#8: The Second Banana - Why Every Entrepreneur Needs a Sidekick

In the world of business that I operate in, I am interacting mostly with companies that range from $25 Million to $500 Million in sales (middle-market). In my day-to-day dealings, I have come across a phenomenon that I believe is a crucial one for all entrepreneurs, the “Second Banana”. So, what is the Second Banana? Find out in this episode where we dive into the nuances of having a #2 in your business. We explore what to look for and how to leverage your sidekick/COO/Second Banana in this quick deep dive into how you mitigate your weaknesses in sales, strategy, marketing, or finance by identifying how to fill the people gap. This is for all of the "solopreneurs" and those that try to do it all and for those advising or helping small business owners who just can't seem to break through to the next level.