Business on the Brink - podcast cover

Business on the Brink

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For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?
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Episodes

The Brink Plays Games With Sega

It was once a powerful video game company that many thought would challenge Nintendo for dominance. So what happened to Sega to make it fall so far? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jun 24, 201936 min

The Brink Looks at Disney's Folly

After establishing an animation studio, Walt Disney faced a new challenge: how to stay relevant in a world where short-form animation was getting less profitable? His solution was to do something his contemporaries said would be impossible -- make the world's first feature-length animated film. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information....

Jun 17, 201936 min

The Founding of the Mouse House

The Brink looks at how Walt Disney, through inspiration, determination and just plain stubbornness was able to found an animation studio despite numerous challenges. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jun 10, 201932 min

The Brink Calls an Uber

The ride hailing service was on the verge of heading to the scrap heap in the wake of some seriously questionable decisions and toxic corporate culture. This is the story of how things got so bad and how new corporate leadership is working on a major course correction. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information....

Jun 03, 201944 min

The Brink Enjoys a Clearly Canadian Beverage

Between soda pop and sparkling water, there was Clearly Canadian, a collection of fruit-flavored drinks that created a new market. But it's one thing to invent a new category and another entirely to hold onto market share. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

May 28, 201949 min

Can You Picture That? Kodak on the Brink.

Kodak was the leader in consumer photography for decades, but the rise of digital cameras would shake the company to its core. This is the story of how the company that invented digital cameras was almost destroyed by them. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

May 20, 201944 min

How Marvel Survived Certain Doom

As the popularity of comic books waned, Marvel was in trouble. The company might have gone out of business entirely. But the efforts of some dedicated employees along with a big boost from Disney would change things forever. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

May 13, 201927 min

The Brink Marvels at, uh, Marvel

Today, Marvel is known for breaking global box office records with blockbuster films. But this multibillion dollar company first got its start from much more humble beginnings. How did Marvel establish itself? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

May 06, 201928 min

When Startups Go Wrong: The Origin of Theranos

In 2003, a Stanford drop-out named Elizabeth Holmes started a company with a grand vision of disrupting the clinical diagnostic industry. She sold the idea of democratized healthcare results to investors. Now she just had to make the tech work. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Apr 29, 201952 min

Nintendo Plays its Cards Right

What started out as a company that made playing cards grew into a global powerhouse in video games. But along the way, this same company made a lot of mistakes, from taxi services to "love hotels." This is Nintendo! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Apr 22, 201958 min

The Brink Books a Room at the Hilton

Conrad Hilton, the founder of Hilton hotels, took a lot of risks while building his empire. Despite numerous setbacks and challenges, he was able to forge a powerful company and establish hundreds of hotels across the world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Apr 15, 201947 min

This is CBS! (On The Brink)

In the 1990s, CBS was on a roller coaster. The TV network went from first to worst, leading to a buyout and a big change in programming. How did CBS navigate the difficult transition and emerge as America's most watched network? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Apr 08, 201940 min

The Brink Places an Order at Starbucks

There's probably a location within an easy walk of where you are, but how did Starbucks become the omnipresent coffee shop? We look at the history of this famous chain. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Apr 01, 201955 min

The Brink Gets Preppy with J Crew

The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Mar 25, 201947 min

The Brink Toasts with Pabst Blue Ribbon

Did the Pabst Blue Ribbon beer really win a blue ribbon prize at the Chicago World's Fair? And how did this award-winning brew become associated with cheap beer? How did hipsters revive and then abandon PBR? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Mar 18, 201950 min

Millennials Killed the Brink

Those pesky Millennials are at it again. From mayo to diamonds, they're just killing off industries left and right. Where did that idea come from and is it valid? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Mar 11, 201942 min

Snacking on Rocky Mountain Chocolate

After a move to Durango, Colorado, Frank Crail had a tough decision ahead of him. Should he open up a chocolate factory, or a car wash? Lucky for chocaholics, he picked the sweeter route. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Mar 04, 201937 min

A Converse Conversation

It started off as a galoshes company and evolved into a brand that for many years was an integral component of basketball in the US. We look at the lay ups and smack downs Converse has experienced since 1908. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Feb 25, 201933 min

No Place for MySpace

Once it was the king of social media platforms but these days MySpace is nearly forgotten. How did the company go from being on top of the world to a punchline? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Feb 18, 201935 min

Xerox: Hoping to Copy Past Success

This venerable company, whose trademarked name became the generic term for photocopiers, has been through a lot. We look at how some recent major changes have reshaped Xerox. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Feb 11, 201933 min

Old Spice: Not Your Grandfather's Marketing

The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Feb 04, 201936 min

Reservations About AirBnB

The hospitality industry hasn't exactly been hospitable toward the upstart AirBnB, which aims to disrupt the hotel industry. This is the story of how the business went from concept to worldwide phenomenon. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jan 28, 201925 min

Lego: Not Another Brick in the Wall (Street)

Before there were motion pictures, video games and countless licensed minifigs populating shelves across the world, there was a little toy company and a little wooden duck. We explore how Lego built a business brick by brick. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jan 21, 201928 min

How to Win: Consulting the Oracle

Oracle was founded by three people but most of us only know about Larry Ellison. How did this college dropout become a billionaire while taking aim at the largest software company in the world? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jan 14, 201934 min

Amazon: From Bookseller to Billionaire

When Jeff Bezos launched Amazon, one thing was certain: there was no way that business was going to make it. Now he's the richest man on Earth. How did that happen? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Jan 07, 201929 min

Delta Pulls Out of a Dive

From crop dusting to first class, we look at how a little company out of Macon, Georgia became one of the largest airlines in the world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Dec 31, 201836 min

Miracle at Macy's

Macy's and Christmas go together like Santa and the end of the Thanksgiving Day Parade. But about 20 years ago, the company was in danger of falling apart. How did Macy's recover? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Dec 24, 201832 min

Wrapping Up Toys R Us

We don't want to grow up, but when Toys R Us declared bankruptcy we matured really quickly. How did this company synonymous with toy stores lose its way? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Dec 17, 201835 min

Pebble Hits a Boulder

A geeky smart watch company launched three of the five most successful Kickstarter campaigns in crowdfunding history. So how did Pebble lose its way to go out of business? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Dec 10, 201836 min

The Brink Takes a Bite Out of Apple

In a controversial decision, the CEO of Apple forced Steve Jobs out of the company he founded. Then everything fell apart. How did Jobs make a triumphant return to the company that had pushed him away? Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Dec 03, 201829 min
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