Coke vs Pepsi - Cola über Alles | 3 - podcast episode cover

Coke vs Pepsi - Cola über Alles | 3

Aug 23, 201824 minSeason 7Ep. 3
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Episode description

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. 


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