Nike
Jul 29, 2025•36 min
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Episode description
Nike historian Scott Reames joins Graham Ruddick to discuss the story of how the world's biggest sports brand was built. They discuss:
-The origins of the Nike name and swoosh logo
-What Phil Knight was like as a founder and chief executive
-How challenges in the 1980s lay the foundations for Nike to go from good to great
-The other key people who helped build Nike, such as Rob Strasser
-What the film Air gets right and wrong about the story of how Nike signed Michael Jordan in 1984
-Why Nike has faced challenges in recent years
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