Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1
Apr 15, 2026•37 min•Season 132Ep. 1
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Episode description
It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible.
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