Encore: Hershey's vs Mars | Mars Attacks! | 4 - podcast episode cover

Encore: Hershey's vs Mars | Mars Attacks! | 4

Jan 05, 202225 minSeason 65Ep. 4
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Episode description

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.


And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.


The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?


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