Why Trello, a Simple To-Do App, Is Worth $425 Million
Jan 12, 2017•3 min
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Episode description
Atlassian co-founder Mike Cannon-Brookes describes Trello as a simple online application. But simple doesn’t have to mean cheap: His company just agreed to acquire the web-based project management app for $425 million—a ridiculous-sounding amount of money that may well be worth paying. “Simple products can be deceptive in their simplicity,” Cannon-Brookes says.
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