It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too. But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture cal...
Mar 30, 2020•26 min•Season 32Ep. 2
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry. The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness. Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate Ame...
Mar 25, 2020•23 min•Season 32Ep. 1
There’s no doubt that Starbucks and Dunkin Donuts have created empires throughout the U.S. and internationally. Starbucks has more than 15,000 locations in the U.S. alone, and Dunkin Donuts is now in 43 countries. But there could be yet ANOTHER brewing business that’s raring to make a dent in Starbucks’ customer base. Hailing from China, that new competitor is Luckin Coffee, marketing itself as the convenient gourmet coffee choice, with a lower price point than Starbucks. Sounds a bit like Dunki...
Mar 23, 2020•24 min•Season 31Ep. 7
Dunkin and Starbucks are going full on 21st century, doing all they can to top each other with new concept stores, vast emporiums, vegan food options, oat milk lattes and “high- velocity innovations.” But the real world keeps intruding and they can’t get away from it. For all their success, can they truly command their futures? Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 18, 2020•25 min•Season 31Ep. 6
The Great Recession doesn’t play favorites and both Starbucks and Dunkin are hit hard. As more customers make coffee at home, Dunkin leans into its reputation as the “everyman’s brand” to lure them back. Meanwhile, Starbucks looks to cash in on an untapped beverage market with a risky move. And they both have to contend with public outcry after major PR blunders. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....
Mar 16, 2020•26 min•Season 31Ep. 5
Howard Schultz can hardly believe the mess his company is in, with sales in free fall. To pull out of it, he’ll need to make a radical move. Yet no matter what he does, Starbucks’ problems only get worse. And Dunkin Donuts is in expansion mode, looking to capitalize on the coffee giant’s missteps. Then, a blind taste test tips the scales in an unexpected direction. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...
Mar 11, 2020•24 min•Season 31Ep. 4
Howard Schultz has found his mission. He’s burning to turn Starbucks into an espresso bar business, but he can’t convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, who’s now Dunkin Donut’s CEO, has ideas that seem sure to wreck the company. Both Schultz and Rosenberg, 3,000 miles apart, are looking for ways to assert control. But soon, Starbucks and Dunkin will come head to head with their biggest challenge: each other. Support us by suppo...
Mar 09, 2020•28 min•Season 31Ep. 3
While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that calls itself Starbucks Coffee and Tea. What he finds there is a revelation but while he’s being seduced by the aroma and taste of delicious coffee, Dunkin Donuts popularity is soaring thanks to a beleaguered baker. Supp...
Mar 04, 2020•25 min•Season 31Ep. 2
A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s Finest Coffee . But in San Francisco, an enterprising immigrant from the Netherlands named Alfred Peet thinks he sells the world’s finest coffee. When two young guys from Seattle get a taste of it, coffee will never be t...
Mar 02, 2020•25 min•Season 31Ep. 1
After years of sitting on the sidelines of the next-generation console war, Nintendo is finally ready to make its move. But, the years it’s spent building it’s reassuring family-friendly reputation is now a weakness. Nintendo children of the 80s are all grown up, and want adult games. Sony is able to release edgier fare like Grand Theft Auto and Tomb Raider. The half-decade cold war between Sony and Nintendo is about to turn hot. Their next head-to-head battle is a multi-billion dollar clash tha...
Feb 24, 2020•25 min•Season 30Ep. 6
Nintendo decided early on that the Nintendo 64 would be a cartridge console, instead of a CD console. But CDs are much cheaper to make and have much better graphics. Game companies are upset, and defect to Sony. In a few months time, Sony has two of the most popular game series in Japan to itself. Nintendo will now have to make its own games that are strong enough to outsell PlayStation. It’s Nintendo vs the world. They’re taking a huge gamble, and this is not a game. Support us by supporting ou...
Feb 19, 2020•23 min•Season 30Ep. 5
This is a story about Sony and Nintendo, but it also involves a little company called Sega. Ever play Sonic the Hedgehog? That’s Sega. And during Nintendo’s domination of the US market, they were the only company able to fight back. That is, until they tried to outplay Sony. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feb 17, 2020•24 min•Season 30Ep. 4
From the moment it began, the PlayStation project was in danger. The problem was none other than PlayStations knight and chief advocate: Kutaragi. He thought the now-iconic handlebar controller design was “too different” from the flat rectangles people were used to. To make matters worse, PlayStation was getting closer and closer to launching without any games… a console with no games? Good luck with the PlayStation now, Sony. They were in trouble. And Nintendo knew it. Support us by supporting ...
Feb 12, 2020•25 min•Season 30Ep. 3
It's 1949. 22-year old Hiroshi Yamauchi is the heir apparent for his family's playing card company, Nintendo. From humble beginnings as a scrappy street stall founded in Kyoto's back alleys to the largest card company in Japan by the time Yamauchi takes over, this isn't a company that backs down easily when a little competition comes in. But it was a company that changed its entire business over a couple of... cartoon characters. Support us by supporting our sponsors! See Privacy Policy at https...
Feb 10, 2020•29 min•Season 30Ep. 2
Once a symbol of 80s teenage nerdom, video games are now as common as television sets in American households. Can you imagine a world where the Sony PlayStation didn’t come out? That’s what almost happened. Originally conceived as a joint venture between Nintendo and Sony, the SNES-CD was supposed to be the bridge between Japan’s two largest tech companies. Instead, it drove the companies to war, an intense competition for entertainment domination that still goes on today. Support us by supporti...
Feb 05, 2020•30 min•Season 30Ep. 1
For more than 50 years, a version of Boeing's 737 aircraft has sailed the skies, dominating the market for short-range, short-haul domestic planes. The 737 is the best-selling commercial aircraft of all time. But competition in the late 1980s got fierce when Airbus entered the market with its model A320. The corporate giants would duke it out for the biggest market share. We conclude our series on Boeing vs. Airbus with aviation safety expert Tom Anthony of the University of Southern California....
Jan 27, 2020•25 min•Season 29Ep. 7
It’s 2011 and Airbus and Boeing are battling for the biggest deal in commercial aviation history. American Airlines is looking to buy 460 single-aisle airplanes and with the European jet giant going all out to win the contract, Boeing’s under pressure. But when the U.S. plane maker makes a daring strike to win over American, it sets off a chain of events that will plunge Boeing into the biggest crisis in its 100-year history. Support us by supporting our sponsors! See Privacy Policy at https://a...
Jan 22, 2020•27 min•Season 29Ep. 6
It’s the 2000s and after years of talk, Airbus is pushing ahead with its plan to build the biggest passenger jet in the world. But while Airbus is thinking bigger, Boeing’s thinking faster. It’s designing a near-supersonic aircraft called the Sonic Cruiser that it reckons will put some zip into its sales. But market forces, scandal and production challenges are about to put the plans of both companies well off course. Support us by supporting our sponsors! See Privacy Policy at https://art19.com...
Jan 20, 2020•25 min•Season 29Ep. 5
It’s the late 1980s and following the A320 crash at the Habsheim Air Show in eastern France, the safety of Airbus’s computerized flight system is being called into question. But Boeing’s got troubles too. Airlines aren’t warming to its latest product proposal, it’s losing market share, and Airbus is plotting a strike against its iconic 747 jumbo jet. So with the pressure mounting, the American giant is preparing a series of a high-risk manoeuvres designed to outwit the European competition and d...
Jan 15, 2020•23 min•Season 29Ep. 4
It’s the late 1970s and Airbus is on cloud nine after securing a breakthrough deal with Eastern Airlines. But Boeing’s not taking the consortium’s intrusion into American airspace lightly. And it’s going to use every trick in the book to take down the European challenger. But with help from some powerful friends and a bold idea that’s going to transform flying, Airbus is about to increase the throttle on its journey to the heights of the aviation industry. Support us by supporting our sponsors! ...
Jan 13, 2020•24 min•Season 29Ep. 3
It’s 1970 and the Boeing 747 is finally airborne. But bringing this behemoth to market has taken Boeing to the edge of collapse. And it will take years of belt-tightening and perseverance to overcome this jumbo hangover. Luckily, the Seattle manufacturer’s competition is in disarray and its major American rivals, Douglas and Lockheed, are in even deeper trouble. But across the Atlantic, a new threat is brewing. Europe’s government-backed Airbus is finally ready to fly. But the European consortiu...
Jan 08, 2020•26 min•Season 29Ep. 2
It’s the 1950s, the dawn of the jet age. And leading the world into this era of faster, less shaky flights is the British-made De Havilland Comet. But when disaster strikes, a hungry American military plane maker called Boeing spots a golden opportunity to break into the civil aviation big leagues. And as Boeing ascends, America’s grip on the aircraft market tightens, crushing the European competition. But with their market share plummeting, Europe’s plane makers decide they must unite or die. S...
Jan 06, 2020•24 min•Season 29Ep. 1
It's been a hard fought battle for decades, and in the 1970s there's no signs of Ford or Chevrolet slowing down. But this time they're fighting on new grounds, ones dominated by Japanese cars. Honda, Toyota and Datsun dominate the market, and Ford and Chevy seem like they're just... running out of gas. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 01, 2020•31 min•Season 28Ep. 4
In the 1960s, the biggest generation of Americans of all time are reaching driving age. They want cars, and they want them to be fast and powerful, and they want them now. The best showcase for these cars is by winning races, and in the 1960s, Ford and Chevy are gunning for each other at every turn. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 30, 2019•26 min•Season 28Ep. 3
FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automakers will have to put aside their rivalries and retool. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 25, 2019•28 min•Season 28Ep. 2
In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America. Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 years ago, the entire industry was a group of men, whose names are now emblazoned on every bumper, just hanging out at their local bar. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and Cali...
Dec 23, 2019•30 min•Season 28Ep. 1
It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to the new wave of financial tactics — takeovers and leveraged buyouts. One store’s fateful decision during this transition period will end with it closing its doors forever. Support us by supporting our sponsors! See Privacy P...
Dec 18, 2019•22 min•Season 27Ep. 6
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy...
Dec 16, 2019•22 min•Season 27Ep. 5
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses...
Dec 11, 2019•25 min•Season 27Ep. 4
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time the new venture reaps its reward, the family will be famous for a new reason; the heroism of one of the store’s founding fathers and his wife...
Dec 09, 2019•20 min•Season 27Ep. 3
