'Siri, Why Have You Fallen Behind Other Digital Assistants?'
Oct 06, 2017•7 min
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Episode description
Apple has a reputation for entering markets late—think portable music players or smartphones—and then blowing away competitors with a superior product. When it comes to Apple’s virtual assistant Siri, that storyline appears to be playing out in reverse. Apple revealed Siri with the iPhone 4S in October 2011, one day before cofounder Steve Jobs died. Talking to a device to set alarms or answer messages was seen as revolutionary.
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