Sir Stelios Haji-Ioannou and easyJet
Jan 30, 2024•36 min
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Episode description
It is nearly 30 years since Sir Stelios Haji-Ioannou founded easyJet in the mid-1990s and helped to transform air travel in Europe. In this episode of Business Leader, Sir Stelios discusses how he built the airline, how he used distinctive marketing to fight fierce competition, how fly-on-the-wall documentary Airline became one of the most popular shows on television, and why he has launched a new award for young entrepreneurs.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit offtolunch.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit offtolunch.substack.com
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