Brian Cornell needs to get the chain back on track fast, before it gets left behind. Binge all episodes early and ad...
Jun 21, 2023•37 min•Season 84Ep. 4
It’s early 2005 and Walmart’s reeling from a dismal holiday season. It hoped to improve its image by playing nice with rivals only to watch Target snatch away its shoppers. So now it’s looking to hit back by muscling in on the cheap-chic action that’s sent Target’s growth soaring. But Walmart’s about to find that winning over the fashion conscious is as much about brand as design. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free ...
Jun 14, 2023•40 min•Season 84Ep. 3
It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer. But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut. But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for excl...
Jun 07, 2023•38 min•Season 84Ep. 2
It’s 1962 and a new retail trend’s catching fire – big-box discount stores that reinvent shopping with out-of-town locations, huge product ranges, and low, low prices. And at opposite ends of the country, two hopefuls are jumping on the bandwagon. In Arkansas, five-and-dime owner Sam Walton’s opening his first Wal-Mart. In Minnesota, the upscale Dayton’s department store is readying a discount chain called Target. But to survive in this new frontier of razor-thin margins, faster rivals and price...
May 31, 2023•37 min•Season 84Ep. 1
What's old is new again. Second-hand shopping is taking off online and the big brands want a piece of the action. Meanwhile, fast-fashion companies are working to reinvent themselves in the eyes of Gen Z. To unzip these shifts in retail, we're joined by comedian Cat Alvarado and editor Kaarin Vembar. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/busin...
May 25, 2023•29 min•Season 83Ep. 7
It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . S...
May 24, 2023•28 min•Season 83Ep. 6
It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support...
May 24, 2023•27 min•Season 83Ep. 5
It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us...
May 24, 2023•24 min•Season 83Ep. 4
It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks. But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery....
May 17, 2023•27 min•Season 83Ep. 3
It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supportin...
May 17, 2023•25 min•Season 83Ep. 2
It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswa...
May 17, 2023•27 min•Season 83Ep. 1
Elon Musk’s takeover of Twitter was… messy, to say the least, and now the multi-billionaire is the CEO of three different companies. That’s got investors wondering: can he handle it? And what’s the plan if he can’t? To dive into this question, we’re talking to Dana Hull, Bloomberg News reporter covering Tesla, and Tim Higgins, author of Power Play: Tesla, Elon Musk and the Bet of the Century . Dana brings us the latest on Tesla, while Tim dives deep into the man behind the billions — and whether...
May 10, 2023•44 min•Season 82Ep. 5
After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago...
May 03, 2023•35 min•Season 82Ep. 4
The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre factory, on par with any plant in Motor City. But Tesla has serious problems to solve. Like how to get ...
May 03, 2023•36 min•Season 82Ep. 3
In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs s...
Apr 26, 2023•36 min•Season 82Ep. 2
While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want. Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking public displays of bad behavior. But his pricey cars are catching on. Detroit is taking notice. Musk ...
Apr 26, 2023•39 min•Season 82Ep. 1
The AI revolution is here and the tech behemoths are building and releasing their own chatbots. To talk about their victories and blunders, we're joined by Vox journalist Shirin Ghaffary and comedian and podcast host Jolenta Greenberg. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at h...
Apr 20, 2023•33 min•Season 81Ep. 6
First there was Weight Watchers, then there was Noom, and now there’s…Wegovy? Bloomberg health reporter Emma Court helps us understand the evolution of dieting programs and where they’re going next. Later, Matthew Schnier of New York Magazine and The Cut walks us through his article “Life After Food,” which explores the latest wave of weight loss drugs, like Ozempic, that are sweeping through the nation’s elite. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusiv...
Apr 19, 2023•39 min•Season 81Ep. 5
It's the 2010s and the weight-loss industry's battling intensifying headwinds. Calorie-counting smartphone apps are attracting millions of users and the diet backlash is getting louder by the day. As the pressure mounts, Weight Watchers realizes it needs to move with the times and reinvent itself. But it soon finds itself facing a conundrum: how to change convincingly without alienating the dieters the business depends on? This episode was originally released as a Wondery+ exclusive Binge all ep...
Apr 12, 2023•35 min•Season 81Ep. 4
It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken. Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness. This episode was originally released as a Wondery+ exclusiv...
Apr 05, 2023•37 min•Season 81Ep. 3
It's 1983 and civil war's broken out within Nutri/System. But while CEO Harold Katz fights his franchisees, his former colleague Jenny Craig has grand designs on Australia. Craig wants to use Australia as a staging post on the way to becoming a U.S. heavyweight, but first she's got to convince women Down Under to diet like Americans. And that's going to be anything but easy. This episode was originally released as a Wondery+ exclusive Binge all episodes early and ad-free with Wondery+. Join Wond...
Mar 29, 2023•39 min•Season 81Ep. 2
It's 1961 and in a supermarket, housewife Jean Nidetch is about to get a shock that will send her on desperate quest to get thin. But when her new diet gets tough, she turns to friends for help and inadvertently starts what will become Weight Watchers. And as Weight Watchers rakes in big bucks from weight-loss, a street-tough Philadelphia businessman grabs his chance to become a millionaire. This episode was originally released as a Wondery+ exclusive Binge all episodes early and ad-free with Wo...
Mar 22, 2023•38 min•Season 81Ep. 1
We're celebrating the five-year anniversary of Business Wars with a special episode that takes you behind the scenes. We'll delve into how we chose our host and how the first season got off the ground (time code: 1:19). Then we'll explore how we bring the story to life with sound (time code: 17:26). And comedian Josh Gondelman will give David Brown a bit of a grilling (time code: 32:45). Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and a...
Mar 16, 2023•48 min•Season 80Ep. 1
We’re going behind the scenes of your favorite Disney animated movies with Andrew Millstein, former president of Disney Animation. He helped lead the company’s transition to 3D computer animation, working on some of Disney’s biggest hits of the 2010s — Frozen, Tangled, and Zootopia, to name a few. Later, Polygon reporter Petrana Radulovic dissects DreamWorks, whose edgy animated films have become cult classics. Petrana also shares what’s new in animation online and around the world. Binge all ep...
Mar 15, 2023•39 min•Season 79Ep. 5
It’s 2006 and with Pixar part of Disney, Ed Catmull and John Lasseter now face the task of fixing Disney Animation Studios. And they need to fix it fast, because DreamWorks is winning at the box office. But while they strive to turn Disney Animation from has-been to hero, Hollywood’s other big studios are gearing up to take a bite out of the animated movie pie and that’s only going to dial up the competitive pressure on DreamWorks and Disney-Pixar. Binge all episodes early and ad-fre...
Mar 08, 2023•42 min•Season 79Ep. 4
