Selling Subscriptions to Your Service-Based Business
Connect with Chris Cooper: Website - https://businessisgood.com/
Jul 04, 2024•11 min•Season 1Ep. 65
Business is Good with Chris Cooper
One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors.
Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all.
It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks.
So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own.
Visit businessisgood.com for more info and resources from the show.
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Episodes
The Managerial Mistake
Connect with Chris Cooper: Website - https://businessisgood.com/
Jun 16, 2024•9 min•Season 1Ep. 62
On-ramping New Clients
No matter what kind of service business you own, you must carefully consider their first 3 visits into your service. These first 3 interactions set you up for long-term client retention...or early washout. Here's how to do it. Connect with Chris Cooper: Website - https://businessisgood.com/
Jun 10, 2024•10 min•Season 1Ep. 63
Smoke Jumpers 2
Last week I shared the story of the Smokejumpers, and the horrible tragedy that happened in Mann Gulch, Montana in 1949. But as in all tragedies and all business setbacks, there's a lesson that we can learn and take from this. In this lesson, the foreman of the Smokejumpers--Wagg Dodge-- did something that seemed counterintuitive and didn't make sense to his team: he lit an escape fire. And this brave act ultimately saved his life, and it shares profound lessons for businesses facing their own k...
Jun 03, 2024•12 min•Season 1Ep. 62
Smoke Jumpers
In the annals of firefighting history, few events are as heartbreaking and instructive as the tragedy of the Smoke Jumpers in Mann Gulch. This group of elite wildland firefighters met their fate in a devastating fire in 1949, which claimed the lives of 13 brave souls. Their story is not only a poignant reminder of the hazards faced by firefighters but also serves as a metaphor for businesses navigating the treacherous landscapes of change and competition. Smoke Jumpers are specially trained fire...
May 27, 2024•10 min•Season 1Ep. 61
Quickcasting
Connect with Chris Cooper: Website - https://businessisgood.com/
May 20, 2024•9 min•Season 1Ep. 63
The Golden Age
Connect with Chris Cooper: Website - https://businessisgood.com/
May 13, 2024•22 min•Season 1Ep. 60
Golden Hour
BiG Podcast - Golden Hour Chris Cooper emphasizes the importance of dedicating an hour each day to growing one's business, citing the benefits of uninterrupted time for focus and consistency in practicing the 'golden hour.' He advises listeners to prioritize their mentor's tasks during this hour and highlights the ease of entering a state of focus with consistent practice. Action Items [ ] Block out a daily one hour "golden hour" time on your calendar to work on your business [ ] Visit Chris Coo...
May 06, 2024•6 min•Season 1Ep. 61
Why Your Kid Should Start a Business, with Nevin and Hannah Buconjic
Connect with Chris Cooper: Website - https://businessisgood.com/
Apr 29, 2024•48 min•Season 1Ep. 60
The Entrepreneurial "Rest Day"
Today on the podcast, Business Mentor Ashley Haun shares the importance of rest for entrepreneurs, highlighting three types of rest: physical, emotional, and mental. She shares personal experiences of feeling exhausted after a 72-hour race and the need for emotional rest to avoid burnout. Haun encouraged entrepreneurs to prioritize rest to make better decisions, see things from a different perspective, and maintain a healthy work-life balance. The importance of rest for entrepreneurs, including ...
Apr 22, 2024•7 min•Season 1Ep. 59
Stay In Your Lane
Stay In Your Lane Summary Limiting growth by trying to do too many things. 0:01 Chris Cooper highlights the common mistake of trying to do too many things at once, leading to watered-down core services and distraction from the main business. Limiting growth by building multiple, mediocre businesses instead of focusing on one great business, resulting in more stress and less money. Chris Cooper shares his struggles with juggling multiple projects and the importance of focusing on one thing at a t...
Apr 15, 2024•9 min•Season 1Ep. 58
The 3 Elements of Motivation
Motivation is not about fear or money. True motivation comes from those 3. Autonomy, mastery and purpose - dan pink Autonomy : the 4 Ts: their task, their time, their technique and their team Freedom and responsibility within a framework Mastery You don’t get motivated and then start winning. You start winning and then get motivated. Counting tiny wins - gap and the gain Habit stacking becomes win-stacking. At first, the work is the win. Purpose A Noble Purpose: The Foundation for Happiness Many...
Apr 08, 2024•14 min•Season 1Ep. 57
How I Produce So Much Content
Connect with Chris Cooper: Website - https://businessisgood.com/
Apr 01, 2024•13 min•Season 1Ep. 56
Hiring Right - The 4 Ps
Connect with Chris Cooper: Website - https://businessisgood.com/
Mar 11, 2024•13 min•Season 1Ep. 55
Product-Market Fit
Summary Identifying ideal clients and product market fit. 0:01 Chris Cooper identifies the challenge of identifying ideal clients and explains the importance of product market fit for business growth. He observes that businesses have a small group of loyal long-term clients and a larger group of newer clients with a higher churn rate, highlighting the need to serve the former for optimal growth. Identifying and retaining ideal clients in a business. 2:30 Chris Cooper emphasizes the importance of...
Feb 26, 2024•16 min•Season 1Ep. 54
The Case for Firing Fast
Summary Why businesses should fire underperforming staff quickly. 0:03 Chris argues that it's best to fire people quickly, rather than psychoanalyzing their personal problems or taking on their troubles, and explains why this approach is best for everyone involved. The impact of bad team members on business success. 2:15 Chris Cooper emphasizes the importance of removing bad staff members to boost morale and productivity, citing examples of how a single negative team member can demotivate the re...
Feb 19, 2024•13 min•Season 1Ep. 53
Brand and Direct Marketing - Part 2
Connect with Chris Cooper: Website - https://businessisgood.com/
Feb 12, 2024•9 min•Season 1Ep. 52
Brand and Direct Marketing - Part 1
There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand and direct marketing. Key points covered in the episode include: The distinction between brand marketing (focusing on reputation and awareness) and d...
Jan 31, 2024•15 min•Season 1Ep. 51
Ideation-Income-Investment-Impact
In a perfect world, a business goes through four phases: Ideation - you craft your original idea, test and tweak it until you have good product-market fit. Income - you build your business to give you a good predictable income. Investment - you build your team to give you time freedom. And you build your wealth to give you financial freedom. Impact - you build your community. Good businesses are focused on eventually making an impact, but don't try to skip steps to get there. In today's episode,...
Jan 29, 2024•13 min•Season 1Ep. 50
Is Your Business a Democracy?
Years ago, I thought about making my gym a co-op. I told myself I wanted to give 'ownership' to the clients and let them guide the future...but really, I was trying to avoid responsibility. In this episode of Business Is Good, I discuss the common - but sometimes unconscious - desire for the owner to say "It's not my fault!" It's up to you to make the decisions and bear the consequences: you get the upside, if you make good decisions. And you also bear the downside, if you make bad ones. It's th...
Jan 02, 2024•10 min•Season 1Ep. 49
The ADHD Advantage, with Leighton Bingham
Many entrepreneurs will tell others they "have ADD" or have a "slight case of attention-deficit disorder". But most don't: they're just scattered. They're trying to multitask instead of focusing. They're unclear on what to do next in their business. They love starting things, but not finishing; they're usually juggling a dozen things in their head at once; their workday is incredibly long, but they rarely finish everything. I first took the ADD short-form test in 2011 and wrote about it on my Ig...
Dec 11, 2023•16 min•Season 1Ep. 48
Taryn Dubreuil of PDBM
Taryn is an experienced business mentor, and she's worked with a lot of small businesses. Based in Yorkton, SK, Taryn started a gym to pursue her CrossFit passion. Like many of us, she quickly realized that her job skills didn't translate into ownership skills. She sought a mentor and turned her gym around. But during that process, she began sharing her lessons with other entrepreneurs (as I did.) That unlocked a new passion for coaching small businesses to help them avoid the mistakes she made....
Dec 04, 2023•42 min•Season 1Ep. 47
The Simple Business Plan for 2024
In a lecture to Entrepreneurship students at a local university this month, I shared a simple business plan that you can use in a week to launch a business, and continue to use for years. In this podcast, I walk through the model step by step, with examples you can use for different businesses. It's never too soon to start a business...and it's never too late! To see the full model, click here: https://businessisgood.com/the-simplest-business-plan-for-2024/ Connect with Chris Cooper: Website - h...
Nov 26, 2023•24 min•Season 1Ep. 46
Specialists Work for Generalists
Starting your own company often means wearing many hats and mastering a wide array of skills. When I founded my first business, a gym, I had to be adept at various tasks from entering daily sales to ensuring a clean and welcoming environment for my clients. While I considered myself an A-level trainer, my skills in other areas, like bookkeeping and cleaning, were decidedly less polished. I quickly learned that entrepreneurship demands generalist abilities—you can’t just be an expert at your serv...
Nov 06, 2023•12 min•Season 1Ep. 45
How to Reboot Your Business
What do you do when your system crashes, or gets really slow, or spins around when doing normal tasks? You reboot it. You clear the memory and start from scratch. When you reboot a computer, you shut down all the programs that are running in the background. You clear its memory. When the computer reboots, it starts with the basics: just the systems that are required to run, and nothing else. If your business is slowly going backward and you can't figure out why; if you feel like you're just spin...
Oct 29, 2023•15 min•Season 1Ep. 44
How To Be Coachable
For the last 15 years, I've almost always had a 1:1 mentor. I've participated in masterminds, had specific coaches, but always paid someone to help me set goals, build a plan and stay on course. I pay between $100,000 and $250,000 per year, but the ROI is unmeasurable (though it's in the millions.) Working with a mentor is a two-way street. These are professionals whose time is almost always worth more than my time; who have done the hard (and sometimes boring) work to get where they are. They a...
Oct 24, 2023•8 min•Season 1Ep. 43
Two Types of Problems
“My staff never cleans up before they go home.” “Our front office is a pigsty!” “No one returns phone calls or emails quickly.” “No one cares except for me!” If you struggle to get consistent action from your staff, there are two possible causes. The first probable cause is your process. The second probable cause is your people. Read the full article: https://businessisgood.com/the-two-types-of-problems/ Connect with Chris Cooper: Website - https://businessisgood.com/...
Oct 18, 2023•12 min•Season 1Ep. 42
What's Stopping Your Business From Growing?
You’re busy. You probably work a longer day than anyone else you know. You probably start early and finish late. And every minute is packed: you hit the ground running and don’t stop until bedtime. So why don’t you feel like you’re getting anywhere? For most of us, it’s because we’re avoiding the work that will actually grow our business. We’re really good at distracting ourselves, lying to ourselves about what matters most, or falling into the trap of urgency. We’ve become skilled at procrastin...
Sep 28, 2023•9 min•Season 1Ep. 41
The 4 Skills Every Mentor Needs
I own the largest mentorship practice in the world for gym owners. There are over 900 gyms currently in the program, each with their own 1:1 mentor. The mentors are trained, drilled, tested and taught nonstop. They're quizzed on our material--but, more importantly, they're taught how to mentor and coach someone. When I started mentoring others, I didn't have any of these skills, and didn't know how to get them. As I got better, I became obsessed with developing myself as a mentor, and sharing th...
Sep 18, 2023•9 min•Season 1Ep. 39
Steven McCoy
"I believe entrepreneurship and business development are key for Indigenous individuals, like myself, and communities, to escape situations of poverty and become sustainable, independent and positive contributors to the overall greater good while reclaiming our economic independence within the local, regional, national and international markets. Growing up a poor brown kid in the city of Sault Ste Marie, I witnessed enough poverty early on in life and I remember telling myself that I never wante...
Sep 14, 2023•31 min•Season 1Ep. 40
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