Spotify and the Triumph of the Subscription Model
Apr 05, 2018•5 min
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Episode description
In 2011, when Spotify launched its streaming music service in the U.S., the future of digital media lied squarely in the realm of advertising. Sure, everyone knew ad-based models—sometimes called “the Internet’s original sin”—had flaws. But companies like Google, Yahoo, Facebook and were able to grow very large, very quickly by attracting big audiences to their free services and selling ads.
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