Business of Craft

Leanne Pressly, CEO Stitchcraft Marketing•stitchcraftmarketing.com

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

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Episodes

Episode 28 Innovations with Ja'De Hardiman and Pam Maher

Episode 28 is a little bit different than our usual format. Our guests are innovators in the crafts industry. Leanne interviews Ja’De Hardiman, founder of the website D-Stash in the first half of the show, and Pam Maher of FiberCrafty in the second half.

Mar 01, 2018•51 min

Episode 27 Heidi Kaisand on the state of retail

Leanne's guest is Heidi Kaisand, the publisher at American Quilt Retailer magazine. She also owns a retail shop called Hens and Chicks Studio in Conrad, Iowa and she brings a unique perspective to the topic of retail in the quilting and fabric space.

Feb 15, 2018•46 min

Episode 26 Vickie Howell on Building a Brand

In this episode, we talk with Vickie Howell, a true success story in personal branding. We talk about her launch of the first tv-quality yarn crafting show and visual cues that are important in building a personal brand.

Feb 01, 2018•48 min

Episode 25 Laura Zander on Ecommerce Retailing

In this episode, we talk with Laura Zander, founder of Jimmy Beans Wool. With over 98% of sales coming from online, she knows more than a few things about how to do it well. We'll talk about why Amazon isn't responsible for the demise of retail and why experiential marketing is going to be the name of the game in 2018.

Jan 15, 2018•36 min

Episode 24 Lindsey Rae on Marketing to Different Customers

In this episode, we talk with Lindsey Rae, creator of Sew to Grow, a pattern company designed to help students gain and then build upon new sewing skills. Lindsey shares how she has crafted a marketing strategy to appeal to different types of customers.

Jan 01, 2018•44 min

Episode 23 Listener Questions

In today's episode, Leanne Pressly answers listener questions on the topics of digital marketing, expanding into a wholesale market, attracting customers and more.

Dec 25, 2017•21 min

Episode 22 Sarah Resnick on Textile Community and Sustainability

Sarah Resnick, of Gist Yarns and Advah Designs, is our guest in this episode. We talk about the textile community, sustainability, and celebrating rituals.

Dec 15, 2017•41 min

Episode 21 Martha Sielman on Art Quilting

Leanne talks with Martha Sielman, executive director of Studio Art Quilt Associates. She has a wealth of experience advancing the movement of art quilting, gaining exposure for the medium in museums and generally educating everyone about the wonderful world of art quilts.

Dec 05, 2017•47 min

Episode 20 Gale Zucker on Photography

Gale Zucker is on a mission to elevate the entire industry with her talent. In the course of the conversation, Leanne Pressly & Gale discuss photography for your crafty business, from the bare minimum to when it's appropriate to upgrade to polished imagery.

Nov 25, 2017•48 min

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