Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising
Nov 28, 2016•9 min
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Episode description
The internet was supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you’re not going to be annoyed if you see an ad for one. In this new world, Facebook is on top.
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