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Business Wars

Audiblewww.wondery.com

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.

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Episodes

Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2

As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into the next century and a golden age of the department store. But Adam Gimbel has been busy in Indiana; he now has a prosperous business and 11...

Dec 04, 201922 minSeason 27Ep. 2

Macy’s vs Gimbels - The Frontiersman and the Whaler | 1

It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in the wilds of Indiana. These two adventurers, R.H. Macy and Adam Gimbel, eventually settle down as merchants, and open their own dry goods stores. They don’t know each other yet, but, as they each grow their businesses, they inadvertently create what we now know as the department store. Sup...

Dec 02, 201921 minSeason 27Ep. 1

The Raisin Cartels - Gambling the Future | 3

In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It’s the first time the two men have been able to appeal directly to the farmers themselves. The farmers must decide whether to follow Sun-Maid’s plan for a lower price for their raisins but a more robust market overall -- or stand by the R.B.A. and a higher price f...

Nov 27, 201922 minSeason 26Ep. 3

The Raisin Cartels - A New Sheriff in Raisin Land | 2

Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As the two men cl...

Nov 25, 201922 minSeason 26Ep. 2

The Raisin Cartels: A Desperate Brotherhood | 1

The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat industry. In the early 20th century a few wealthy raisin growers decided to form a collective called Sun-Maid. After the government mandated that 85% of growers join the collective, Sun-Maid executives used violence and intimid...

Nov 20, 201923 minSeason 26Ep. 1

Chocolate and Sustainability | 7

Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's chocolate demands. The Washington Post reports that in 2017, 40 football fields of tropical forests were lost every minute, spurred by the demand for cocoa and other goods like soybeans and palm oil. We conclude our series Hershey vs Mars with Steven M...

Nov 18, 201929 minSeason 25Ep. 7

Hershey vs Mars - Global Chocolate Domination | 6

It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast. Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriag...

Nov 13, 201925 minSeason 25Ep. 6

Hershey vs Mars - A Chocolate Rolls Royce | 5

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way. But what neither company knows is that a tempting opportunity from Hollywood ...

Nov 11, 201924 minSeason 25Ep. 5

Hershey vs Mars - Mars Attacks! | 4

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team. The question is: can Hershey shake off its docile ways in time to stop Forr...

Nov 06, 201925 minSeason 25Ep. 4

Hershey vs Mars - A Candy-Coated Prayer | 3

It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer. First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey. But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player. Support us by supporting our sponsors! See...

Nov 04, 201925 minSeason 25Ep. 3

Hershey vs Mars - Blast Off | 2

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business. That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey. But all that’s going to change when a family feud spawns a European offsho...

Oct 30, 201923 minSeason 25Ep. 2

Hershey vs Mars - Chocolate Town | 1

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business. He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay. But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empir...

Oct 28, 201927 minSeason 25Ep. 1

Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7

The social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app has already been downloaded a billion times and boasts 500 million active users around the globe. We conclude our series on Facebook vs Snapchat with a look at the next big player in the social media game. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/...

Oct 23, 201929 minSeason 24Ep. 7

Facebook vs Snapchat - Snapchat’s Comeback | 6

It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook. As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want to break it up...

Oct 21, 201925 minSeason 24Ep. 6

Facebook vs Snapchat - Stock Market Tailspin | 5

It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting. But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion. Support us by supporting our sponsors! See Privacy Policy at https:/...

Oct 16, 201923 minSeason 24Ep. 5

Facebook vs Snapchat - Facebook Fights Back | 4

It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup. Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences. Support us by supporting our sponsors! See Privacy Poli...

Oct 14, 201923 minSeason 24Ep. 4

Facebook vs Snapchat - The Offer | 3

It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying. Snapchat is gathering steam, but data leaks are hurting the company's credibility and Spiegel's reputation. To survive, they're going to have to do the hardest thing for a startup — grow up. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and...

Oct 09, 201926 minSeason 24Ep. 3

Facebook vs Snapchat - Children of Privilege | 2

It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet forever. Now he just has to graduate high school. Evan Spiegel, meanwhile, grows up rich and spoiled. He parties his way through high school and lands in a fraternity at Stanford. But things are about to get serious for Spiegel as Zuckerberg reaches out. Support...

Oct 07, 201927 minSeason 24Ep. 2

Facebook vs Snapchat - Vanishing Act | 1

It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it. Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete with Snapchat. Su...

Oct 02, 201926 minSeason 24Ep. 1

WWF vs WCW - The Future of Pro Wrestling | 7

World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. Shoemaker joins us to talk about whether or not these new companies can succeed against Vince McMahon's behemoth and what it means to be the best professional wrestler in the world. Support us by supporting our sponsors! See Privacy ...

Sep 30, 201926 minSeason 23Ep. 7

WWF vs WCW - Down for the Count | 6

It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers. WCW chief Eric Bischoff is determined to stop WWF’s comeback at all costs. But he’ll soon discover that his most dangerous enemy isn’t McMahon — it’s the e...

Sep 25, 201930 minSeason 23Ep. 6

WWF vs WCW - Shock Tactics | 5

It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers. But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. But it’s a strat...

Sep 23, 201927 minSeason 23Ep. 5

WWF vs WCW - New World Order | 4

It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand. And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion works. Support us ...

Sep 18, 201926 minSeason 23Ep. 4

WWF vs WCW - Prime Time | 3

It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans. But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison. And now Turner wants to deliver a killer blow. A new Monday night wrestlin...

Sep 16, 201925 minSeason 23Ep. 3

WWF vs WCW - Bulking Up | 2

It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys. Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-proclaimed Cowbo...

Sep 11, 201926 minSeason 23Ep. 2

WWF vs WCW - Titan Rising | 1

It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town. But his assault on the wrestling status quo will also make him a powerful enemy: cable TV mogul...

Sep 09, 201930 minSeason 23Ep. 1

Electric Bikes | 7

Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradl...

Sep 04, 201928 minSeason 22Ep. 7

Harley and the Biker Wars - Live to Ride | 6

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand. In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of ...

Sep 02, 201925 minSeason 22Ep. 6

Harley and the Biker Wars - The Freedom Machine | 5

It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys. Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s preside...

Aug 28, 201925 minSeason 22Ep. 5

Harley and the Biker Wars - Japan Takes No Prisoners | 4

It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. It’s a nightmare that will force the company to the edge of bankruptcy as the Japanese redefine the industry. Whether Harley can change with the changing times remains to be seen. On the literary front, writer Hunter Thompson canonizes the Hells Angels with hi...

Aug 26, 201926 minSeason 22Ep. 4
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