In this episode, Justin talks with Dr. Nicholas Bledsoe of Valley Spine Chiropractic about how he launched a successful cash-based practice in a small town, built a powerful marketing engine from scratch, and eventually transformed his entire business model through coaching, systems, and mindset shifts. Dr. Nicholas shares: - How he opened a cash practice in a town where he knew no one - The exact marketing moves he used (gym networking, chamber events, boots-on-the-ground hustle) - Why Google r...
Nov 19, 2025•44 min•Ep. 201
Most people talk about how to start a practice — but not what happens once you actually make it. In this episode, I sit down with Dr. Angela, founder of Synergy Chiropractic & Sports Rehab, to talk about her journey from working blizzard shifts as an associate to building a thriving, all-cash, six-figure practice. We break down what it really took for her to go from playing it safe to taking the leap, scaling fast, and facing the real cost of success — the mental, emotional, and leadership c...
Nov 12, 2025•46 min•Ep. 200
When Dr. Kyle Hemsley opened his 170-square-foot office inside a Reno powerlifting gym right before the pandemic, few could have predicted what would come next. In this episode, Kyle sits down with Justin to unpack his journey from renting a mold-infested room to running a 5,000-square-foot, multi-clinician performance clinic — all while growing an 80K+ social media following and redefining what success looks like as a rehab chiropractor. You’ll learn: - How Kyle built confidence to start his ow...
Nov 05, 2025•49 min•Ep. 199
Click here to watch this week's episode on YouTube! In this episode, I’m sharing the exact workshop formula I’ve used to generate new patients and grow my practice — and now teach to every single one of my mastermind members. It’s not flashy. It’s not complicated. But if done right, it’s the single most profitable thing you can do in your business. What You’ll Learn: - The workshop formula that can generate $8,000 in an hour — even if you’ve never spoken publicly before. - Why most chiropractors...
Oct 29, 2025•23 min•Ep. 198
If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn’t fill — this episode is for you. In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working. Instead of panicking, scrapping everything, or assuming you’re “just bad at marketing,” you’ll learn how to diagnose the real problem and fix it fast — using a simple three-step system that we use inside our ...
Oct 22, 2025•26 min•Ep. 197
In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale. If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without working more — this episode is for you. After coaching hundreds of rehab chiropractors over the last few years, I can tell within 10 seconds why someone i...
Oct 15, 2025•29 min•Ep. 196
In this episode, I’m giving you an exclusive inside look at one of our team’s live sales training sessions—a raw conversation on how to help chiropractors break through the belief systems that hold them back from growth. Here’s the truth: The reason you think you can’t is the reason you should. Inside this session, you’ll hear exactly how I coach our team to challenge false beliefs, shift perspective, and sell through truth — not pressure. What You’ll Learn - Why “If–Then” thinking is the belief...
Oct 08, 2025•14 min•Ep. 195
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M. She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline. You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execut...
Oct 01, 2025•43 min•Ep. 194
👉 Click here to watch this episode on Youtube! In this episode, Justin shares his keynote from our recent live event—a hard-hitting message every chiropractor needs to face. Instead of the usual inspiration, you’ll hear the “obituary” of a chiropractor who played it small: busy but not profitable, safe but never fulfilled, waiting for “someday” until it was too late. It’s heavy. It’s raw. But if you want a different outcome, you need to confront these truths head-on—and choose to live the oppos...
Sep 24, 2025•18 min•Ep. 193
Click here to get your AI Guide! In this episode, Hannah Matheson—Marketing Director at Rehab Chiro—shares a Marketing Monday training from our mastermind. She explains why messaging is the #1 factor in whether your marketing works (or flops) and reveals the three mistakes she sees most often on chiro Instagram accounts. What You’ll Learn - Why tactics fail when your messaging is off. - The #1 principle for creating copy that connects. - Three messaging mistakes killing your content performance....
Sep 17, 2025•25 min•Ep. 192
In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner. Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school. What You’ll Learn - Why “the middle” is the most dangerous place in pricing. - The real trade-offs of insurance vs. cash-based practice. - How to know when you’ve outgrown your role as...
Sep 10, 2025•49 min•Ep. 191
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M. She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week. What You’ll Learn - The 3 directives for running DMs that actually book calls. - Why you need 8+ exchanges before making the ask. - The exact closing script we use—word for word...
Sep 03, 2025•26 min•Ep. 190
Click here to watch the episode on YouTube In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures. These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster. What You’ll Learn - Why success is about solving one problem at a time—and executing at t...
Aug 27, 2025•14 min•Ep. 189
In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move. Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today. What You’ll Learn: - Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it. - The sales and pricing mistakes I see that keep practices from scaling. - How Kaylie approaches problem-led marketing (and wh...
Aug 20, 2025•49 min•Ep. 188
In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible. You’ll hear: - How Dr. Ashdin and Dr. Kaylie started at Strive to Move - The turning point from losing money to record-breaking months - Why trust, transparency, and clear roles are key to scaling - T...
Aug 13, 2025•36 min•Ep. 187
In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah. She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy. Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each ...
Aug 06, 2025•44 min•Ep. 186
*Click here to watch this weeks video episode on YouTube* In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices. We get into: How to finally nail your business model (and why this is where most docs get stuck) Why marketing and sales feel hard — and how to “hail” your message so it actually lands What “scaling” really means (and how I l...
Jul 30, 2025•33 min•Ep. 185
In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey. We get into: - How Ashdin went from fearing sales to loving it - The real reason patients say “no” — and how to fix it - What makes a discovery visit actually work - How to train associates without making them robots - The mindset shifts required to clos...
Jul 23, 2025•43 min•Ep. 184
In this episode, I walk you through exactly how I’m using AI right now — in both business and life. From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners. You’ll learn: - How to get your AI bot to write in your voice - Why most people are using AI wrong (and how to fix it) - How to build your first “marketing assistant” bot — fast Whether ...
Jul 16, 2025•16 min•Ep. 183
In this episode, I break down the cost of waiting — and how playing it safe could be costing you hundreds of thousands (or more). From undercharging in my early years to clients who delayed action and paid the price, this episode is a reminder that the biggest risk is doing nothing. Inside this episode: - How I lost $1M by undercharging - The “Beginner’s Paradox” that keeps you stuck - Why waiting for the "right time" kills growth - What to do instead — starting now Ready to finally grow and sca...
Jul 09, 2025•16 min•Ep. 182
Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same. Wanna grow your rehab chiropractic practice? Click here.
Jul 02, 2025•24 min•Ep. 181
Watch now on YouTube → Click here to watch this episode In this episode, you're getting a SPECIAL CLIP from our live event. It's a raw, heartfelt message about what real wealth actually means. Spoiler: It’s not about a number in your bank account. I share my personal stories, client transformations, and a letter to my children that brings it all home. Whether you're in business, in school, or just trying to find your footing, this message is for you Here’s what you’ll learn: The difference betwe...
Jun 25, 2025•27 min•Ep. 180
In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging. From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead. Here’s what you’ll learn: Why charging less doesn’t make you more “accessible” How affordability is often a mindset issue — not a pricing one Why selling ...
Jun 18, 2025•22 min•Ep. 179
Mindset - one of my favorite talking points when it comes to being a rehab chiro practice owner. It is part of the foundation for growing a successful business! So in this episode, I share how I grew and evolved my mindset. ( Which grew my business as a byproduct ) Things like self-awareness, self-talk, and who you share your information with have a TREMENDOUS impact on your life. Even though they may sound like little things, if you don’t get these aspects of your mindset right then they’ll cas...
Jun 11, 2025•15 min•Ep. 178
Not sure what types of ads to run—or how to tell if they’re actually working? You’re not alone. Many rehab chiros waste time and money on ad strategies that aren’t built to convert or scale. In this episode, Justin sits down with the marketing team - Hannah and Kaylie - and they break down the core systems and tools behind running profitable digital ads for a rehab chiropractic practice—so you can stop guessing and start growing. Whether you're behind the scenes or running the show, this episode...
Jun 04, 2025•50 min•Ep. 177
Click here to watch on Youtube! In this episode, I’m sharing the real story of what it looked like to grow a business while raising a young family — and why I believe you don’t have to choose one over the other. From 4am mornings to hiring before I was "ready," I walk through the rhythms, decisions, and mindset shifts that helped me integrate both worlds without burning out. If you're a parent, a business owner (or both), this one's for you. Here's what you'll learn: Why the myth of “balance” ke...
May 28, 2025•33 min•Ep. 176
Your patients aren’t broke—they’re scared. In this episode, we break down the REAL reasons people hesitate to commit to care plans in a shaky economy—and exactly what to do about it. You’ll learn the 3 patient personas that show up during economic uncertainty (including The Freezer and The Worrier) Why your usual sales approach might be backfiring And the simple leadership shifts that can help you convert with confidence. Plus, I walk you through a recession-savvy care plan close you can start u...
May 21, 2025•23 min•Ep. 175
Want to build a practice where people don’t just get treated—but get transformed? In today’s episode, we dive deep into what it truly takes to build an organization that transforms people from the inside out. It’s not just about systems, skills, or SOPs—it’s about leadership. We explore how to create a place where people walk in and leave better, more aligned, and more empowered than when they arrived. We’ll walk you through how to build a mission-driven team, create a culture people believe in,...
May 14, 2025•25 min•Ep. 174
Recession talk is everywhere—tariffs, negative GDP, uncertainty in the air. But what do you actually do when the economy dips and fear takes over? In this episode, I’m pulling back the curtain on how I not only survived the last major downturn—the COVID-19 pandemic—but grew our practice by 34% during it. This isn’t theory. I’ve been there, built through it, and came out stronger. I’ll walk you through the exact mindset and strategies we used to thrive in a time when most businesses were just try...
May 07, 2025•20 min•Ep. 173
Watch now on YouTube → Click here to watch this episode Are you a chiropractor running a cash-based clinic and struggling to attract new patients? You know marketing is key—but where do you even begin? In this week’s episode, we’re breaking down the real reason most marketing plans fall flat: the numbers. We’ll walk you through the exact math behind setting realistic, results-driven marketing goals so you can finally create a strategy that works. Learn how to set clear business targets Understan...
Apr 30, 2025•24 min•Ep. 172
