In this episode of The Business of Sound , host David Segura interviews Rodney Richard, also known as Don Vito. They explore his journey from the Marines to becoming a key figure in the music industry, working with artists like TI and Ciara. Don Vito shares his insights on navigating the business side of entertainment and his transition into podcasting. He emphasizes the importance of community in building and monetizing podcasts and offers valuable advice for creators looking to grow their audi...
Aug 14, 2024•34 min
In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended to be helpful to both podcasters and podcast executives alike. We also do a deep dive into the beginnings of The Podg...
Feb 28, 2024•40 min
In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the potential for longer, more integrated ad campaigns. Join us for an...
Jan 18, 2024•28 min
In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore the challenges and future of podcasting, pondering live events and the integration of ads while preserving story flow. The episode was reco...
Jan 11, 2024•31 min
In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond! https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/...
Dec 21, 2023•35 min
Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-listen for podcast hosts, media executives, and advertising experts. In...
Nov 30, 2023•39 min
In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media
Oct 26, 2023•32 min
In this episode, we have the pleasure of hosting Jennifer Amell, the multi-talented writer, producer, and host of the hit true crime podcast Dark Valley. This gripping series dives deeper into the case of the Connecticut River Valley killer and the haunting unsolved murders of eight women. Alongside the production efforts of Crawlspace Media and Glassbox Media, Dark Valley has become a Summer sensation, consistently securing its spot at the top of the charts on Spotify and Apple in the True Crim...
Sep 28, 2023•27 min
In today's episode, we have a special guest, Jonathan Beal, the producer of the viral true crime podcast called LISK: Long Island Serial Killer. Jon played a pivotal role in establishing MOPAC Audio, a subsidiary of the television production MOPAC. His team pioneered MOPAC's successful foray into podcasting, yielding acclaimed audio hits. Before Mopac, Jon worked with renowned companies, including Audible, A&E Television, YouTube, and VH1. We will be diving into his role as the executive pro...
Sep 14, 2023•26 min
In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director. Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnerships for the company and how they help creators monetize, develop their IP, and grow their audience. With a focus on estab...
Aug 31, 2023•27 min
The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok for maximum impact. The conversation delves into the power of social media clips, the future of video podcasting, and th...
Aug 17, 2023•29 min
Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts. In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates with your audience and keeps them returning for more. We'll also explor...
Aug 03, 2023•32 min
Discover the art of selling established brands on podcasting in this episode from Podcast Movement Evolutions in Las Vegas. Join David Segura, CEO of Glassbox Media, as he moderates a panel of industry leaders as they share their expertise and insights on approaching major brands with podcast advertising opportunities. Learn from successful campaigns, case studies, and valuable strategies from Dan Granger (CEO of Oxford Road), Margaux Natiello (Senior Manager Partnerships at Athletic Greens), an...
Jul 20, 2023•44 min
In this episode, we explore the experiences and perspectives of our guest, Bryan Barletta—founder of Sounds Profitable, a comprehensive resource for podcast advertising and ad tech education and news. David and Bryan explored podcasting as a hobby versus a career. Prepare for a fascinating discussion highlighting invaluable tips and perspectives for podcast executives, hosts, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media
Jul 06, 2023•29 min
On this episode of Business of Sound, host David Sagura welcomes guest Luke Johnson, managing partner at Rose Street Capital, to discuss the world of startup investment and consumer brands. The episode was recorded at Spotify Studios in Brooklyn, NY. Instagram: @glassboxmedia Linkedin: Glassbox Media
Jun 22, 2023•19 min•Season 1Ep. 13
On this episode of Business of Sound, host David Sagura invites Gary Arndt, the host of Everything Everywhere Daily Podcast and a renowned travel blogger, to discuss the benefits of small podcasts and how to succeed in the industry. In the conversation, the two agree that smaller, daily podcasts are more bingeable and break down the marketing and sales aspects of podcasting. The episode also touches on the power of snackable content and research-focused storytelling. Listen in for expert insight...
Jun 15, 2023•26 min
On this episode of Business of Sound, host David Sagura sits down with Shannah Game, host of the "Everyone's Talking Money" podcast, to discuss the ins and outs of creating compelling content around taboo topics like personal finances. They delve into Game's experience as a financial planner, her podcasting journey, and her thoughts on monetization and brand-building. They also touch upon the challenges of standing out in a crowded podcast market and how to navigate the sometimes-tricky world of...
Jun 01, 2023•24 min
Join Chris Whitman, Co-Founder of Glassbox Media, in a captivating discussion with Maria Tullin, SVP, Managing Director, Performance Audio & Podcast Strategy at Horizon Media. In this episode of the Business of Sound, Maria unveils the secrets to podcasting success. Explore the benefits of podcast advertising, uncover Horizon Media's unique edge in the agency world, and discover creative strategies to maximize the power of podcasts.
May 18, 2023•32 min
The episode was recorded at Spotify Studios in Brooklyn, NY. In this episode of The Business of Sound, Nick Castner chats with Lauren Passell and Arielle Nissenblatt. They discuss how they got into podcasting, Adopt a Listener month, and trends from creators in the industry. WrmcGcBIFELTkYkcivDL Instagram: @glassboxmedia Linkedin: Glassbox Media
May 05, 2023•43 min•Season 1Ep. 9
On today's episode, we'll be discussing Wondery's upcoming original podcast "Flipping the Bird: Elon vs. Twitter," Pew Research's recent study on podcasts as a source of news and information, and Spotify Advertising study called "The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening." Also, stay tuned as we share exciting news about recently signed podcasts at Glassbox Media. Follow Glassbox Media on LinkdIn and Instagram . See you next Thursday!...
Apr 27, 2023•23 min
In this episode of The Business of Sound, CEO of Glassbox Media, David Segura, is joined by his Co-Founder, Chris Whitman, as they sit down with the co-creators of the podcasts Crawlspace and Missing - Tim Pilleri, Lance Reenstierna, and Jennifer Amell. They discuss the evolution of podcasting since the creation of Missing Maura Murray, the collaboration and growth in the True Crime community, and how their partnership with Glassbox Media helped overcome those obstacles and added value through m...
Apr 20, 2023•44 min•Season 1Ep. 6
David covers the latest news and trends in the podcast industry, including Edison Podcast Metrics' data on top-performing genres, Oprah Winfrey's search for a new podcast deal, and a survey by Signal Hill Insights on the growing popularity of podcasts among young Americans. Instagram: @glassboxmedia Linkedin: Glassbox Media
Apr 13, 2023•8 min
Welcome to The Business of Sound, a podcast that provides insights and advice to help you make your podcast or podcast campaign more successful. In this episode, host David Segura speaks with Jerry Kolber, co-creator of the children's education podcast, Who Smarted?, and an Emmy-nominated TV producer. David and Jerry discuss Jerry's transition from TV to podcasting, and how his approach to creating podcasts differs from other mediums he's worked in. They delve into audience growth and marketing ...
Apr 06, 2023•19 min•Ep. 4
In this episode of Business of Sound, Glassbox Media CEO and Co-Founder David Segura and key member of the Glassbox Media team Erin O'Toole discuss the latest news and trends from across the podcast industry. Topics include the recent Radiodays Europe summit in Prague, NPR's partnership with Spotify Audience Network, the New York Times article on the podcast industry slowdown, and Glassbox Media's recent show acquisitions and new COO hire. They also delve into the state of programmatic ad buying...
Mar 30, 2023•19 min•Ep. 3
In the second episode of Business of Sound, presented by Glassbox Media, Chief Strategy Officer Chris Whitman sits down with Gretchen Smith, VP of Media at Ad Results Media, to discuss the ins and outs of the podcast advertising business. They cover topics such as how to match brands with the right podcasts and audiences, notable trends in the industry, the role of data and analytics, and the future of programmatic advertising as it relates to the podcast business. Tune in for actionable advice ...
Mar 30, 2023•34 min•Ep. 2
In the first episode of Business of Sound, David Segura, Glassbox Media's CEO, brings on his co-founder, Chris Whitman, and the Glassbox Media Marketing Director, Nick Casnter, to discuss the origins of their company in the podcast industry. They share insights on how Glassbox Media supports creators, brand partners, and investors to earn more money and differentiate themselves from other podcast companies/networks. They also provide examples of their best practices in supporting advertisers, cr...
Mar 30, 2023•36 min•Ep. 1
In a world where podcasting is taking the entertainment industry by storm, the Business of Sound podcast offers an exclusive glimpse into the business side of this rapidly growing medium. Join host David Segura as he engages in insightful conversations with industry experts, content creators, and ad buyers who share their experiences and perspectives on the latest trends and innovations in podcasting. In each episode, the Business of Sound takes a conversation-based approach with a brisk pace an...
Mar 28, 2023•1 min
