Business of Being Creative with Sean Low - podcast cover

Business of Being Creative with Sean Low

I’m Sean Low, and I’ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few. The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all. Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that. So, let’s not just think outside the box… Let’s erase it!
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Episodes

188: What Questions Will You Answer?

If someone asks you which you like better — chocolate or vanilla when you like strawberry, what does your answer really mean? Comprehension requires definition not explanation. Listen in and I will explain what it all means for your creative business. Original Episode Number: 108 | Original Air Date: 08/16/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Fa...

Dec 10, 202411 minEp. 188

187: Do One Thing Less

Fall is upon us and the instinct is to race ahead. What if you did one thing less? What would you have to charge to do it? Can you choose not to chase the shiny penny. Let’s talk The Perfect Egg. Original Episode Number: 64 | Original Air Date: 08/24/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Hav...

Dec 03, 202417 minEp. 187

186: Change, Community, Seatbelts And Storytelling

Change is painful. It just is. Nobody wants to change, we are compelled to because we hope the future is brighter if we do. For creative businesses, this is about telling a deeper story, not a better one. To tell the deeper story, you need to know your community and the history of seatbelts in the U.S. Listen in… Original Episode Number: 11 | Original Air Date: 07/21/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Fo...

Nov 26, 202421 minEp. 186

185: Fish With A Spear

Intentionality and singularity require purpose. It means you have to fish with a spear. Original Episode Number: 122 | Original Air Date: 04/11/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean's tips and advice? Talk Back!! Email Sean. -- Podcast Network: The Wedding Biz Network...

Nov 19, 202414 minEp. 185

184: Fluency

To be effective, you have to communicate well. Translate senses. Explain even better. Let’s talk bond math. Original Episode Number: 74 | Original Air Date: 11/9/2021 L inks & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean's tips and advice? Talk Back!! Email Sean. -- Podcast Network: The ...

Nov 12, 202415 minEp. 184

183: Take A Breath

We are on the precipice of emergence. We can feel it — the demand for creative business is exploding as people search to express what they have not been able to express for the last year. Savor the responsibility and slow down. Let’s talk about Fannie Mae and Freddie Mac. Original Episode Number: 46 | Original Air Date: 4/6/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanL...

Nov 05, 202422 minEp. 183

182: Multiple Revenue Streams

If you build your business on the next project, then the pressure to take what comes next is overwhelming. Digging deeper holes does not mean only one thing. It is all about skimming the cream off the top… Original Episode Number: 131 | Original Air Date: 8/15/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @S...

Oct 29, 202413 minEp. 182

181: Overwhelmed Chaos

The world can create a lot of noise and chaos today. It becomes ever harder to see the forest for the trees. Do one thing less and return to your play with better defined characters. Original Episode Number: 92 | Original Air Date: 3/22/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion o...

Oct 22, 202411 minEp. 181

180: Contracts, Contracts, Contracts

Contracts are the lifeblood of any business, creative business especially. And yet 99 times out of a 100, they are gobbledy gook that you paid a lawyer to write for you in a way that protects you but does little to define the relationship your business will have with your client. It does not have to be that way. Enter the Trip Tik. Listen in… Original Episode Number: 21 | Original Air Date: 9/29/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collec...

Oct 15, 202423 minEp. 180

179: Burnout

When you hit the wall, find yourself unable to rise to the responsibilities in front of you, you are burning out. The question is why and what to do about it. Let’s talk about free diving. Original Episode Number: 109 | Original Air Date: 8/30/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Link: Kimi Werner Podcast Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Tw...

Oct 08, 202417 minEp. 179

178: Meaning

Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Let’s talk Crazy Eddie… Original Episode Number: 78 | Original Air Date: 12/7/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @Sea...

Oct 01, 202413 minEp. 178

177: Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again

Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again. Enter the difference between illusion and delusion, The Blue Angels and The Goal. Listen in… Original Episode Number: 10 | Original Air Date: 07/14/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on...

Sep 24, 202420 minEp. 177

176: The Story Of Your Price

Price connotes value and the number itself tells a story. Your price has to align with your story or you have nowhere to go. Let’s talk about your favorite fancy restaurant. Original Episode Number: 100 | Original Air Date: 05/24/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean'...

Sep 17, 202415 minEp. 176

175: Risk

Just because you cannot see the air you breathe does not make it any less necessary for you to live. Same goes for risk. If you do not know what risk you are taking, when and how in your creative business, you are just gambling. More like playing Russian Roulette. Let’s talk arbitrage. Original Episode Number: 53 | Original Air Date: 5/25/2021 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Have your own opinion on Sean...

Sep 10, 202420 minEp. 175

174: What Makes A Great Client

Great clients are made not born. The better you define your process and what is expected of them and your creative business, the better the experience will be for everyone. That said, there are three overarching characteristics that help define clients and allow for true alignment: Motion In Fear, Resolute Decision Making and Patronage. Listen in… Original Episode Number: 28 | Original Air Date: 11/17/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemai...

Sep 03, 202418 minEp. 28

173: AI Is Here To Stay

Artificial Intelligence is not the stuff of science fiction any more. It is here and will become part of our lexicon forever more. What it means for you and your creative business is fascinating. Being human has never been more important. Original Episode Number: 119 | Original Air Date: 01/24/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s si...

Aug 27, 202418 minEp. 173

172: When The Game Changes, You Need To Change Too

COVID has caused major disruptions and required alternate ways of doing business. It means that your business model needs to account for risk and perhaps change altogether. Let’s talk 3 point baskets. Original Episode Number: 66 | Original Air Date: 09/07/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLo...

Aug 20, 202419 minEp. 172

171: Storytelling

You tell two stories. The first is why we should believe in your work as an artist and the second is why we should believe the story of your business. The story of your art is ephemeral, your business grounded. Two voices that must each speak for you to be successful. Enter Frederick The Mouse. Listen in… Original Episode Number: 16 | Original Air Date: 08/25/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sea...

Aug 13, 202423 minEp. 171

170: The Importance Of Downtime

We have all been frenetic and now Summer is here. What does it mean to take a break? The gift of rest is not just for you. Original Episode Number: 105 | Original Air Date: 06/28/2022 Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site ! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Lo...

Aug 06, 202410 minEp. 170

169: Back At It

New year. New opportunities. The 21 day challenge. Change one thing. Let’s talk about the marshmallow test. Listen in… Original Episode Number: 81 | Original Air Date: 01/04/2022 Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site ! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 ...

Jul 30, 202415 minEp. 169

168: Conversation with Futurist Michael Beneville

Michael Beneville is a remarkable futurist with a firm understanding of what tomorrow might be. This is one you are probably going to have to listen to over and again because the pearls of wisdom are mind boggling (to me anyway). Listen in… Original Episode Number: 42 | Original Air Date: 03/09/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Guest: Michael Beneville Links: Area 15 | The Spatial Web | Beneville Studios Link: Join Sean's Collective of Business Creative...

Jul 23, 202441 minEp. 168

167: Discovering What Lies Underneath

Tis the season for selling. How do you describe what you do? Beyond your why? Let’s talk about journaling and what to do with it. Original Episode Number: 118 | Original Air Date: 01/10/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean's tips and advice? Talk Back!! Email Shawn. ...

Jul 16, 202416 minEp. 167

166: There Has To Be A Paragon

Your ideal project — the one that gives you the best chance of success has to be known. What this timeframe, thought process, looks like has to be known to everyone. It is from there that you leap. Let’s talk Parmigiano-Reggiano cheese. Original Episode Number: 65 | Original Air Date: 08/31/2021 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media...

Jul 09, 202417 minEp. 166

165: Having Perspective

Doing work you hate never leads to the work you love. And skill is a commodity, passion is everything. What do these things mean? Do they matter? Let’s discuss… Original Episode Number: 41 | Original Air Date: 3/2/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site ! Link: Join Sean’s Collective of Business Creatives Follow Sean on social me...

Jul 02, 202415 minEp. 165

164: Managing Your Team

If you are making a change in your business, you have to have everyone be ready. If you are fortunate enough to need to hire a team or have a team, you have to understand The Goal by Eliyahu Goldratt. Let’s talk about Herbie one more time. Original Episode Number: 102 | Original Air Date: 6/7/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s sit...

Jun 25, 202412 minEp. 164

163: Perfectionism vs. Vision

Perfectionism lives within so many artists. Cliches abound: “Perfect is the enemy of good”, “Be the best”, “Profit and perfect are mutually incompatible.” Really it is a conversation about Creation versus Craft. Enter Jiro Loves Sushi. Original Episode Number: 50 | Original Air Date: 5/4/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site ! ...

Jun 18, 202414 minEp. 163

162: Be Grateful: Shun The Non-Believers

Creative business is built on the microscopic. For so many creative businesses, the very idea of serving more than 500 customers in a year is silly. Most are built on less than 50. And yet we speak in platitudes and generalities not radical authenticity. We do it because we have framed the conversation in terms of fear and rejection. How about we consider being grateful as we shun the non-believers. Listen in… Original Episode Number: 26 | Original Air Date: 11/3/2020 Links & Resources: Host...

Jun 11, 202417 minEp. 162

161: Emotional Resonance, Professionalism, Stillness, A Flashlight And Generosity

Emotional resonance is what separates you, the artist, from the rest of us. While you have a gift at your craft, that is not why you are paid. You are paid to be professional, to make us feel and to feel while not getting lost in the emotion of the moment. Simultaneously, engaged and removed from the situation. Enter stillness, a flashlight and generosity. Listen in… Original Episode Number: 8 | Original Air Date: 6/30/2020 Links & Resources: Host: Sean Low of The Business of Being Creative ...

Jun 04, 202421 minEp. 161

160: When Is It Time To Quit?

As we come to Fall, so many creative businesses are confronted with the challenge of whether it is worth it to keep going. There are no easy answers but there is a framework to think it all through. No story today, just straight talk. Listen in… Original Episode Number: 18 | Original Air Date: 9/8/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail Guest: Margarita Oudalova of Oudalova Events & Design Link: Join Sean's Collective of Business Creat...

May 28, 202424 minEp. 160

159: Value Delivery

Transparency is not Saran Wrap. It is being secure in what you charge and then knowing how you are going to earn it. As clients get smarter, value is not about being relative to competition, it is about knowing what you earn and when. Let’s talk bananas. Listen in… Original Episode Number: 34 | Original Air Date: 1/12/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail Guest: Carl Clemetson from Hometown Elegance Event Catering And Production Link: Jo...

May 21, 202426 minEp. 159
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