Denim Wars | The Unravelling | 6
Nov 18, 2020•26 min•Season 45Ep. 6
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Episode description
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.
But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.
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