Apple Becomes a Chipmaker to One-Up Smartphone Foes
Sep 21, 2017•8 min
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Episode description
In a video introducing the iPhone X, Apple design chief Jony Ive speaks in his usual sonorous tones about features like polished stainless steel and new formulations of glass. Twice, he also calls out a feature of the $999 device that its owners will never see: the A11 “bionic” processor powering the phone. The new chip’s prominence reflects Apple’s deepening investment in chip design.
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