E225 - Adam Small from Third Planet Affiliates
Episode description
On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.
Hear them discuss:
02:01 - Adam’s background and entry into the betting industry
02:40 - Election mania and its impact on business sentiment
03:24 - The role of affiliates in the betting industry
04:23 - Industry insights and trends impacting affiliates
13:44 - Reflecting on the affiliate sector's recent challenges
14:31 - Examining examples of affiliate revenue "baskets"
16:22 - Shifts in cost-per-click and SEO strategies
17:40 - Adam's journey into the affiliate industry
28:00 - Why Adam chose not to become a betting operator
29:30 - The appeal and challenges of being an affiliate
34:08 - The future of growth and potential reckoning in affiliates
37:00 - What’s next for affiliate marketing in betting
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