David Barnett: Adding new Revenue Streams to Scale Your Business
Episode description
This week Gavin is in collaboration with fellow podcaster, David Barnett of High Performance Stylist, a specialist in helping hair salon owners grow and scale their business.
David has grown, scaled and sold a hair salon in Northern California for a seven figure sum, and so is well qualified to lead a valuable and insightful discussion about how business owners and entrepreneurs can apply the lesson he's learned to their own businesses.
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KEY TAKEAWAYS
- Gavin's six-stage model is The Strategy Compass, which is divided into purpose, mind-set, goals, strategy, capability and action and accountability.
- We have a choice in how we show up each day, and it all comes back to mind-set. If we project negativity, then that catches on, whether that's through colleagues or customers. We need to make sure we have the correct mind-set going into each day.
- David applied his energies to a sub-niche of the salon industry (weddings) and devised an ingenious strategy to maximise revenue using traditional means and this new strategy. The results were astounding.
- Education is an important part of the salon industry, which traditionally came through the product companies. The stylists now can build a following online, and can use social media top promote themselves and hold classes themselves, which has added immense value.
- The biggest inconsistency in the salon business these days in the culture, a factor that seems to affect all industries equally.
- Gavin's SCALE mnemonic:
- S - Systems
- C - Cash
- A - Advance
- L - Leadership and Culture
- E - Effectiveness
BEST MOMENTS
‘We work with salons all over the world'
‘A bad day has that ripple effect on everybody'
‘How do I make it work for both scenarios?'
'The bride can be a one-hit-wonder'
‘You have a great shaped head though, Gavin!'
'The best way to learn is to teach'
VALUABLE RESOURCES
The Business Mastermind Podcast
David Barnett - https://davidbarnett.org/home-page
David Barnett LinkedIn - https://www.linkedin.com/in/highperformancestylist/?originalSubdomain=uk
High Performance Stylist - https://podcasts.apple.com/us/podcast/the-high-performance-stylist-podcast/id1484941489
Instagram - https://www.instagram.com/highperformancestylist/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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